• Lead and execute launches for new products and modules including our newest feature SmartAssets• Collaborate with teams to create collateral and resources, competitive intelligence, and sales enablement• Own messaging, positioning, and go-to-market strategies on new acquisitions• Work closely with cross-functional teams to ensure all content and collateral is current and up to date with the business needs• Assist with quarterly business review marketing information Marketing

• Support Key Account Managers with market analysis, market trends, forecasting reports• Edit, translate, and proof internal & external editorial content• Develop campaigns for awareness• Support the global marketing team with content, trade fairs, and collateral • Manage event participation, shipping, marketing

• Work with the Category Managers to create marketing campaigns for various vendor promotions• Develop product positioning and messaging campaigns for new products• Support the marketing team by providing product knowledge • Proof consumer facing editorial content of the products• Collaborate with multiple departments allowing interaction among multiple stake holders• Manage multiple projects and campaigns at a time, ensuring clear and proactive communication• Proactively identify communication opportunities, boost brand visibility and grow business pipeline• Support with any graphic designs, make updates and/or create new sell sheets• Work with the Sales, Marketing and Channel teams to translate business objectives into functional marketing communications strategies and tactics• Provide strategic foundation and creative direction to the Marketing Communications team and outside agencies• Support the in-house marketing and design team by coordinating and collating content• Act as internal liaison and develop report structure to assist in prioritizing departmental projects

• Work with the Product Managers on messaging, competitive intelligence and product positioning• Collaborate with the enablement team to develop a new program, marketing campaign, and sales collateral• Work with stakeholders to develop product positioning and messaging • Work with the sales team to develop vertical industry content and positioning • Support the marketing team by providing content for roles and personas • Manage editorial content from the product team to deliver to the marketing team• Proactively involved in multiple facets allowing interaction among multiple departments

• Develop integrated marketing programs that support the acquisition of new customers and drive revenue• Work closely with platform vendor(s) to continuously improve and increase efficiency• Interface with internal (especially the sales team) and external customers along with marketing vendors• Assist with training, and other special projects as assigned• Manage prospect and customer database management and input for direct marketing campaign• Develop and implement a CRM

• Particular focus on Digital Marketing programs and initiatives including, but not limited to: SEM, SEO, online displays, digital lead generation and social media campaigns• Manage & create content for the CMS sites sironausa.com & cereconline.com• Generate and distribute email blasts and invitations including artwork & content for product information, events, and updates• Maintain editorial & advertising calendar, resize ads, add violators as needed, submit to publications monthly; track competitive ads & editorial monthly for several publications• Market Analysis, Research & Lead Tracking: create and present marketing reports on industry, competitors, and internal sales & marketing campaigns• Assure all AGD advertisements are up to AGD guidelines, manage and report all Continuing Education info to the AGD• Coordinate and oversee a planning committee to implement all facets• Construct, monitor, & analyze surveys for customers to provide feedback to improve the products of CEREC • Plan, coordinate and execute partner and customer events as required• Work with the marketing team to set up conference & trade show events• Manage event registration process, track and submit reports, and serve as a main registration liaison for the marketing & events team

• Maintain website content in WordPress, manage social media, and create marketing collateral for events and promotions• Work closely with the owner in managing all day-to-day operations • Use QuickBooks for billing, payments, receipts, and processing weekly payroll • Prepare quarterly reports for taxes and work closely with a CPA

• Managed and executed successful marketing campaigns and promotions including e-mail marketing, mobile marketing, events, social media and more • Managed and executed targeted e-mail and text campaigns • Developed realistic marketing strategies, objectives, targets, & measures• Managed online campaigns & published content on social networking sites• Represented the company at any events, meets, shows & conferences

• Improved SEO by publishing fresh content on client blogs and compiling reports for clients: Circle K-FL & Winter the Dolphin• Served as community manager for clients’ social media pages• Assisted with creation of pay per click campaigns and social media marketing campaigns• Involved in creating Facebook applications and online forms

• Created all advertising & the company website from scratch using Dreamweaver• Worked closely with the owner in managing all day-to-day operations• Coordinated all finances, accounting, and Human Resources• Used QuickBooks for billing, payments, receipts, and processing payroll on a weeklybasis• Typed proposals and bid letters to submit to potential customers• Prepared quarterly reports for taxes and worked closely with a CPA

Military intelligence