Brent Reichert Email and Phone Number

Led a global team of three managers and 20+ high-performing CSMs across Enterprise and Commercial (Mid-Market) teams. Responsible for defining, delivering, and expanding value for all 1,400 premium-tier clients totaling $xxx,xxx,xxx in recurring business.HIGHLIGHTS:Partnered with VP to establish best-in-class Renewal Rate goal of 92% and exceeded target for four consecutive quarters.Launched a new motion for Customer Success Qualified Opportunities (CSQOs) resulting in $x,xxx,xxx incremental expansion potential and $x,xxx,xxx revenue closed in first measured quarter.Developed more efficient tools and best practices to support +300 new customers without incremental headcount, while maintaining high levels of client satisfaction. Built and launched Contentful’s first CSM Recognition Program (quarterly business and cultural impact award winners) and guided two direct manager reports to achieve role promotions. RESPONSIBILITIES:- Ensure all Enterprise and Commercial clients get maximum value from their investment in Contentful.- Establish shared vision and foundational best practices for a maturing organization.- Elevate cross-functional collaboration among previously disparate GTM leadership and teams.- Represent "voice of the customer" internally across Product, GTM and Marketing functions.- Partner with Pro Services to refine onboarding coordination, including Time to Value One.- Develop deep bench of future leaders within Customer Success and across Contentful.

Led the Activation Account Management org of three Directors, two Managers and 38 Account Managers, Responsible for people development, client strategy and revenue retention/growth across Oracle Advertising's (OA) largest revenue-generating $xxx,xxx,xxx global business unit.HIGHLIGHTS:Drove bottom line revenue growth with Context product continuing to scale at high double digit growth rate on top of double digit FY20 performance ($xx,xxx,xxx).Launched new process for tracking revenue driving KPIs within Salesforce solution. Trained to 100% team adoption. Led development of executive-level dashboard reporting.Expanded Account Manager access to self-serve insights that drive pre-sales account growth and post-sales retention. Early tests resulted in $x,xxx,xxx revenue growth across 125 accounts in 6-month period.RESPONSIBILITIES:- Successfully integrated three AM teams into single org with shared vision and goals/OKRs.- Inspired and equipped team to improve client feedback and business outcomes with OA solutions.- Built strong cross-functional relationships with Sales, Operations, Product, Marketing, etc.- Developed feedback loop to provide Product with “voice of the customer” input from the field.- Launched programs and strategies to retain and grow audience and context revenue.- Optimized monthly/quarterly business reviews (QBRs) for greater visibility into team performance.

Led foundational change management initiative to go-to-market support model. Mentored team of 3 managers and 24 Account Managers to grow the businesses of +1,400 Agency clients accounting for $xxx,xxx,xxx revenue.HIGHLIGHTS:Established client-first culture, augmented team skills and shifted to bottom line growth/Profit positive business.Developed training program and sales playbook to scale Context product knowledge, segment delivery and sales expertise from three to 40 Account Managers (org-wide initiative) yielding +37% year one growth ($xx,xxx,xxx).Achieved highest level of employee retention across org following significant company reorg and strategic shift to operating model: +90% over 12-month measurement period.RESPONSIBILITIES:- Delivered transformative results to the business across audience, context and linkage products.- Shifted support model to meet market demands: from vertical/product-led to agency focus.- Set operational rigor to drive account segmentation, growth and formal business reviews.- Successfully coached team of Moat Account Managers focused on SaaS renewals.

Launched and led a new team tasked with accelerating revenue growth across a new sub-vertical focused on Pharmaceutical, Alcohol Beverage, CPG and Small Business (SMB) advertisers.HIGHLIGHTS:Partnered with Product to create new privacy-secure audiences to serve clients in regulatory-heavy industries (e.g. HIPAA).Established double digit growth engine for CPG vertical which led to creation of new mid-market team with expanded remit across the entire business.

Managed team responsible for using OA’s purchase based digital audiences, media and measurement solutions to provide digital marketing thought leadership and flawless campaign execution to leading CPG advertisers.HIGHLIGHTS:Entrusted with assignment to retain and grow revenue with #1 spending audience client at OA following errors made by previous Account Management team. Took ownership, overdelivered and rebuilt trust to finish with fiscal YoY revenue increase.Hired and mentored team members to deepen client relationships within a fast-paced and changing environment.

Helped establish and implement the agency’s vision for social media, including launch of the CP+B Post Office. Managed campaign strategy and execution, audience targeting, creative briefing, paid media, analytics and community management for Kraft Heinz (CPG), Infiniti USA (Automotive) and Hotels.com’s Captain Obvious (Travel).HIGHLIGHTS:Infiniti USA: NCAA Tournament campaign delivered record level of registrations, website traffic, conversation and post engagement rates. Successful Tactics: Promoted Trend (impressions 156% higher than auto average), Whitelisting, Website Retargeting.Kraft Macaroni and Cheese: Launched brand on Instagram, including first paid campaign. Executed highly successful #GoNinjaGo Shapes Campaign. Successful Tactics: Promoted Tweets (+33% CPG benchmark), Promoted Facebook Video (+58% CPG benchmark), TV Targeting.Hotels.com: Supported @CaptainObvious Twitter handle launch, yielding 151K follower growth in year one. Successful Tactics: Real-time Tweet Promotion, Interest Targeting.RESPONSIBILITIES:- Manage a team of social supervisors and community managers.- Collaborate as primary social contact for client, channel, agency and global partners.- Brief creative teams and oversee creation of content calendars.- Leverage social listening to inform creative and measure performance.- Partner with analytics to define and report on client-specific goals and KPIs.- Advise on paid social, targeting and real-time optimizations.- Identify and execute on attractive real-time opportunities.- Champion adoption of new social functionalities and best practices.- Respond to new business pitch opportunities.

Responsible for the social strategy, execution, measurement and reporting for Best Buy (Retail) and Domino's (Restaurant).HIGHLIGHTS: Best Buy: Delivered award-winning #HintingSeason holiday campaign – Shorty Award for Best in Retail and E-Commerce.Domino’s: Launched brand on Tumblr, including first paid campaign. Directed significant increases in community growth and creative post performance across all channels, including a YOY lift of +70K fans on Instagram.RESPONSIBILITIES:- Managed team of social supervisors and community managers.- Executed real-time newsroom events, including Super Bowl, MTV VMAs.- Led development of crisis management playbook. - Partnered with analytics to define and report on client-specific goals/KPIs.- Delivered internal brand and competitor audits.- Drafted social platforms including persona, actions and channel roles.

Led development and execution of social strategy for Kraft Macaroni & Cheese and Triscuit. Provided social consultation to Netflix, Charles Schwab and Hotels.com.HIGHLIGHTS:Kraft Macaroni & Cheese: Supported Anna Kendrick influencer outreach that yielded a record level of fan engagements: ~200K from one organic post.Hotels.com: Delivered brand social toolkit rooted in “The Obvious Choice” platform.RESPONSIBILITIES:- Managed a team of community managers.- Led creative briefings and oversaw creation of content calendars.- Partnered with department heads to revise social briefing process.- Established real-time process workflow.

Led brand strategy, creative briefing/development, customer research and market expansion efforts for Windows PC, Windows Phone, Bing Social, Under Armour, Best Buy and Applebee’s.HIGHLIGHTS & NOTABLE CAMPAIGNS:Windows PC: Uncovered subtle PC and tablet behaviors, usage patterns and device attitudes to inform Windows 8 briefing and launch. CAMPAIGNS: Windows 8 Global Launch, Personal PC Store, Global Holiday – “It’s a great time to be a family”.Windows Phone: Co-wrote strategic direction, creative brief and supporting manifesto language. Led customer “deep dives” to uncover product truths of the phone for its earliest users. CAMPAIGNS: Windows Phone 8 "Meet" Global Launch, Windows Phone 7 “Really?" and “What If” campaigns.Bing Social: Drafted Bing's social brand platform defining when and how they engage in the social space. CAMPAIGNS: Bing It On, #BelieveIt (March Madness), Seattle Seahawks, MTV VMAs and Alt Summit partnerships.Under Armour: Instrumental in pitch win and account growth. Helped craft brand platform and supporting narrative. CAMPAIGNS: Basketball Launch – “Are you from HERE?”, "I Will" tagline, NFL Cam Newton Signature Line. Best Buy: Led spring, back-to-school and holiday customer research, including key insights into Mom’s defining role in the gift buying process. CAMPAIGNS: Twelpforce, Movie Mode, Kenneth Holiday Campaign, Mobile Phone Shame and Recycle it Forward. Applebee’s: Defined campaign strategies for lunch and dinner dayparts. Helped draft brand platform, refine target audience and establish brand voice. CAMPAIGNS: See You Tomorrow, ESPN Game-Day, Veterans Day Thank You Movement.

Led strategic planning, brand positioning , creative briefing and customer/employee research for Geek Squad.HIGHLIGHTS & NOTABLE CAMPAIGNS:Geek Squad: Interviewed small business owners and Geek Squad Double Agents to refine future messaging and services tailored to professionals. CAMPAIGNS: Geek Dreams, Little Orange Book, Geek Squad for Small/Home Office.

Delivered deep-dive, qualitative research projects for Levi’s, WD-40, Sprint and Sunglass Hut to inform product and service innovation, customer segmentation and creative messaging.HIGHLIGHTS:Levi’s: Facilitated a design workshop with Moms and their daughters, Levi’s designers and key marketing stakeholders to inform future apparel offering.WD-40: Managed a panel of WD-40 customers to capture real-world feedback on new product ideas.Sprint: Partnered with bilingual moderator and filmmaker to understand the impact of in-store collateral on phone purchases for Spanish-speaking customers.Sunglass Hut: Conducted store and kiosk interviews to inform future store designs and digital shopping tools.

Led individual and group interviews, conducted secondary and in-store competitive research, drafted new business proposals, and assisted with video edits and presentation of insights.HIGHLIGHTS:University of Colorado at Boulder: Interviewed students to identify opportunities for Career Services to improve career planning and job placement services.

Helped launch XJet private aviation club and cultivate sponsorship opportunities for CU Women’s Sports Medicine physician group. Conducted primary and secondary research for all new business pitches.

Department Manager, Men’s Faconnable – Managed three-person sales team to develop the largest repeat customer base in Oregon – Mountain Region. Recognized as member of President’s Cup winning management team awarded to the top-performing store in the country.Assistant Manager, Men’s Furnishings – Helped manage 8-12 person sales team. Handled all buyer, merchandising team and regional leadership communication. Partnered with vendors to create numerous special events. Recognized as Future Nordstrom Leader.Salesperson, Men’s Clothing – Achieved success by building a strong base of repeat customers. Accomplished six consecutive months of sales increases, including top salesperson storewide during June Half Yearly Sale and Anniversary Sale.