Enterprise marketing faces critical challenges that isolated AI tools haven't solved: disconnected workflows across global teams, slow time-to-market from ideation to execution, and fragmented processes across the marketing ecosystem of product marketing, field marketing, partner marketing, sales enablement, and other functions.We're creating the first active AI system that orchestrates marketing end-to-end by seamlessly bringing together AI agents and human experts, compressing time-to-market across the entire value chain. Teams gain the autonomy to deliver complete outcomes with unprecedented velocity, empowering enterprises to outpace the market.

As the first employee of DevRev, I led the building of the first version of the product with a globally distributed team across product management, design, and engineering. Starting from an empty canvas, we built a platform grounded in data, design, and AI that enhances business efficiency. I helped drive the product-market fit for our early customers, navigating through uncertainties, helping pivot and scale our initial success into a repeatable motion.I spearheaded the charter for DevRev's Marketplace and ecosystem, driving the design and development of core integrations and DevRev's Marketplace product.I established the marketing function, recruiting and leading teams in areas such as brand, product marketing, demand generation, event marketing, and marketing operations. During this time, we unlocked multiple channels for demand generation, launched our first user conference, built a brand that's on the map for modern tech, and built a team with a strong culture of trust, autonomy, and accountability.

Streamlined and scaled the organization to enhance efficiency and impact. I helped guide capital allocation decisions and cultivated a culture focused on growth and efficiency. Led product initiatives and supported decision-making for the company's transition from appliances to SaaS and recurring revenue, and from single to multi-product and from on-premise to hybrid cloud.

Led product and engineering operations for a $1B+ business, establishing an operating cadence and instilling a disciplined approach to KPIs, as well as managing both leading and lagging business indicators. My role included influencing executive leadership and fostering strategic collaboration across the company, as well as delivering and launching large-scale projects.

My role involved driving the inorganic growth agenda in core and adjacent markets, as well as building the long-range strategic plans for a portfolio exceeding $5B. This required conducting market analyses to identify the most effective execution paths, which included building, buying, partnering, or investing. I led and supported several acquisitions from end to end, managing everything from their inception through to their integration.

As the Product Management lead, I was responsible for a significant portfolio, focusing on developing its vision, strategy, business case, offer framework, go-to-market strategies, channel development, roadmap, and investments. My role involved driving new business models across the organization, working closely with senior executives and multiple business units such as engineering, services, operations, marketing, sales, channels, and finance. Led a team of 9 product managers and provided direction for 8 offers in various phases of the product development lifecycle.

Managed the P&L and product lifecycle of a $500M portfolio, optimizing pricing and supply chain costs to bring a $40M product portfolio from negative margins to breakeven. I led the development of Cisco’s first and most successful Enterprise licensing agreement, achieving over $100M in bookings over 3 years. My role also involved leading the business case, offer development, and go-to-market for several promotions of Collaboration products and services, resulting in over $90M in bookings. I developed a new subscription offer that shifted value from hardware to software services, simplifying the offer for customers, reducing leakage, and improving margins.

Launched the next generation Personal TelePresence endpoint, and developed and led go-to-market programs for the $40M Portfolio. I also built new processes that resolved customer dissatisfaction and generated savings of over $1M in manufacturing costs.

Co-founded Kulapool, driven by a passion to empower people to give and receive meaningful gifts. I was responsible for developing the SaaS product from concept to launch, ensuring it effectively met the needs of users and activity providers. I also drove business development activities, where I forged partnerships with Bay Area schools and activity providers, furthering our mission and expanding our impact in the community.

As an early member and the first college hire at Apache, I helped establish the GTM and product management functions. I played a key role in expanding the company from its first customer to becoming the dominant product with two-thirds market share and defining a new market category. The company was acquired by Ansys in what was their largest and most successful acquisition.I developed a partner ecosystem with system companies such as Cisco Systems, and ASIC vendors like Texas Instruments and Broadcom, which strengthened Apache's strategic position and generated over $5M in sales.I led the adoption efforts of Apache’s products at large strategic accounts, including Qualcomm, Broadcom, AMD, and Intel, achieving over $10M in sales, exceeding the quota by 120%. I also managed a team of field sales engineers and led the sales campaign for multiple new products, contributing to the expansion as a multi product portfolio.

Managed customer relationships for multiple Tier-1 accounts, each generating over $2M annually, which led to multi-year contracts and partnership programs. I helped secure the first North American customer, pivotal in defining the product’s value proposition. Additionally, I defined market requirements for semiconductor reliability through research and collaboration with a major wireless customer, culminating in the development of the industry’s first solution of its kind.

My role was pivotal in driving the product market fit for Apache's flagship product, guiding its evolution from an early stage to a mature product with dominant market share. I spearheaded several sales and marketing programs to establish Apache's brand as a provider of integrated solutions for semiconductor and system design. I initiated and led focus group meetings, workshops, and seminars with industry experts, which were instrumental in driving future solution requirements and addressing the continuously evolving challenges in the industry.