Marketing And Strategy Consultant
CurrentSeeking consulting relationships that leverage extensive background in marketing, strategic planning, product management, sales, organization and/or merger integration.
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@canberra.com
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1 phone found area 203
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LinkedIn matched
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Bud Sielaff is listed as Marketing and Strategy Consultant at Sielaff Strategy Associates, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at canberra.com, phone signal with area code 203, and a matched LinkedIn profile for Bud Sielaff.
Bud Sielaff previously worked as Vice President Business Strategy at Canberra Industries and Vice President Global Marketing, at Canberra Industries. Bud Sielaff holds Mba, Marketing, Finance from Rensselaer At Work.
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With over 30 years leading sales and marketing activities for the world’s most successful nuclear radiation measurement company, I am seeking to share my expertise and talents with other companies. I am a seasoned sales and marketing executive with extensive experience in strategic planning, marketing and sales management. Over the years, I have taken leading roles in merger integration, sales channel development, marketing communications and international business. I have developed organization designs, product development roadmaps and have led multi-disciplinary project and development teams.My career-long focus has been on building value for the firm by delivering value for the client. My approach brings together strong voice-of-customer (VOC) input, rigorous market opportunity analysis and creative product / service development. This has repeatedly driven enhanced revenue, market share, and company margins.I am able to quickly assimilate new technologies, industries and applications. My industry/market experience includes a wide range of electronic instrument applications- sensors, signal processing modules and complete turnkey systems. I have been engaged in nuclear and scientific instruments business as well as process control systems for manufacturing and process industries.I am now looking forward to the opportunity to take my experience and work with companies that seek to transition to their next level of performance.
Listed skills include Product Development, Product Management, Cross Functional Team Leadership, Business Development, and 17 others.
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Connecticut
Seeking consulting relationships that leverage extensive background in marketing, strategic planning, product management, sales, organization and/or merger integration.
Meriden, Connecticut
• Developed company position to support divestiture from parent company (AREVA Group) including market share analysis by product application, geography and industry segmentation.• Developed branding integration plan for the combined company and defined integrated communications strategy, built integrated MarCom organization.
Meriden, Ct
• Developed company’s first-ever centralized marketing/ product management organization from 4 previous business lines. Identified synergies, eliminated silos and integrated solutions into business plans.• Led company response (including rapid product development) to the Fukushima nuclear accident in Japan (2011) – added $100M incremental sales over 2 years. • Multiple new product launches in various applications totaling $15M p.a. sales..
Meriden, Ct
• Managed world-wide sales teams – over 50 people in 10 countries plus over 30 distributors. Order volumes of 175M€ / expense budget of 14M€.• Consistent growth of over 10% per year in relatively flat markets• Instituted process channel and management changes in key countries (China, Korea) to improve presence and business visibility.
Meriden, Ct
• P&L responsibility for newly formed profit center ($55M Revenue) integrating product lines from four companies combined by merger. Reporting to CEO. • Full control of product development, marketing and promotion. Supervise product management staff (direct) as well as sales and product development staff (matrix).• Developed new line of whole body contamination monitors raising category sales from $10M to $18M in 2 years• Developed post 9/11 Homeland Security business. Identified product requirements and drove rapid development. Sales grew from $0 to $8 million in two years.• Developed new hand-held radiation identification product. Increased sales in the category from $200K to $5 million in two years.
Meriden, Ct
• Overall responsibility for product lines that contributed $30 million in revenues. Directed activities of product management staff, defined product development strategies, product launch activities and MarCom. Marketing budget of $1.5 million.• Managed brand re-positioning project following the acquisition of the company by AREVA. Consolidated brand identities from five companies under a single brand. • Key member of management team that executed four acquisitions in 5 years. Also led post-merger product and organizational rationalizations.
Meriden, Ct
• Directed support group responsible for technical sales support. Ensured on-time, top-quality selling proposals. Provided field technical sales support.• Set pricing strategies, approved discounts and negotiated terms.
Meriden, Ct
Directed group responsible for quotations and proposals
Meriden, Ct
• Product planning, specification and MarCom for an industrial SCADA system marketed to automotive, chemical, food processing and pharmaceutical industries. • Ensured compliance with customer requirements and regulatory needs
Activities and Societies: Zeta Psi Social Fraternity
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Bud Sielaff works for Sielaff Strategy Associates.
Bud Sielaff is listed as Marketing and Strategy Consultant at Sielaff Strategy Associates.
AeroLeads has found 2 work email signals at @canberra.com for Bud Sielaff at Sielaff Strategy Associates.
AeroLeads has found 1 phone signal(s) with area code 203 for Bud Sielaff at Sielaff Strategy Associates.
Bud Sielaff is based in New York City Metropolitan Area, United States while working with Sielaff Strategy Associates.
Bud Sielaff has worked for Sielaff Strategy Associates, Canberra Industries, Bristol Babcock, and Computer Science Corporation.
You can use AeroLeads to view verified contact signals for Bud Sielaff at Sielaff Strategy Associates, including work email, phone, and LinkedIn data when available.
Bud Sielaff holds Mba, Marketing, Finance from Rensselaer At Work.
Bud Sielaff is listed with skills including Product Development, Product Management, Cross Functional Team Leadership, Business Development, Business Strategy, Manufacturing, New Business Development, and International Sales.
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