Strategically improved the advertising plan to increase ad impressions by more than 400%, while decreasing the total advertising spend. Transformed the social media strategy, aligning it with the grassroots organizational structure, resulting in a significant increase in total followers across the enterprise resulting in an increase in recruitment of new and younger members.Increased positive media mentions by nearly 300% by creating a culture of responsiveness to media inquiries, developing compelling content, proactively reaching out to influential members of the media.Increased the coverage of high-profile candidate forums such as the U.S. Senate and Kentucky Gubernatorial races by 250%, increasing awareness of the event, demonstrating the influence of the organization resulting in improving the effectiveness of organization's advocacy efforts.

Recruited to support succession planning for partner practices, while addressing reduced billing and stagnant, unsustainable growth. Revitalized the marketing efforts of a merged law firm by integrating advertising and PR, strategically buying ads in business publications to garner favorable press and establish attorneys as experts in their field, resulting in increased billable hours per attorney and overall firm awareness.Implemented a performance-based approach to business development resource allocation for partners, resulting in increased revenue that exceeded budgeted projections each year and ensured that all resources were used efficiently to maximize ROI.Successfully facilitated the integration of a new firm, resulting in a smooth transition for attorneys and staff despite initial resistance and hostility.Spearheaded succession planning for partners, while addressing reduced billing and stagnant growth. Increased media presence across the 5-state market to dominate legal news coverage.Promoted the activities of attorneys and clients by earning media in 88% of the issues of business newspapers in all markets where FBT has a presence -- an increase of 200%.Placed over 90% of Partners on non-profit boards, surpassed the historical metric of 2/3 of partners serving on boards by effectively building relationships with local and national non-profits.

Recruited into a digital agency start-up environment to fill marketing experience gaps to develop new business and design creative marketing roadmaps for a diverse list of clients. Provided strategic marketing leadership for clients in a variety of industries, including healthcare, insurance, political advocacy, food and beverage, arts, non-profits, and automotive manufacturing.Expanded business to include clients at the national level through corporate acquisitions, public relations initiatives, strong brand identity development, and direct sales.Transformed from a local start-up into the largest digital agency in the region Won the Ernst & Young Entrepreneur of the Year Award in the small business category for entrepreneurial innovation and ingenuity in the small business category.Acquired 4 businesses to expand agency reach and add needed infrastructure by acquiring an internet service provider, 2 competing digital agencies, and an identity verification business.

Contributed to effective re-marketing and reallocation of marketing dollars by evaluating consumer reactions to feature films, coming attractions, and in-theater marketing materials.