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With over 30 years leading sales and marketing activities for the world’s most successful nuclear radiation measurement company, I am seeking to share my expertise and talents with other companies. I am a seasoned sales and marketing executive with extensive experience in strategic planning, marketing and sales management. Over the years, I have taken leading roles in merger integration, sales channel development, marketing communications and international business. I have developed organization designs, product development roadmaps and have led multi-disciplinary project and development teams.My career-long focus has been on building value for the firm by delivering value for the client. My approach brings together strong voice-of-customer (VOC) input, rigorous market opportunity analysis and creative product / service development. This has repeatedly driven enhanced revenue, market share, and company margins.I am able to quickly assimilate new technologies, industries and applications. My industry/market experience includes a wide range of electronic instrument applications- sensors, signal processing modules and complete turnkey systems. I have been engaged in nuclear and scientific instruments business as well as process control systems for manufacturing and process industries.I am now looking forward to the opportunity to take my experience and work with companies that seek to transition to their next level of performance.
Sielaff Strategy Associates
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Marketing And Strategy ConsultantSielaff Strategy Associates Nov 2016 - PresentConnecticutSeeking consulting relationships that leverage extensive background in marketing, strategic planning, product management, sales, organization and/or merger integration.
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Vice President Business StrategyCanberra Industries Jan 2013 - Oct 2016Meriden, Connecticut• Developed company position to support divestiture from parent company (AREVA Group) including market share analysis by product application, geography and industry segmentation.• Developed branding integration plan for the combined company and defined integrated communications strategy, built integrated MarCom organization. -
Vice President Global Marketing,Canberra Industries Jan 2009 - Jan 2013Meriden, Ct• Developed company’s first-ever centralized marketing/ product management organization from 4 previous business lines. Identified synergies, eliminated silos and integrated solutions into business plans.• Led company response (including rapid product development) to the Fukushima nuclear accident in Japan (2011) – added $100M incremental sales over 2 years. • Multiple new product launches in various applications totaling $15M p.a. sales..
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Vice President Sales And MarketingCanberra Industries Jan 2007 - Jan 2009Meriden, Ct• Managed world-wide sales teams – over 50 people in 10 countries plus over 30 distributors. Order volumes of 175M€ / expense budget of 14M€.• Consistent growth of over 10% per year in relatively flat markets• Instituted process channel and management changes in key countries (China, Korea) to improve presence and business visibility.
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Product Line Director - Health Physics / Environmental MonitoringCanberra Industries Jan 2002 - Dec 2006Meriden, Ct• P&L responsibility for newly formed profit center ($55M Revenue) integrating product lines from four companies combined by merger. Reporting to CEO. • Full control of product development, marketing and promotion. Supervise product management staff (direct) as well as sales and product development staff (matrix).• Developed new line of whole body contamination monitors raising category sales from $10M to $18M in 2 years• Developed post 9/11 Homeland Security business. Identified product requirements and drove rapid development. Sales grew from $0 to $8 million in two years.• Developed new hand-held radiation identification product. Increased sales in the category from $200K to $5 million in two years.
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Director Of Marketing - Instruments Products And SystemsCanberra Industries Jan 1993 - Jan 2002Meriden, Ct• Overall responsibility for product lines that contributed $30 million in revenues. Directed activities of product management staff, defined product development strategies, product launch activities and MarCom. Marketing budget of $1.5 million.• Managed brand re-positioning project following the acquisition of the company by AREVA. Consolidated brand identities from five companies under a single brand. • Key member of management team that executed four acquisitions in 5 years. Also led post-merger product and organizational rationalizations.
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Marketing Manager - Instruments DivisionCanberra Industries Jan 1989 - Jan 1993Meriden, Ct• Directed support group responsible for technical sales support. Ensured on-time, top-quality selling proposals. Provided field technical sales support.• Set pricing strategies, approved discounts and negotiated terms.
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Manager Sales And Marketing SupportCanberra Industries Jan 1987 - Jan 1988Meriden, CtDirected group responsible for quotations and proposals
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Product Manager - Measurement And ControlCanberra Industries Aug 1983 - Jan 1987Meriden, Ct• Product planning, specification and MarCom for an industrial SCADA system marketed to automotive, chemical, food processing and pharmaceutical industries. • Ensured compliance with customer requirements and regulatory needs
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Project ManagerBristol Babcock Jan 1980 - Dec 1982Waterbury, CtLarge scale process control projects -
Systems EngineerBristol Babcock Jan 1978 - Jan 1980Waterbury, CtIndustrial process control systems
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Systems EngineerComputer Science Corporation Jul 1976 - Dec 1977Falls Church, VaControl systems
Bud Sielaff Skills
Bud Sielaff Education Details
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Marketing, Finance -
Electrical And Electronics Engineering
Frequently Asked Questions about Bud Sielaff
What company does Bud Sielaff work for?
Bud Sielaff works for Sielaff Strategy Associates
What is Bud Sielaff's role at the current company?
Bud Sielaff's current role is Marketing and Strategy Consultant.
What is Bud Sielaff's email address?
Bud Sielaff's email address is bs****@****rra.com
What is Bud Sielaff's direct phone number?
Bud Sielaff's direct phone number is (203)-238*****
What schools did Bud Sielaff attend?
Bud Sielaff attended Rensselaer At Work, Virginia Polytechnic Institute And State University.
What are some of Bud Sielaff's interests?
Bud Sielaff has interest in Golf, Cycling, Avid Reader (Non Fiction), Exercise.
What skills is Bud Sielaff known for?
Bud Sielaff has skills like Product Development, Product Management, Cross Functional Team Leadership, Business Development, Business Strategy, Manufacturing, New Business Development, International Sales, International Business, Strategic Planning, Competitive Analysis, Marketing Strategy.
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