Cordial is a messaging platform that enables businesses to collect and activate real-time data from anywhere in their technology stack to create personalized messages for their customers. Over 200 brands, including FTD, TOMS, 1-800 Contacts, and REVOLVE, use Cordial to consolidate redundant technology, eliminate data silos, remove friction, and create brand experiences that drive bottom-line impact.• Started with Cordial as employee #9 and was the first Product Marketing hire. • Responsible for the creation of GTM strategy, product positioning, and top-line messaging based on customer feedback and market research.• Worked with the product team to position and market upcoming product releases and trained the sales organization on how to sell them.• Built and managed the company website and blog (based on customized Wordpress templates)• Wrote and designed all sales and SDR enablement materials including case studies, product datasheets, and sales decks.• Collaborated with the sales team to create a lead-to-close sales process that could be mapped to Salesforce• Planned and executed a Sales Kickoff to train new sales reps on product GTM strategy.• Collaborated with the field marketing team to plan and execute Cordial's first-ever annual customer conference which was attended by over 300 customers and prospects.• Worked with senior leadership to create new pricing tiers to help the organization scale as the product grew and evolved.

Telepathy helps fast-growing businesses solve their toughest user experience design challenges. From marketing websites to web and mobile app design, we create experiences that engage users and deliver results. Our iterative, objective-based methodology delivers high-quality design that helps you scale your business. • Managed up to five cross-departmental project teams while adhering to strict budgets and timelines for multiple growth-oriented clients.• Aligned stakeholders on vision, user goals, and strategy and worked with internal teams to create innovative user experiences across websites and digital products. • Developed and launched a content strategy framework that provides a structured approach to web design which was adopted company-wide.• Tested and validated assumptions with user surveys, interviews and remote testing. • Analyzed quantitative and qualitative data to establish KPIs that measured project health and success.• Identified opportunities for additional services, budget increases, and expansion of project scope.• Maintained consistent Net Promoter Score of 9 or 10 among all clients.• Clients Included: New Relic, UCSD, Tim Ferriss, Vinebox, GoGuardian, ActivePDF, Roche, Marie Forleo

Amobee, the company defining digital marketing, brings marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. The Amobee technology platform enables advertisers to run data-driven, targeted, cross channel digital marketing campaigns across display, video, social, mobile, email and native that deliver results at scale. Amobee Brand Intelligence allows brands to analyze and target the world's content consumption across web, social, and video in real time.• Scaled 30+ accounts by 75% over an 8 month period, resulting in $150,000 of incremental revenue growth.• Collaborated with clients to develop innovative strategies that support successful lead generation campaigns and exceed ROI benchmarks.• Worked closely with our affiliate network and internal teams to increase conversion through A/B testing, creative enhancement, and landing page development.

• Managed more than $1 million in monthly advertising revenue from more than 200 client partners.• Sourced premium and licensed data partners through industry research and existing relationships.• Developed a client retention system that improved partner relations, revenue and lead capture.

LABORIE, Inc. is a leading multinational developer, manufacturer and marketer of innovative medical technologies and devices• Developed media plans, custom promotional programs and marketing campaigns using customer feedback and market data, which increased the efficiency of lead capture and resulted in 50% growth in equipment sales over 9 months.• Worked closely with outside sales representatives to source and close leads, as well as up-sell potential clients on equipment and accessories.