Brett Torrence Email & Phone Number

Excited to join the talented team at Lauchlan!

Greater Atlanta Area

Atlanta, Georgia

- Develop and maintain strong relationships with key stakeholders- Manage day-to-day account relationships- Work as part of an interdisciplinary team of agency professionals including project management, content, research, and finance- Work with leadership to onboard and set the strategy for new clients- Create and present program briefs to client teams.

Greater Atlanta Area

Responsible for leading the promotional strategy, development and tactical execution for the Cadillac regional division. This role supports a diverse audience of both Regional and LMA (Dealer) clients along with Jack Morton National Cadillac Teams and incorporates all aspects of the promotional programming model: understanding, planning, strategizing.

Greater Atlanta Area

Supported the Regional Cadillac, Chevrolet and Buick-GMC teams with traditional market planning, negotiating, and activation activities. This position oversaw the execution of a variety of key platform based programs and experiential marketing activations with the following partners and properties:o Miami Marlins, Miami Dolphins, Florida Panthers, Chevy.

Greater Atlanta Area

St. Petersburg, Florida

• Manage comprehensive advertising fulfillment for 35% of team’s corporate partners
• Directly accountable for top tier partners including Chevrolet, Chick-fil-A, Majestic, Sweetbay, U.S. Trust, New Era Cap, Sagicor Life Insurance
• Client list accounted for approximately 42% of team advertising revenue
• Built, maintained and grew positive relationships with corporate partners, external vendors and internal contacts
• Created comprehensive and concise mid-season and end-of-year partnership reviews
• Responsible for providing exceptional service and added value in an effort to build relationships

St. Petersburg, Florida

• Generated new business revenue through research, prospecting, cold-calling and networking
• Retained and up sold clients with unique business solutions and value added opportunities
• Grew existing client base with strong commitment to customer service and consultant sales approach
• Created and utilized enterprising approaches to package and sell seats corporate hospitality
• Responsible for growing total season ticket base 8% 2004 – 2007

Reading, Pennsylvania Area

• Coordinated, developed and implemented marketing strategies at community organizations for theme nights
• Conducted game day setup and preparations such as birthdays, customer service booth, umpires room and various activities related to the game day script

Bachelor Of Arts, Psychology

Activities and Societies: Member of the 2000-2001 Division II National Champion Men’s Tennis Team

Bachelor Of Science (B.S.), Study Abroad Program

- Participated in the Rollins College Study Abroad program in Australia - Developed a true sense of autonomy and respectability while.