Head Of Events And Marketing
CurrentSolely responsible for the identification, marketing and logistics of the events. Responsible for the smooth delivery of each event. Involved in all aspects of event management.The role involves devising and managing campaigns using email, internet and telephone marketing for a variety of B2B events. Oversee each campaign and ensure that the design and "feel" of each piece of marketing communications is appropriate to the target market. Write copy for e-shots and web publicity, as well as preparing scripts for tele-canvassers to use. Managing /deploying a marketing budget in the most effective manner by juggling with various communication channels, producing reports detailing the cost of delegate acquisition for each event. Negotiating favourable barter/contra deals with external parties.