Coyote Logistics was acquired by RXO. Through this transition, my role and responsibilites were unchanged. In this role, I oversee RXO's corporate communications function, which includes managing key touchpoints with the RXO brand across the customer lifecycle. This includes aligning the PR, content, sales enablement, SEO and events strategies to support demand generation initiatives by driving qualified leads back to the business. In addition to managing these functions, I work directly with the executive team to provide guidance for executive communications, company announcements, crisis response, and internal communications.

In this role, I oversee Coyote’s corporate communications function, which includes managing key touchpoints with the Coyote brand across the customer lifecycle. This includes aligning the PR, content, sales enablement, SEO and events strategies to support demand generation initiatives by driving qualified leads back to the business. In addition to managing these functions, I work directly with the executive team to provide guidance for executive communications, company announcements, crisis response, and internal communications.

In this role, my brand management responsibilities were expanded to focus on Coyote’s reputation with current and former customers. This strategy was informed by a brand tracking study that helped us better understand the perception of the brand in the market – including price, service, and capabilities to name a few. Utilizing insights from the study, we refined our positioning and employee value proposition (EVP) to reinforce our points of difference. I was also responsible for developing an SOP for responding to online reviews and secured our BBB accreditation.

My role expanded from solely managing corporate communications at Coyote to managing the brand – which lacked rigor and structure in its application. By establishing new internal review processes and developing a roadmap for cleaning up former improper brand usage, we helped create stronger alignment across marketing channels and customer touchpoints.

I joined the Coyote Logistics team to build the first formal PR program, which was focused on generating top-of-funnel awareness. In this role, I worked closely with Coyote subject matter experts and a newly established PR agency of record to develop a media strategy and measurement infrastructure. This included collaborating with our owners, UPS, to align on PR protocol and guardrails.

I was promoted to oversee Shaker’s PR and social media departments, as well as lead new business efforts for this growing portfolio of offerings. I joined Shaker’s leadership team during business pitches, serving as a subject matter expert (SME) on PR and social media. Additionally, I led a team of three that managed day-to-day content programming for 12 clients.

I was recruited by the Shaker team to help develop and expand their PR and social media client offerings. I collaborated with clients up to the c-level to assess needs/budgets and developed strategies for national and local PR campaigns. I also advised clients and led strategies for messaging, creative assets, media targets, and forecasted results. In addition to leading PR programming, I supplemented the Creative team by project managing the delivery of client work, including collateral design, social media and career websites.

In this role, I held more robust client management responsibilities and got experience managing interns on the team. I played a significant role leading multi-million-dollar projects, including off-site travel for product activations. I pursued an opportunity to split my time between Kellogg’s and Porsche, which better aligned with my personal interests.

I was hired on from my intern role to support the Kellogg’s account – at that time, the biggest account in the Chicago office. In this position, I supported a variety of product lines including Pop Tarts, Pringles, Cheez-It and Frosted Flakes, along with the Kellogg's Olympics sponsorship program. My primary responsibilities were client management, media relations/outreach, coverage tracking and supporting new product launches.

This role served as an entry point to join Edelman and expanded my experience within the B2C space. I worked on a variety of clients, ranging from retailers and hardware to fast food and hotels. My primary responsibilities were social media management, media strategy, outreach and reporting.

During this corporate communications internship, I got first-hand experience working with clients across a variety of industries in an agency setting. Initially brought on solely for media monitoring support, the team expanded my role to include media outreach and other client-facing tasks based on my abilities. I held this role during my senior year of college through graduation.

This was my first communications internship, which I held as a junior in college. This was an important foundational role that helped me understand how communications departments fit within a global organization. I primarily focused on material development, competitive intelligence, internal communications and media preparedness materials.