Ben Thoma Email and Phone Number
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I lead marketing teams to produce the most creative and effective work of their careers by effectively translating organizational objectives into customer-facing campaigns.I have 15+ years of total experience, including 5+ years of digital marketing and program management experience at SaaS companies and 10+ years of advertising agency experience in New York City and Austin. I also co-founded Austin's local CreativeMornings chapter, which reflects the collaboration and community that make our city awesome.As a marketer, I am a creative problem solver who builds brands and strategies, developing marketing campaigns and programs that drive results. My work is customer-focused, data-informed, and visually innovative. As a manager, I engage team members with a servant-leader mindset seeking to grow their responsibilities, cheerlead their wins, and advance their careers.I excel at:- leading teams of marketers to experiment, optimize, and grow- managing programs, campaigns, and projects using all the best tech and practices- creating customer-centered experiences that build brand loyaltyRecent achievements:- drove Atlassian University to grow 10x to over one million learners- managed a high-stakes rebrand and .com overhaul at Spredfast (Khoros)- led the CreativeMornings/Austin volunteer team for 10 years, growing the community to 10,000+ attendees
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Marketing Program ManagerOntic Apr 2024 - PresentAustin, Texas, Us
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Co-Founder, Lead Organizer, & HostCreativemornings Mar 2013 - PresentBrooklyn, Ny, Usπ Event Manager | Brand Manager | Event Marketer | EmceeA global platform with a local focusβCreativeMornings/Austin is a popular speaker series that inspires hundreds of creative thinkers, makers, and doers each month. Responsible for the overall brand in Austin, including curating speakers, venues, communication, content, and partnerships. Lead a team of 20+ dedicated organizers and help stretch our five-figure budget. -
Marketing ConsultantBen Thoma Consulting Oct 2022 - Apr 2024Consulting services for marketing, program, and creative teams: facilitating workshops, process development and training, and documentation training. Specializing in tuning Airtable, Jira, Confluence, Slack, and other work management tools to meet team workflow needs. -
Marketing Program ManagerAtlassian Apr 2019 - Oct 2022Sydney, Nsw, Auπͺ Team Manager | Digital Marketer | Growth Marketer | Marketing AnalystBuilt, from scratch, the marketing engine for Atlassianβs training and certification products.- Hired, trained, and managed a growth team of content marketers and copywriters.- Launched a new Learning Management System and site experience that increased enrollment from 150k to 1MM learners in one year. - Oversaw paid search and social campaigns with CPC averages under $2.50 USD. - Increased email newsletter subscription list by 10x. - Implemented analytics with Google and Contentsquare tooling to deliver consistent reporting and optimize paid campaign spend.- Managed paid social and search budget, OKR reporting, KPIs, and quarterly business reports.- Designed, hosted, and grew a global webinar program to thousands of monthly attendees. - Led the design and programming of our event booth and training theatre footprint for our global brand conference. -
Program Manager, Marketing DesignKhoros Feb 2018 - Apr 2019Austin, Texas, Usπ Project Manager | Agile | Marketing OperationsExtended successful Design Thinking and Agile processes from our Marketing Design team to the larger Marketing Department. - Developed and implemented Marketing Department process and tools for project visibility, resourcing, and prioritization. Led regular, effective prioritization meetings of department directors.- Led high-stake partner search process by identifying key stakeholders, managing communication and process, developing briefs, facilitating meetings, and creating tools for evaluation. Resulted in awarding a six-figure contract to a web site partner with universal consensus.- Onboarded and trained 40+ marketing team members on tools and processes.- Facilitated cross-department workshops to identify key areas for collaboration. -
Creative Production CoordinatorKhoros Oct 2016 - Feb 2018Austin, Texas, UsβοΈ Producer | Facilitator | Vendor ManagementOversaw the creative production of Spredfast's Marketing Design team.- Oversaw continued design output during a time when staff levels decreased by 50%.- Facilitated a high-visibility project to refresh Spredfastβs brand identity with Design Thinking principles. Implemented an agile approachβacross 14 sprintsβto ensure divergent thinking, constant iteration, and convergent stakeholder input in a productive review process. The result was an updated brand identity system, with universal adoption across the organization, in under 6 months.- Increased inter-departmental communication, serving as a conduit for questions and a cheerleader for collaboration.- Led weekly design production meetings, evaluating individual effort and prioritizing work.- Developed and maintained a Presentation Platform product, with existing software tools, thorough an agile approach to the design development.- Maintained, integrated, and grew design software systems and workflows to allow designers more time to create.- Developed clear Statements of Work for vendor and freelance contracts.
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Creative DirectorBen Thoma Consulting Nov 2014 - Nov 2016β‘οΈ Advertising Campaign & Brand StrategistFreelance creative direction, brand strategy, and consulting for new business, product launch, video, and brand vision projects. Clients included: AMD (Razorfish), Austin Chamber of Commerce, GasPedal, T3, and Vuka Coworking.
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Creative DirectorR/Ga May 2014 - Nov 2014New York, Ny, Usπ₯ Team Leader | Social Campaigns | Interactive & Brand CampaignsOversaw a creative department of designers and copywriters in concept development and execution of social-first advertising campaigns for world-renowned brands.Clients: Google Fiber, Fossil, Samsung -
Senior Art DirectorGsd&M May 2012 - May 2014Austin, Tx, Usπ Interactive & Digital Campaigns | Event Design | New BusinessExecuted an ADDY-winning and FWA-featured mobile site for the U.S. Air Force, a million dollar television campaign for Southwest Airlines, and led designers, writers, and developers in business development pitches.Clients: U.S. Air Force, John Deere, Southwest Airlines, Red Robin (New Business), U.S. Steel (New Business) -
Senior Art DirectorRazorfish Sep 2010 - May 2012New York, Ny, Usπ¨βπ€ Interactive & Social Brand CampaignsDrove digital brand campaigns, collaborating with artists, designers, and developers on Webby-honored social and digital ads. Oversaw localization for global campaigns.Clients: AXE, Uniqlo (New Business) -
Visiting InstructorPratt Institute Aug 2010 - May 2012Brooklyn, Ny, Usπ§πΌβπ« Teacher | MentorTaught undergraduate Advertising classes. Developed syllabi and facilitated critiques for third-year undergraduates in the Communications Design program. -
Senior Art DirectorProfero Oct 2009 - Sep 2010London, Gbπ¨βπ» Interactive & Social Brand CampaignsEnhanced MySkyStatus and launched CloudStream services for Lufthansa, supporting their social influence and in-flight WiFi launch. Initiated a PR effort that garnered $1MM in media impressions from one press release.Clients: Lufthansa, The MunNY Exhibit (Joe Doucet) -
Art DirectorEuro Rscg Jul 2007 - Oct 2009New York, Ny, Usπͺ© Brand Advertising Campaigns | Interactive DesignerCreated award-winning TIME 100 magazine cover. Served as Volvoβs first social voice and community manager, launched their first crossover vehicle (XC60) with digital campaigns, and created brand integration with the Twilight saga. Collaborated with partner agencies to develop a Volvo global brand relaunch. Created the first Frank RedHot Sauce brand radio spot for the βI put that sh*t on everythingβ campaignβwhich is still running today!Clients: Volvo, Reckitt Benckiser, TIME Magazine, Exxon Mobil -
Art DirectorBen Thoma Consulting Jan 2005 - Jul 2007πΌ Design Specialist | Marketing CampaignsClients: Euro RSCG 4D, MonacoLange, Production Essentials Group, Source Marketing, and Ryan Partnership.Brands: Dos Equis, Heineken, Wells Fargo, mail.com, & Perrier.
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Art DirectorSource Marketing Jul 2005 - Aug 2006Norwalk, Ct, UsβοΈ Direct Mail, Marketing & Promotional CampaignsCreated marketing and promotional materials, from concept to production, for HSBC, Wells Fargo, illy, Frank's RedHot, French's Mustard, and more. -
Mac Specialist & Ipod GeniusApple Computer Jun 2005 - Jan 2006π₯οΈ Customer Service | Tech Support | Retail SalesIn Apple's retail environment, I helped customers do everything from choose the right Macintosh or iPod to troubleshooting and repairing their hardware issues.
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Field OrganizerGrassroots Campaigns, Inc. Jun 2004 - Nov 2004Usπ Recruiter | FundraiserTrained, organized, and led volunteers during the 2004 Presidential campaign. -
Hall Director π« Team Manager | Student Services | Student ProgrammingUniversity Of Delaware Aug 2002 - Jun 2004Newark, De, UsTrained and supervised a staff of Resident Assistants, overseeing life within a University of Delaware Residence Hall. Worked to educate students along cultural issues, empower staff to engage with students, and enforce university policy. -
Creative InternPublicis & Hal Riney Jan 2004 - Feb 2004New York, New York, Usπ Art Director | DesignerAssisted in the production of advertising materials for Sprint, Jamba Juice, and new business pitches. -
Center DirectorAppalachia Service Project 2000 - 2002Johnson City, Tn, Usπͺ Team Manager | Volunteer Coordinator | Home Repair ContractorOrganized and directed hundreds of volunteers, while leading three college staff members, in the repair of Appalachian family homes. Our mission was to make those homes warmer, safer, and drier while providing an experience for high school youth that would lead to a lifetime of volunteerism.Served:2001 in Wise County, VA2002 in Fayette County, WV -
Summer StaffAppalachia Service Project 1998 - 2000Johnson City, Tn, Usπ¨ Volunteer Coordinator | Home Repair ContractorOversaw hundreds of volunteers in the repair of Appalachian family homes. Our mission was to make those homes warmer, safer, and drier while providing an experience for high school youth that would lead to a lifetime of volunteerism.Served: 1999 in McDowell County, WV2000 in Buchanan County, VA
Ben Thoma Skills
Ben Thoma Education Details
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University Of DelawareAdvertising Design -
Growclass
Frequently Asked Questions about Ben Thoma
What company does Ben Thoma work for?
Ben Thoma works for Ontic
What is Ben Thoma's role at the current company?
Ben Thoma's current role is Marketing Leader π Creative Catalyst for Brands, Communities, and Humanity.
What is Ben Thoma's email address?
Ben Thoma's email address is bt****@****ian.com
What is Ben Thoma's direct phone number?
Ben Thoma's direct phone number is +130254*****
What schools did Ben Thoma attend?
Ben Thoma attended University Of Delaware, Growclass.
What are some of Ben Thoma's interests?
Ben Thoma has interest in Teaching, Appalachia Service Project, Craft Brewing.
What skills is Ben Thoma known for?
Ben Thoma has skills like Adobe Creative Suite, Art Direction, Social Media, Concept Development, Interactive Advertising, Creative Strategy, Visual Communication, Creative Direction, Digital Marketing, Brand Development, Digital Strategy, Advertising.
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