Robert (Bob) Buchko Email & Phone Number

Chapel Hill, NC, US

Raleigh-Durham, North Carolina Area

Lead team with mission to grow our business across all divisions, further establish NRTC as a thought leader in our industry, and equip team members to recognize Member needs and effectively convey how our solutions help providers bring high-quality broadband service and reliable, cost-effective energy to rural America.

Raleigh, North Carolina

Lead team with mission to grow our business and enable our Affiliates to succeed by developing innovative solutions, creating opportunities for rural providers to grow, adding value for existing Affiliates, and equipping team members to effectively convey the benefits of our solutions. (Note that NeoNova became NRTC Managed Services division as of January.

Raleigh-Durham, North Carolina Area

• Create and execute strategic marketing plan for organization
• Drive public relations, brand awareness and thought leadership in industry through a variety of methods including webinars, email marketing, speaking engagements, surveys, white papers, blogs, press releases and social.
• Capture and analyze key performance indicators to drive continual improvement
• Successfully plan and launch new products and services in marketplace
• Plan and deliver successful user group conferences within budget, including marketing, accommodations, meals, extracurricular activities, guest presenters, and agenda/content
• Plan sponsorships and tradeshow activities to maximize ROI and support key industry organizations

Raleigh-Durham, North Carolina Area

• Drove process improvements to end-to-end customer experience via business intelligence, working with all departments to capture data and analyze it
• Architected scalable automated & live training programs for end-users and channel partners
• Created and improved standalone marketing and sales kits & processes for channel partners
• Created and drove marketing campaigns for NeoNova and its partners
• Directed marketing video production
• Obtained Google Certified Trainer status (one of only ~300 in the US at the time)

Durham, NC

• Built and maintained high-profile client relationships (Cisco, Duke Energy, Fort Bragg ACAP, Cape Fear Valley Health, and others) to ensure satisfaction by training users, gathering requirements, and addressing concerns
• Trained clients and end-users both in-person and via distance education
• Managed requirements process in an Agile environment, including gathering requirements, planning feature "roadmap", discussing technical capabilities with development team, writing use cases ("stories") and.
• Wrote and designed promotional / marketing materials for major clients and partners

• Planned, designed, and wrote end-user help system
• Initiated iterative usability testing to improve customer experience
• Created test plan, developed test suite, and wrote all test cases
• Ensured test cases covered requirements and limited overlap through traceability matrix
• Managed six-person testing team, balancing workloads and ensuring timely test case completion
• Decreased defect rate by over 50% release-to-release

• Taught upperclassman-level technical and business communication courses
• Conducted distance education courses using various online media and communication methods

• Wrote user guides and technical manuals for pharmacy automation systems
• Researched technical information by interviewing engineers and observing/performing procedures
• Photographed parts and processes and edited images for a variety of documentation purposes
• Manipulated engineering drawings to illustrate complex processes and parts placement
• Created documentation and computer-based training for field service engineers
• Edited technical documents for accuracy, style and effectiveness

This was the same position that I held at IBM, but it transitioned to Lenovo when they acquired IBM's PC Division.

• Initiated and conducted iterative user testing on new and existing website designs
• Coordinated website quality efforts, including peer reviews and content redesigns
• Assessed and enhanced the writing skills of over 50 technical authors worldwide
• Led projects to improve customer satisfaction with key areas of the PC Support website
• Created and maintained department intranet site
• Worked with subject-matter experts to create and edit online support documents

• (Note, company was acquired by ValueClick in 2002, which eventually rebranded as Conversant Media.)
• Wrote and designed technical, marketing and end-user documents, both online and print
• Developed and maintained style guide to create unified look and feel for all technical documents
• Created a curriculum and course materials for teaching Be Free concepts and software to clients

Doctor Of Philosophy - Phd, Rhetoric, Writing, And Professional Communication

Master Of Arts - Ma, Professional Writing

Bachelor Of Science - Bs, Technical Writing