During my tenure at Quantive Inc. from May 2021 to February 2023 as a Demand Generation Manager, my key accomplishments and responsibilities included:Campaign Management and Data Analysis: I was responsible for managing campaigns and analyzing data to make informed decisions.Performance Marketing and Digital Channel Expertise: I demonstrated expertise in performance marketing and effectively utilized digital channels.Strategic Planning and OKRs: I was involved in strategic planning, including setting and achieving Objectives and Key Results (OKRs).Copywriting and Audience Segmentation: My role included copywriting for marketing purposes and segmenting audiences for targeted marketing.ABX Targeting and Budget Optimization: I was involved in ABX targeting and optimizing marketing budgets for maximum efficiency.Marketing Automations and A/B Testing: Implementing marketing automations and conducting A/B testing were also part of my daily tasks.User Acquisition and Outbound Marketing: I focused on user acquisition strategies and outbound marketing initiatives.ROI Optimization and Customer/Lifecycle Marketing: Optimizing return on investment and engaging in customer/lifecycle marketing were also key aspects of my role.Significant Accomplishments: I successfully managed a total spend of over $2.5 million and generated over 31,000 Marketing Qualified Leads (MQLs), resulting in $12.2 million of Marketing Generated Outcome/Revenue (MGO/MGP) for the company, achieving a favorable 6:1 ratio of spend to outcome​​.

For my role as Chief Strategist, I was promoted to a role where strategy and development was the key highlights. All of my day-to-day tasks in the role below this one (Director of Digital Operations) did not dilute, but re-prioritized.As Chief Strategist, I helped with the formation of (3) brands that were focused on B2C Ecommerce.1. Mental Health Collection-this brand was focused on mental health awareness and our marketing strategy included a Community app (SMS) daily reminder, social media marketing and an ECommerce-focused website with apparel for D2C.2. DIYMoms- this brand was focused on creating a conglomerate of DIY-like hobbies such as: soft-pretzel baking, alcohol mixing, diy crafts, etc.. The overall strategy comprised of a D2C Shopify approach with influencer marketing, SMM, FB Ads, and Email Drips.3. Impeccable Hemp - this brand was focused on creating an enthusiasm around CBD, infused hemp and other products. This was a direct result of working with Bhang Chocolate and creating a D2C approach via Shopify.-As a Chief Strategist I also aided the Corporate AuntieAnne's digital team with their overall strategy and GTM approach for the Covid-19 Market Impact. This included a blank canvas of starting from scratch with media, messaging, tone and setup. The end result was kickstarting a brand new E-commerce site focused on a pretzel kit you can do at home, we went $50,000 in profit in the first (5) days with utilziing a brand new ad account. Auntie Anne's took this model and ran with it throughout the rest of Covid.

During my time as a Director of Digital Operations, my day-to-day tasks were as follows:1. Media Buying for Clientele + Optimizations for Facebook, LinkedIn, Google and other advertising areas.2. Sales. Created a process with followup, which included creating full-scope ABM scripts. This sales process included utilizing a video-pitch email marketing system with phone and digital followup. This multi-touch sales funnel allowed for many new client signings.3. Marketing Operations. With many external and internal facing busineses, it was important to stay on-top of many techstack solutions, CRMs and data management tools.During my time with Tanner Media as a Director of Digital Operations, we successfully rebuilt the Tanner Lamb realtor force with my efforts in recruiting marketing, which was an effort that utilized an omnichannel recruiting ad-funnel.I also succesfully helped the churn of clientele with massive results to our multi-franchisee location businesses, which included: Auntie Anne's, Tropical Smoothie Cafe, Teriyaki Madness, Philly Boyz Cheesteaks.I was also responsible in interviewing, hiring and managing 4 individuals within my team. This team included copywriters, content creators and media buyers.

I created The City Pages (in 2018) to co-exist with my marketing agency (Title Town Media). The co-existence, created for 16 "City-Pages"on Instagram, which acted as influence pages for the many cities.This strategy allowed for a stream of new clientele to the Title Town marketing agency, as well as a new stream of revenue to the bunch, which was fueled by a Shopify ad-space model.The cities which were chosen were:Tuscaloosa, ALBirmingham, ALTampa, FLMiami, FLOrlando, FLNashville, TNKnoxville, TNDenver, CODallas, TXAtlanta, GAMinneapolis, MNGreenville, SCSt. Louis, MOWashington DCCalgary, AB, CAN

Created Title Town Media in December of 2017.Title Town Media was a full-service marketing agency that focused on bringing more revenue and customers to our clients.During my time as a Co-Founder, I helped grow the business to 0-to-35 clients in a regional area, where we focused on simple marketing funnels, content creation, lead-to-customer growth and overall affinity for brands.I managed a small team of marketers under me, where I mentored, and supplemented their early marketing careers.Specializing in service-based busineses, my focus was growing clients' businesses through Facebook, Instagram, Google and YouTube advertising. On average our clientele's lifecycle churn with Title Town Media was ~9months, since our focus was interpersonal relationships with a goal set of +new revenue & +new customers.

Managed 5-10 B2C & B2B clients for Facebook Advertising.Grew clientele's lead volume by an average of 40-50% over the course of my tenure.