Bradley Thomas De La Guardia Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

Miami, Florida, United States

Miami/Fort Lauderdale Area

• Executed marketing plans across all retailers in the Americas ranging from Canada to Argentina.• Developed promotion plans to enable sell-out for main campaigns such as La Mer’s Arrive Hydrated.• Analyzed mix of business for three brands to prioritize marketing dollar investments on top SKUs.• Managed the periodical changes of visual merchandising elements across the region during novelty launches.• Forecasted units for TREX and promotional sets for main retailers basing off of previous sales of SKUs.• Led the inclusion and exclusions for all SKUs and allocation process of novelties for all retailers.• Assisted with the product seeding with top influencers such as Camila Coehlo for La Mer.• Coordinated with NY Team for optimal assortments for Le Labo doors in region.• Participated and aided in the presentation of Sales Cycle for both La Mer and Le Labo.• Arranged all new marketing material orders for La Mer and Le Labo for use throughout the year.• Consolidated and monitored a 520K marketing budget for Fiscal Year 21 in accordance to main launches.• Reviewed SKU productivity throughout the region in order to emphasize proper assortments

Miami/Fort Lauderdale Area

• Served as interim Area Sales Manager for Ecuador during ASM maternity leave.• Managed the forecasts of novelty orders for F&B launches for all 36 clients, to later compile and communicate to FR.• Reorganized the merchandising distribution to properly fulfill the clients actual need and avoid over spending.• Controlled the registry of all PLV material paid by company, and later allocated to the client.• Organized and executed introduction seminars for all 4 new brand managers and 2 new clients to the brand.• Aided the Commercial Director with the budget and purchasing plans for the Conosur region.• Depleted inventories of discontinued product for Conosur clients to later determine use in spiffs and incentives.• Coordinated a seminar for BC’s of Latam region in Cancun with a budget of $250K.• Implemented a new forecast process bringing the procedure directly to Miami with FuturMaster.• Oversaw the health registration process for all LATAM region.

Panama

Reporting to the Sales Administrative Director North America. Main Responsibilities: - Process orders of fragrance and beauty products for clients in the travel retail industry in North and Central America, from ensuring proper invoicing to optimal delivery. - Responsible for analyzing client stock levels, assortments, monthly sales, and novelty movement.- Coordinate proper distribution of merchandising material for novelty launches and general HPP or special promotions. - Forecasted quantities for new collections and novelties for clients one year in advance to the suggested profile during the current yet.- Visit POS in order to review proper display of brand products, assess BA productivity, investigate best-sellers and slow-movers, and finally maintain image at best possible.- Updating point of sale registry and reporting all openings and closings. - In charge of forecasting beauty color preferences by consumer market at point of sale in order to provide proper purchasing recommendation to client. - Strong development of brand image, product knowledge, and market patterns. - Responsible for all internal communications between other departments in order to fulfill sales team advancement.

Washington D.C. Metro Area

Marketing Operations Intern, responsible for performing support activities for the marketing team. Duties include but are not limited to customer purchase order coordination, maintaining competitive data, inventory control and daily sales reporting. Responsibilities:• Maximize sales and drive customer service excellence through coordination of customer purchase orders • Invoice and Collections Support • Process weekly sales and inventory reports• Support in coordination of events, trade shows and demos to drive sales • Develop a strong understanding of company’s products and services• Assist in various duties as needed (demos, sample pick up, etc.)

Panama

Panamanian bank known for its key customer service, reliability, and presence in the country. While working there my duties were (but not limited to): • Reporting to the AVP of Corporate Banking • Creating analysis and updates on FATCA affairs• Managing clients accounts declarations • Assisting Corporate Banking important meetings

New Delhi Area, India

Internship that took place in the Panamanian Embassy in India assisting and shadowing the ambassador by:• Conducting research about the nautical industry• Translating documents• Participating in business meetings• Reviewing external correspondence

Master Of Business Administration - Mba

Bachelor’S Degree, Finance, General And Minor In Marketing

High School

Activities and Societies: Model United Nations, National Honors Society, Ecology Club.

Pre College Program, Business Administration And Psychology

Basic pre-university program providing opportunity of taking two college level classes and experiencing university life.