Buçe Ersü Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

Ataşehir, İstanbul, Türkiye

The role reports directly to the General Manager;Manage all marketing activities of Ankutsan by creating and implementing brand and marketing strategies,Defining corporate communications strategies and managing implementation processes,Establishment and effective management of marketing budget,Managing all marketing materials in line and consistent with the brand identity across online and offline marketing channels,Manage the brand's national and international exhibition process,Responsible for all product launches and re-launches, managing brand image and positioning efforts,Identify and manage market entry strategies in digital channels for new markets,Develop new projects in line with brand strategy in collaboration with digital and creative agencies,Content creation and management for social media channels such as Linkedin, Instagram, FacebookManage Google Adwords, Google Search, Programmatic and Facebook advertising campaign processes in conjunction with digital agency,Managing the annual customer satisfaction studies,Working together with the R&D teams for all product launches and re-launches, managing the brand image and positioning,

Istanbul, Turkey

Reporting directly to Chairman of the Board,Administered the marketing activities of So Chic by managing and implementing the brand marketing strategies, advertising and public relations strategies and corporate communication strategies,Coordinated the relationship and information flow with creative, social media and public relationship agencies to ensure that the brand is presented at its best and targeted the right consumer group,Established various business partnerships in order to increase the awareness of the brand and expand the audience it can reach, determined all the activities to be carried out within the framework of these business partnerships and worked in accordance with the target customer group,Managed all the BTL and ATL advertisement activities along with digital marketing activities while ensuring that the department budget is spent for the right purposes and on right projects, Developed yearly campaign calendar to determine the content in mass and local campaign planning, set up the organization and operation processes of the campaigns to be applied; also, determined the sales and marketing partners for marketplace and offline sales channels, managed the negotiation and action processes,Tracked and analyzed the performance of advertising campaigns, managed the marketing budget and ensuring that all marketing material is in line with brand identity while building a strong and consistent brand through a wide range of online and offline marketing channels,Created and execution digital campaign for offline and online ( Vodafone, Turkcell, Zubizu, FastPay)Collaborated and managed to digital agency operation and campaigns,Google Adwords, Facebook Ads. Managed performance marketing channels,Created uniqe and engaging content for range of social media platforms including Instagram, Facebook, Youtube Designed social media campaign and content ideas.

Istanbul, Turkey

Reporting directly to Marketing Director,Determined the marketing strategies in line with strategy and goals of the Kiğılı brand, created and implemented yearly marketing calendar as well as managed all BTL communication activities in line with these strategies,• Made various analyzes such as provincial penetration and market share analyzes in order to have a better marketing performance of the brand, created and implemented effective sales action plans in line with analyzes,• Developed yearly campaign calendar to determine the content in mass and local campaign planning, set up the organization and operation processes of the campaigns to be applied, measured the campaign success,• Established various business partnerships in order to increase the awareness of the brand and expand the audience it can reach, determined all the activities to be carried out within the framework of these business partnerships and worked in accordance with the target customer group,• Carried out the visual communication coordination of the brand; from work order to control and approval of visual communication materials used in stores based on campaigns and concepts,• Determined the location needs in the shopping centers where the stores will be located and created marketing activities, controlled the advertising communication processes to be carried out in the shopping centers and the marketing actions to be carried out in cooperation with the institutions.Created and execution digital campaign for offline and online ( Yandex, Turkcell..)

Istanbul, Turkey

• Analyzed the overall sales data regularly to determine if stores are meeting financial goals, if not developed and implemented plans to improve store performances. . Managed the retail store operations & sales activities of Kiğılı and Abdullah Kiğılı brands while ensuring coordination with other departments by developing and implementing operational standards for retail sales channels in order to ensure effective sales operations & maximum profit,• Followed up day-to-day store operations including inventory management, sales generation and budget management while conducting performance evaluations for responsible workforce to provide constructive feedback and mentoring when needed, . Effectively managed retail KPI's for the stores in the regions/ Turkey to achieve their sales targets,. Followed up monthly all stores P&L,. Shared retail market news with relevant departments and provided information on potential markets,. Managed process of stores opening and closing processes,. Ensured that product transfers made by the Product Department are completed in full by the stores.

Istanbul, Turkey

• Developed marketing opportunities and new plans for B2B and B2C sales operations while managing both the marketing and the sales staff, performing managerial duties to meet the company's operations goals,• Generated unique sales plans; created engaging advertisements, emails, and promotional literature while driving strategies to increase product awareness by observing the market, competitors, and industry trends,• Created business relationships with private shopping websites & companies; also developed marketing opportunities and plans by understanding consumer requirements; identified market trends, made system improvements to achieve the company's marketing goals.

Istanbul, Turkey

• Administrated the management and development of retail sales operations at Silk & Cashmere by developing and implementing innovative sales strategies, overseeing the budget of the retail sales and ensuring that all the sales operations targets & quality are in line with company goals & strategies while reporting directly to the Deputy General Manager of Retail,• Managed the customer relationship & satisfaction activities by developing and implementing loyalty and gift card projects, identifying solution partners, managing vendor relationships, overseeing the reporting & performance of the projects and take actions for full productivity,• Planned and implemented digital marketing activities for the brand by working closely with the marketing team to ensure maximum delivery to consumers; also created business relationships with private shopping websites & companies. Accomplishments• Managed the Silk & Cashmere iPhone App from the idea to implementation including identification of solution partners, creation of contents, reporting & monitoring performance of the application. • Developed campaigns to increase brand awareness and sales traffic such as brand focused campaigns with telecommunication companies (Turkcell, Avea, Türk Telekom).

Istanbul, Turkey

• Managed the daily operations of a store and made sure it runs smoothly and effectively while motivating sales teams, creating business strategies, developing promotional material, and training new staff at Mudo. Assigned in multiple locations: Antalya, Ankara, İstanbul

Executive Mba

Bachelor'S Degree, Labour Economics And Industrial Relations