Bradley Thomas De La Guardia Email & Phone Number

Miami, FL, US

Miami, Florida, United States

Miami, Florida, United States

Miami/Fort Lauderdale Area

• Executed marketing plans across all retailers in the Americas ranging from Canada to Argentina.
• Developed promotion plans to enable sell-out for main campaigns such as La Mer’s Arrive Hydrated.
• Analyzed mix of business for three brands to prioritize marketing dollar investments on top SKUs.
• Managed the periodical changes of visual merchandising elements across the region during novelty launches.
• Forecasted units for TREX and promotional sets for main retailers basing off of previous sales of SKUs.
• Led the inclusion and exclusions for all SKUs and allocation process of novelties for all retailers.

Miami/Fort Lauderdale Area

• Served as interim Area Sales Manager for Ecuador during ASM maternity leave.
• Managed the forecasts of novelty orders for F&B launches for all 36 clients, to later compile and communicate to FR.
• Reorganized the merchandising distribution to properly fulfill the clients actual need and avoid over spending.
• Controlled the registry of all PLV material paid by company, and later allocated to the client.
• Organized and executed introduction seminars for all 4 new brand managers and 2 new clients to the brand.
• Aided the Commercial Director with the budget and purchasing plans for the Conosur region.

Panama

Reporting to the Sales Administrative Director North America. Main Responsibilities: - Process orders of fragrance and beauty products for clients in the travel retail industry in North and Central America, from ensuring proper invoicing to optimal delivery. - Responsible for analyzing client stock levels, assortments, monthly sales, and novelty movement..

Washington D.C. Metro Area

• Marketing Operations Intern, responsible for performing support activities for the marketing team. Duties include but are not limited to customer purchase order coordination, maintaining competitive data, inventory.
• Maximize sales and drive customer service excellence through coordination of customer purchase orders
• Invoice and Collections Support
• Process weekly sales and inventory reports
• Support in coordination of events, trade shows and demos to drive sales
• Develop a strong understanding of company’s products and services

Panama

• Panamanian bank known for its key customer service, reliability, and presence in the country. While working there my duties were (but not limited to):
• Reporting to the AVP of Corporate Banking
• Creating analysis and updates on FATCA affairs
• Managing clients accounts declarations
• Assisting Corporate Banking important meetings

New Delhi Area, India

• Internship that took place in the Panamanian Embassy in India assisting and shadowing the ambassador by:
• Conducting research about the nautical industry
• Translating documents
• Participating in business meetings
• Reviewing external correspondence

Master Of Business Administration - Mba

Bachelor’S Degree, Finance, General And Minor In Marketing

High School

Activities and Societies: Model United Nations, National Honors Society, Ecology Club.

Pre College Program, Business Administration And Psychology

Basic pre-university program providing opportunity of taking two college level classes and experiencing university life.