Buddy is an accomplished and results driven executive focused on improving the performance of B2B companies. He's proud of the results he's driven from some of the world’s most innovative companies, including JP Morgan Chase, YUM! Brands, Chick-fil-A, 21c Museum Hotels, Texas Roadhouse, Regions Bank, Humana, and many others, but he's most proud of the strong relationships he built throughout his journey!After almost 20 years of solving big challenges of design, distribution, manufacturing and supply chain, he set his sights on a major gap in the industry: a software platform capable of optimizing, streamlining and automating the workflows running through the operations of a business. From quote to cash to customer experience, these processes have predominantly run via grunt work combined with 30 year old technology (Microsoft Suite). After decades of watching companies invest in what they did, he knew it was time for companies to start investing in how they did it, so at the end of 2020, Vsimple was born.After securing seed-stage funding for Vsimple in 2021, plus additional growth funding in 2023, Buddy continues to invest in both the platform and the team needed to bring the future of work to the companies & people who desperately need it around the world. Come along for the journey!Email: buddy.bockweg@vsimple.comTwitter: @BBockweg