Left Sutherlandgold to take a career pause, travel with my husband, and start our family. COVID curtailed some of our plans, but the bright side was the birth of my first child. I've been lucky to spend every day of his first years with him.

Led account teams for leading tech branding and communications agency. Responsible for brand storytelling, communications strategy, PR launches, and ongoing digital and comms campaigns for B2C and B2B startups. Member of the agency management team, with responsibilities for teams in both San Francisco and New York. Select clients work: - Led the team that branded, launched, and continued to run brand communications for Brex, the most talked-about and successful fintech launch of 2018. - Built "Live Life Well" campaign for Doctor On Demand, a hot telemedicine startup. Targeted an underserved population (post-partum mothers) and introducing a new product (mental health treatments), we created content across earned, owned, and paid that resulted in national television exposure and was recognized as a finalist for the PR Week Awards in 2018. - Utilizing Furbo’s (a dog treat-tossing toy) proprietary data on dog behavior, we were able to create data campaigns that showed how different dogs behave when their humans aren’t around, leading to Furbo moving into the top of their category on Amazon, a position they continue to hold. Finalist for PR Week Awards 2019.

Built and led the marketing organization at fast growing startup, taking Automatic through the most significant new product launches in its history, and the expansion of the business from pure play consumer into a hybrid B2B/B2C organization. - Repositioned Automatic from a tool for car+computer geeks into an essential product for automotive safety and security resulting in increasing consumer sales growth 40% YOY over baseline. - Launched Automatic Pro, the first connected car device with its own 3G connection, to massive acclaim in terms of thought leaders (rave reviews in dozens of outlets) and customers (smashed single day sales records by 10x). - Responsible for Automatic’s retail placement, successfully landing and managing multi-million dollar deals with Amazon, Target, and Best Buy, among others.

Started US office for Sydney-based local business scheduling suite, reporting directly to the CEO. Responsible for campaigns that added over $100MM / year in new local business revenue. Lead redesign of website in concert with re-branding that improved the new customer conversion rate and the 
existing customer retention rate. Created and supervised a content strategy that saw a 3000% engagement increase with Genbook’s blog and social media platforms.

Crafted and executed partnership, event, advertising, and press initiatives that brought over 500,000 patients 
into the Ringadoc network in six months.Lead rebranding of organization from a consumer facing telemedicine app to a physician-focused service that 
allowed doctors to better manage their patient relationships. Built client management team from scratch responsible for on-boarding and customer satisfaction, leading to a 
better conversion, double-digit increases in retention, and significant improvement in Net Promoter Score.

I built the product marketing function at Kiva, which beforehand had relied on earned media exclusively. Conceived and executed marketing initiatives that set successive records at Kiva, including a free trial campaign 
that acquired 10,000 new customers over two days (25x normal). Developed an email strategy that created an entirely new revenue source for Kiva at nearly zero cost. Through 
email optimization, Kiva now successfully upsells users on a recurring basis, driving nearly $10mm in 2011. Together with PR, conceived and took to market a co-promotion with Groupon and Oprah that was so successful 
it crashed Groupon’s servers, but which resulted in >20,000 new customers over a 3 day period. Managed agency relationships, working on OOH and viral video projects launching in early 2012. Responsible 
for $2mm advertising budget. Worked with product to plan and execute strategy to increase user invitation via social media, creating one of 
the largest & most qualified new customer channels, growing at almost 10% per month.Helped lead cross-team effort to revamp look and feel of Kiva’s entire website, increasing new user conversion 
and giving the site its first significant update since 2007.

Booting up the marketing for Boot Camp. Helped a great organization pull off a great event.

Launched a super cool prediction markets firm.

Ran marketing for a B2B startup making live easier for professional service folks, pre & post acquisition.