Actively working with existing and new CPG companies by coordinating the sales efforts of entering channels they are not currently doing business with. Our objective is to grow top line sales, increase bottom line profits while pulling a team forward using consultative selling, sharing of information and building solid communication. This allows the sales team to move in unison within their company with a single approach based on their channel segment. Specializing in organizational management… Show more Actively working with existing and new CPG companies by coordinating the sales efforts of entering channels they are not currently doing business with. Our objective is to grow top line sales, increase bottom line profits while pulling a team forward using consultative selling, sharing of information and building solid communication. This allows the sales team to move in unison within their company with a single approach based on their channel segment. Specializing in organizational management and sales growth. Show less

Promika is an entrepreneurial startup company, manufacturing and selling companion animal health products.• Capitalized on my corporate knowledge and experiences from years in the industry, implementing processes to compete with major companies to gain share of shelf with Promika’s unknown brands.• Utilized relationships to gain new distribution in Food, Mass, Military, Farm & Ranch, Pet Specialty, and Home/Hardware accounts.- Placed Account distributors or manufacture reps where… Show more Promika is an entrepreneurial startup company, manufacturing and selling companion animal health products.• Capitalized on my corporate knowledge and experiences from years in the industry, implementing processes to compete with major companies to gain share of shelf with Promika’s unknown brands.• Utilized relationships to gain new distribution in Food, Mass, Military, Farm & Ranch, Pet Specialty, and Home/Hardware accounts.- Placed Account distributors or manufacture reps where needed.- Learned Veterinarian channel and Distributors for opportunities to grow distribution.- New accounts: Veterinarian Centers of America (VCA), VetSource and The Veterinary Cooperative (TVC).• Formalized a sales presentation format, then customized to fit the needs of individual accounts.- Communicated in a simple, understandable language, how each Pesticide’s Active Ingredient (AI) and other inert chemicals were effective and safe.- Integrated features and benefits, promotional plan, weather trends and industry data.• Implemented syndicated data (IRI), Key Performance Indicators (KPI), adjusted account priority ranking, pricing and regional marketing funds (RMF).- Managed account specific online portals and Point of Sales data.- Inspired and managed network of account distributors and manufacture reps.- Created agreements, set goals, monitored success and increased focus based on needs.• Coached Finance, Operations and Marketing teams to help them understand sales focus for each account across all channels of distribution, helping them understand all business aspects from the account’s point of view. Being the Voice of the Account (VOA) internally. - Aligned with each internal team to enhance and monitor:- P&L statements, Treasury, Commissions, Daily Sales reports and AR/AP.- Label language, design, displays, product size, Plan-O-Grams and SKU assortment.• Developed a monthly forecast template with rolling 12 months and standardized inner / case spec requirements. Show less

Perrigo Animal Health / Sergeant's Pet Care Products• Cultivated team to be focused on key accounts, exceed overall company strategies, budget goals and continue to build relationships to grow our share of shelf within FDMM, Club and Value channels.• F-14 YTD 1/27/14 grew sales over $1.9MM or 9%+ YTD.- Navigated Walgreen's puppy pad program to a Direct Import (DI) model.- Added a new 100 count Puppy Pad to the existing 30 & 50 count, with projected increased sales exceeding… Show more Perrigo Animal Health / Sergeant's Pet Care Products• Cultivated team to be focused on key accounts, exceed overall company strategies, budget goals and continue to build relationships to grow our share of shelf within FDMM, Club and Value channels.• F-14 YTD 1/27/14 grew sales over $1.9MM or 9%+ YTD.- Navigated Walgreen's puppy pad program to a Direct Import (DI) model.- Added a new 100 count Puppy Pad to the existing 30 & 50 count, with projected increased sales exceeding $10MM.- Transitioned PetArmor and PetArmor Plus to all Division 10 customers.- Oversaw adding Kroger Corporate Brand Squeeze On – 5 SKU’s, while positioning Puppy Pads and Health & Well Being (HBW) SKU’S for the future.- Implemented strategies to fill opportunity GAPs using the 400 plus SKU’s with Sergeant’s, PetArmor and Store Brand.- Executed internally, Perrigo’s OTC and Sergeant’s sales teams to coordinate efforts to grow share of shelf for Division 10 Accounts.• F-13 grew sales $5.9MM or 24%.- Increased sales over 100% in HEB to $1.3MM+.- Gained share of shelf by replacing competitive SKU’s.- Transitioned Giant Eagle from Direct to a Distributor serviced model.- Added Store Brand to portfolio of responsibilities.- Coordinated first to market with Meijer Own Brand Flea & Tick Squeeze On and Dog Treats. Show less

• Leveraged relationships and knowledge to position Sergeant’s as the Category Manager/Advisor with key accounts such as Meijer, HEB, Giant Eagle and Military.• Positioned the strengths in Flea & Tick, HWB and Consumables to grow share of shelf for 2013.

• Y-T-D Sales increase 57% May 2012.-Projected yearend sales increase 100%+ and Exceeding Plan 35%+.• New distribution in AAFES, DeCA, Albertson’s, Farm & Ranch i.e. TSC, Mid-States (Corporately & Individual), Mills Fleet Farm, ACE, True Value and gained new or expanded distribution in Kroger, Fred Meyer, CVS, Target and HEB.• Directed new sales team from existing brand talent selling 600 plus SKU’s within Central Pet’s multiple brands.-Created sales model used currently with… Show more • Y-T-D Sales increase 57% May 2012.-Projected yearend sales increase 100%+ and Exceeding Plan 35%+.• New distribution in AAFES, DeCA, Albertson’s, Farm & Ranch i.e. TSC, Mid-States (Corporately & Individual), Mills Fleet Farm, ACE, True Value and gained new or expanded distribution in Kroger, Fred Meyer, CVS, Target and HEB.• Directed new sales team from existing brand talent selling 600 plus SKU’s within Central Pet’s multiple brands.-Created sales model used currently with today. The old sales model were silo, where each brand used their sales team selling only their brand.-Consolidated sales territories into geographic territories to realize better efficiency and reduce T&E expenses.-Reduced payroll expenses by 40% by realigning and streamlining under one umbrella all selling responsibilities for each account.-Transformed so accounts viewed as one company and not separate brands.-Worked with each brand team to align their needs with accounts needs.-Consolidated sales territories into geographic territories to realize better efficiency and reduce T&E expenses.-Reduced payroll expenses by 40% by realigning and streamlining under one umbrella all selling responsibilities for each account.-Delivered $600K+ savings in travel expense- first year.- Reduced number of people calling on the same Account from 6 to 1.- Achieved sales increases every year from 10% to 25%.• Developed an integrated informational database model so teams were able to be consistent when presenting data across multiple channels of distribution.• Developed processes to improve consistency across multi-functional brands for clarity which improved communications between Sales & Marketing.•Oversaw strategy, product and plan development with the Marketing teams for six brands to introduce an extensive pet section concept into Lowe’s Home Improvement, results of 1000+ Stores generating over $10MM+ sales.•Designed and implemented a single Broker/Rep agreement inclusive of all pet brands. Show less

Was handpicked and transferred to Corporate to coordinate sales and product offerings for all of the Central Pet brands, i.e. Zodiac, Kaytee pet & wild bird, Four Paws/Pet Select, TFH/Nylabone and All Glass Aquarium for the FDMM channels. Worked with each brand’s Sales team to coordinate key account POG sets, account relationships and use my network to facilitate meetings between our brands and the customers.

National Sales Manager - Pet Division - December 2000 to August 2002National Sales Manager - Mass & Grocery - April 1999 to November 2000Was recruited to bring my knowledge of the pet industry and reputation in the retail market, to introduce and gain placement of a non-existent brand into the FDM channels. - Gained distribution in key accounts including Kroger, Walmart, Publix, Ahold and Albertson’s. - Recruited sales team which met or exceeding budget year over year, growing… Show more National Sales Manager - Pet Division - December 2000 to August 2002National Sales Manager - Mass & Grocery - April 1999 to November 2000Was recruited to bring my knowledge of the pet industry and reputation in the retail market, to introduce and gain placement of a non-existent brand into the FDM channels. - Gained distribution in key accounts including Kroger, Walmart, Publix, Ahold and Albertson’s. - Recruited sales team which met or exceeding budget year over year, growing sales from $0 to $7M+. Show less