Buchi O. Email & Phone Number

Moonah, Tas, Au

Hobart, Tasmania, Australia

• Researching potential demand and market characteristics for services and collecting and analysing data and other statistical information.• Posting engaging social media contents across different platforms to boost brand awareness and keep our followers hooked.• Collaborating with team members to implement A2Z Accountants marketing and social media strategy for business growth and development.• Supporting the implementation of marketing and communication plans: creating and publishing brand-specific content in most social media platforms.• Assisting in coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints• Analysing organic and paid socials: impressions, clicks, conversions, engagement, reach and ROI• Working with team members in advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels• Editing and updating promotional material and publications (brochures, videos, social media posts, etc.)• Supporting the management in the planning and execution of marketing campaign shoots.

Hobart, Tasmania, Australia

• Researched and analyzing market trends, competitor offerings, demographics, and other information that affects marketing strategies• Leaded A2Z Accountants marketing planning, budget, and activities, (with approvals), and created promotional strategies to support positioning. • Assisted the marketing manager in overseeing the operations of the department.• Researched, designing, implementing, and tracking advertising and public relations. • Organized marketing campaigns using brand preferred methods, with managers approval • Managed day-to-day relationship with approved creative agencies. • Identified appropriate marketing channels and target customers for campaigns.• Planned advertising and promotional campaigns for products or services on multiple media channels٫ including social media٫ print٫ and otherwise.• Prepared marketing material content for publishing and ensure proper distribution.

Glenorchy, Tasmania, Australia

• Identified market opportunities and worked on the developing, organizing, coordinating, and implementing of marketing plans • Developed, planned, and executed high of level marketing programs, policies, and strategies across various channels, for business growth.• Developed and coordinating production of advertising campaigns for Instant Destination, including copywriting, content creation, media scripting, press release, artwork, and film and television production within the company’s budget.• Advised all elements of marketing such as, advertising, pricing, selling, sales promotion, etc., • Conducted market research to identify market opportunities in Australia for new and existing services of Instant Destination Pty Ltd.• Produced and executed digital marketing plans, SEO, social media marketing (Facebook, YouTube, etc.) to increase Instant Destination website traffic.• Researched potential demand and market features for Instant Destination new services and collecting and analyzing data and other statistical information for a better market positioning • Analyzed data regarding consumer patterns and preferences for holidays and flights booking• Liaised and coordinated travel relationship programs with external travel agencies, suppliers, and stakeholders.• Interpreted and predicted current and future consumer trends regarding tourism industry in Australia

Australia

• Increased brand awareness up to 29% through event marketing, demonstrations, sales, and brand promotion.• Contracted to act as products demonstrator/merchandiser for Woolworths and Coles supermarket which boosted the product awareness and sales up to 13%.• Communicating product value, quality, and style to educate and entice potential customers.• Providing customer service using extensive knowledge of products• Planning and organizing sampling events by working together with retail store managers and leaders.• Analyzing consumer usage patterns to identify trends and target key demographics.

Tasmania, Australia

• Supported CEO in establishing marketing strategies, objectives, and executing social media campaigns, as well as communication programs, which contributed to a 19% increase in website traffic and repeat buying from 18% to 35%.• Increased special projects and productivity for both prospective and existing customers that increased profitability by 28%.• Coordinated marketing activity of projects in a digital capacity, reviewed and updated online content of existing projects• Conducted project research and competitor analysis, including regular review of market conditions and measurement of lead volumes and conversions• Conducted a marketing plan that increased Oceana B&B business productivity up to 7%

Master'S Degree, Marketing Management (Advanced), Distinction

Mba, Human Resources, Distinction

Bachelor Of Business Administration [B.B.A], International Business, 1St Class Honours