Brian Jackson Email & Phone Number

North Vancouver, Bc, Ca

British Columbia, Canada

Toronto, Ontario, Canada

Developing research and cross functional Go To Market strategies for new store openings in new and existing markets throughout Canada. Leveraging owned, paid and earned channels to build brand equity through experiential and educational strategies, driving consideration, customer acquisition, and building community relationships to ensure successful launches and sustained growth. Key focuses include; cross functional communications; budget management; agency relationships; vendor sourcing; OOH media buying and strategy; contractual negotiating and relationship building with local businesses and brand partners. Communication alignment for cohesive storytelling.

Cape Town, Western Cape, South Africa

KEY SKILLS ACQUIRED: COMMUNICATIONS | LEADERSHIP | MANAGEMENT | CREATIVE DIRECTION | STRATEGY | DIGITAL MARKETING | PUBLIC RELATIONS | BUSINESS DEVELOPMENT | THROUGH-THE-LINE MEDIA | NEGOTIATION | BUDGET MANAGEMENT | RESOURCE RECRUITMENT | TALENT MANAGEMENT | PERFORMANCE MARKETING | ECOMMERCE MARKETINGBRAND COMMUNICATIONWorking in conjunction with channels heads within organisation to ensure alignment of brand comms from global to local. Managing local agencies (Creative; PR; Activation) to ensure seamless execution in bringing in season stories to life.PR/INFLUENCER MARKETINGWorking in conjunction with Brand Agency to ensure local adaptations of campaigns and product drops are brought to life through relevant authenticators, key community commentators and media houses. Building authenticity was critical to deliver 'hero to halo' effect. Leveraging 3rd party data tools such as Sprinklr and Creator IQ to ensure data driven impact, ROI, and authentic brand representation.EVENT/RETAIL ACTIVATIONWorking in conjunction with multiple agencies to execute online and offline activations. Retail activations include collaborations with strategic wholesale accounts to bring key campaigns to life. Multiple activations at varying degrees of execution have also been carried out for own retail stores bringing together big name brand ambassadors and local collaborative talent to elevate our brand massaging and footing in the marketplace.ECOMMERCE Leading digital marketing for our ecommerce business since 2016. Working closely with ecommerce team to ensure strategy alignment to achieved projected goals. Key KPIs being Rev (sales); Sessions (traffic); CR; AOV; Transactions | Pulling daily, weekly, monthly reports on marketing channels, ensuring we are reaching relevant KPI’s and performing optimally across channels. Proactively looking at opportunities/tools for incremental revenue growth as well as working with google and Mediacom to grow ecommerce business sustainably.

Cape Town

KEY SKILLS ACQUIRED: BRAND ACTIVATION | SPORTS MARKETING | ECOMMERCE | 360° DIGITAL EXECUTION | BRAND PARTNER RELATIONSHIP BUILDING | CRM | TRADE MARKETING | AGENCY MANAGEMENT | SOCIAL MEDIA | DIGITAL MARKETINGSOCIAL MEDIAMonthly briefing docs to our Brand Creative Agency, ensuring global alignment as well as local adaptation to drive engagement and emotive storytelling.INFLUENCER MARKETINGWorking in conjunction with Brand Creative Agency to ensure local adaptations were brought to life through relevant authenticators, key community commentators and media houses. Establishing key relationships with teams and influencers (macro/micro) to build and engage communities within fitness and lifestyle. BRAND ACTIVATIONPlanning and coordinating events in numerous channels; running; training; lifestyle- building brand awareness/consideration and engaging communities with premium brand experiences. CRMLead CRM channel from 2017-2019 | Focus areas on acquisition (building and nurturing community) data segmentation to ultimately drive conversions.

Woodstock, Cape Town

Creating versatile activewear and developing a unique brand story that speaks to niche markets leading active lifestyles. Creating patterns and designs that infuse originality and innovation by reflecting the Cape Town aesthetic into the garments, providing a "different" option to conventional activewear and originality.

Jung-Gu, Incheon, Korea

Teaching in English as a foreign language in South Korea from elementary through to middle school aged students. Enrolled as the sole native English teacher in the academy, assuming the responsibility of overseeing content covered by respective students, Korean teachers, and ensuring standards were met in accordance with higher education.

Bachelor’S Degree, Humanities/Humanistic Studies

Activities and Societies: Stellenbosch University Cricket member (social committee) Tennis

Post Graduate Diploma, Marketing And Communications, Post Graduate

Activities and Societies: Football\​Soccer society Western Province Cricket Club memberA highly intensive, simulated immersion.