- Conducted in-depth market research to identify industry trends, customer needs, and competitive landscape. Analyzed customer data and feedback to refine marketing strategies and improve product positioning.- Managed the company’s online presence through SEO, SEM, PPC, and social media marketing. Optimized the company’s website for conversions and ensured alignment with the latest SEO best practices. Planned, created concepts, executed, and analyzed the effectiveness of marketing… Show more - Conducted in-depth market research to identify industry trends, customer needs, and competitive landscape. Analyzed customer data and feedback to refine marketing strategies and improve product positioning.- Managed the company’s online presence through SEO, SEM, PPC, and social media marketing. Optimized the company’s website for conversions and ensured alignment with the latest SEO best practices. Planned, created concepts, executed, and analyzed the effectiveness of marketing campaigns.- Scaled advertising campaigns and explored keyword research and match type. Created digital ads using Google Ads, enhancing visibility and engagement.- Employed Search Console for technical SEO, Google Trends for timely keyword planning, Google Analytics 4 for SEO performance tracking, and Ahrefs for comprehensive SEO analysis.- Developed product messaging and positioning that differentiated the SaaS product in the market. Created sales enablement materials such as product demos, brochures, and pitch decks to support the sales team.- Built and maintained relationships with industry influencers, journalists, and analysts to gain media coverage. Wrote and distributed press releases to announce new features, partnerships, and company milestones.- Collaborated with the sales team to develop effective strategies for converting leads into customers. Provided sales teams with insights, data, and marketing collateral to aid in their efforts. Worked on marketing materials such as sales presentations, landing pages, and creatives together with the creative team.- Monitored and analyzed the performance of marketing initiatives using KPIs and analytics tools. Prepared regular reports to assess the effectiveness of campaigns and made data-driven recommendations for improvement.- Produced a variety of content including sales documentation, product videos, website copy, and blog posts to support marketing initiatives and enhance the company's online presence. Show less

Creation of a social media strategy and plan: developed and implemented a comprehensive social media content strategy aligned with overall brand objectives. Researching of content, trending hashtags and supporting images/videos/animations that will interest and engage followers. Created compelling and engaging content, including graphics, videos, and written posts. Management of social media accounts on a monthly basis (Facebook, Instagram, YouTube, TikTok).

Some of the tasks I was required to do included the development of a posting calendar and schedule, creation and designing of posts and stories, sourcing and designing of imagery, videos and gifs, copywriting of blog posts and captions, uploading of posts, blogs and stories and the management of all social media accounts.