• Leading a team of 40+ talented people for the largest company in the United Arab Emirates, employing over 15 000 people.

• Orchestrated the ecosystem development across 12 specialities (adtech, performance, data, creative, measurement, messaging …) growing it from $300M to over $1B (fastest growth globally).• Conducted the Messaging EMEA Go-to-Market strategy (events, marketing & partner) resulting in a $500M business.• Managed complex stakeholder and cross functional relationships leading to the creation of a new partner ecosystem & business model.

• Built & led the digital native teams, advising Amazon, Noon, Careem, Swvl, ADSS, and many more on how to get the best business results via media strategies (including strategy, planning, buying, measurement & optimization). Grew the business from $35M to $90M in 2 years.• Hired, trained & managed (directly/indirectly) 40% of the current Facebook MENA sales workforce contributing to growing the business from $50M to $500M.

• As the leader of the Datack & of the global Sales data & tools network, I guided the development of the Sales & Partnerships Solutions' business intelligence strategy and technology roadmap. This resulted in the creation of powerful tools that are now used daily by thousands of employees across the organization. These tools enable business audit, incremental revenue tracking, and leadership reporting, providing valuable insights and facilitating data-driven decision making.• Conceived & delivered the Sales Data programs & communities, on 4 continents (27 Offices) to thousands of Sales people that redefined how data is used at Facebook.

• Led the teams of Client Solutions Managers across all verticals for MENA - Supporting a $500M Business with 70% YoY Growth.• Developed the Expectation Grip for each individual contributor level, used in regional Performance Management and calibration cycles.

• Supported $50 M business achieving a target of 120% on quota on a variety of DR focus verticals (Travel, E-commerce, Finance, Dating & Professional services) reaching a growth of over 70%.• Designed pionering testing plans for companies such as Blablacar, Accor Hotels or Match.com, identifying & developing company Unique Selling Point (USPs) resulting in up to 50% lower CPA.

Managing our client-facing vendor team (17 persons), I lead the team to implement and optimize our processes and responses resulting in a sustainable improvement in customer satisfaction (+18 points).

Working with on clients (discrepancies, API, Rich Media...), analyzing large datasets as IP records, log files and unfiltered data (up to hundreds of millions of records), running SQL queries, back-end reports and creating custom solutions (code snippets and workarounds).

Developed and supported technical solutions to code & traffic over 350 Rich Media campaigns. Cost saving - 5 M$ in 2011 - Languages: Flex 2 & 3. AS2 & AS3. Flash CS4 & CS5.

Linux (Ubuntu Server LTS 8.04), Java J2EE, SQL, Hibernate, Mysql, Apache Tomcat.Flex 2 & 3. AS2 & AS3. Flash CS4 & CS5.SAP Project management, PMBoK (Project Management Body of Knowledge).

Building and selling national and international tailor-made events & trips to student unions. 250K turnover.