Bud Hanson

Bud Hanson Email and Phone Number

Teacher, brand builder, and story teller making the complex awesomely simple. @ Freshpet
secaucus, new jersey, united states
Bud Hanson's Location
Ormond Beach, Florida, United States, United States
Bud Hanson's Contact Details

Bud Hanson personal email

n/a
About Bud Hanson

After 25+ years doing this, I’ve become really good at a few things and pretty good at many more. And I don't just stop at being proficient, but love to share that knowledge and experiences with others through teaching and coaching. From marketing things to managing people and processes, I strive to make the complex awesomely simple and just tell a good story.

Bud Hanson's Current Company Details
Freshpet

Freshpet

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Teacher, brand builder, and story teller making the complex awesomely simple.
secaucus, new jersey, united states
Website:
freshpet.com
Employees:
207
Bud Hanson Work Experience Details
  • Freshpet
    Marketing Consultant
    Freshpet Nov 2023 - Present
    Helping veterinarians talk about nutrition with their clients. It's not just dog food, it's food food.
  • Stetson University
    Associate Professor Of Practice
    Stetson University Aug 2017 - Present
    Deland, Florida, United States
    Successfully leading courses in marketing and brand strategy within the MBA Program. My experiential approach tasks students to function as an agency in assisting real businesses in developing a marketing plan.
  • Stetson University
    Executive Director, Professional And Corporate Education (Pace)
    Stetson University Aug 2019 - Jul 2023
    Deland, Florida, United States
    What was once good enough to land you a job is often not good enough to keep you there - or at least proficient at it. As Director of Stetson University's Professional and Corporate Eduction program, we strive to provide working adults with the opportunity to stay sharp and relevant in their chosen career path with non-credit courses and workshops that provide valuable training opportunities in a wide variety of disciplines.
  • Tribe Branding
    Founder And Chief Focus Officer
    Tribe Branding Mar 2017 - Jul 2019
    Ormond Beach, Fl
    Tribe Branding is a group of creatives that believe like-minded consumers coalesce around brands they believe in and form communities or tribes based on similar passions, interests and values. There's a lot of really smart people out there and we are fortunate to know a few of them. We're a consulting GROUP. A group of agency partners and brilliant freelance talent on call. I like to think we make the complex awesomely simple.
  • Tribe Branding
    Founder And Chief Focus Officer
    Tribe Branding Mar 2017 - Jul 2019
    Ormond Beach, Florida
    Marketing doesn’t always have to be so complex or expensive. Sometimes all you need is a good story, one big idea, or a different way of thinking about your brand or your consumers. Tribe Branding is a group of creative strategists that rally around a project and make the complex awesomely simple. In short, we help tell your story and form relationships with those that listen to it.No we don’t make things. We don’t make brochures, websites, banners, or packaging. But what we do provide is a plan and strategic direction so that those marketing pieces work harder and align with your brand strategy. If you’re going somewhere you’ve never been, what would you rather have - a map or a faster car?
  • Costa Sunglasses
    Group Director, Fishing Communities
    Costa Sunglasses Oct 2015 - Mar 2017
    Daytona Beach, Florida Area
    Costa has built an awesome brand over the last 33 years by being an authentic member of the angling communities it serves. Not just taking - but giving. Not just going through the motions, but actually rolling up our sleeves and making the communities we serve a better place. Not just giving logos, glasses and a check to the leaders of the community, but actually getting out there and fishing with them and supporting the events and causes they’re passionate about.The communities are built around the unique make-up of inshore, offshore, bass, fly and youth angling groups. Leading a team of five managers, my current role aims to strategically guide their efforts to drive loyalty for the Costa brand and build awareness and preference for the clearest sunglasses on the planet.
  • Costa Sunglasses
    Manager Of Partnerships And Sponsor Marketing
    Costa Sunglasses 2010 - 2015
    Daytona Beach, Florida Area
    As a consultant, managed Costa Sunglasses complete portfolio of partnerships, sponsorships, and licensing arrangements Negotiated multiple deals with brands and partners where both parties benefited through increasing awareness, social engagement, database capture, and sales. Developed fully integrated marketing campaigns with key partners such as OCEARCH shark tagging effort, Coastal Conservation Association, Kenny Chesney, NASCAR, Mountain Khaki and numerous other outdoor brands.
  • Fish-On Marketing
    Owner
    Fish-On Marketing 2004 - 2014
    Ormond Beach, Fl
    A consulting agency providing leadership and guidance in the exploration and execution of more nontraditional experiential marketing efforts. Put plainly, building brands and businesses through great stories and memorable experiences.
  • Nestle Purina
    Branded Marketing
    Nestle Purina 1990 - 2004
    In the world of pet food, your products are never purchased by the end user. That marketing premise forces brands in the category to create demand through the “pet-owning experience”. Bud Hanson did just that for over 15 years at Nestlé Purina. In 1999, after having worked on over ten of their top brands Bud created a group solely dedicated to experiential marketing efforts at Purina. Leading such projects as the Incredible Dog Challenge, The Cat Chow Way of Life Experience, and the National Dog Show on NBC, Bud has passionately built brands through the strategic and tactical use of experiential marketing practices.

Bud Hanson Skills

Marketing Marketing Strategy Strategy Leadership Integrated Marketing Marketing Communications Relationship Marketing Brand Development Direct Marketing Social Media Marketing Online Advertising Online Marketing Brand Management Digital Strategy Digital Marketing Advertising Marketing Management Shopper Marketing Strategic Planning Sales Public Relations Email Marketing Business Development Event Management Customer Insight Market Planning Marketing Research Social Media Management Strategic Partnerships

Bud Hanson Education Details

Frequently Asked Questions about Bud Hanson

What company does Bud Hanson work for?

Bud Hanson works for Freshpet

What is Bud Hanson's role at the current company?

Bud Hanson's current role is Teacher, brand builder, and story teller making the complex awesomely simple..

What is Bud Hanson's email address?

Bud Hanson's email address is bh****@****mar.com

What schools did Bud Hanson attend?

Bud Hanson attended Southern Illinois University Edwardsville, University Of South Florida.

What are some of Bud Hanson's interests?

Bud Hanson has interest in Environment.

What skills is Bud Hanson known for?

Bud Hanson has skills like Marketing, Marketing Strategy, Strategy, Leadership, Integrated Marketing, Marketing Communications, Relationship Marketing, Brand Development, Direct Marketing, Social Media Marketing, Online Advertising, Online Marketing.

Who are Bud Hanson's colleagues?

Bud Hanson's colleagues are Jillian Cruz, Vivian Forero, Richard Borst, Luis R., Sumit Roy, Neha Singh, James Benetzky.

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