Budhaditya Mukherjee

Budhaditya Mukherjee Email and Phone Number

Chief Manager Marketing - International Market - Waterproofing and Home Improvement @ Asian Paints
Mumbai, MH, IN
Budhaditya Mukherjee's Location
Mumbai, Maharashtra, India, India
Budhaditya Mukherjee's Contact Details

Budhaditya Mukherjee work email

Budhaditya Mukherjee personal email

n/a
About Budhaditya Mukherjee

Conceptualizing and launching the business of Bath Accessories and Kitchen in the South Asian market of Sri Lanka, Bangladesh and NepalCarrying out market scanning and identifying the product USP and competition network, influencer engagement, product to segment mapping along with pricingDeciding on consumer narrative, Product USP and FAB, Influencer narrative and Network narrative to seed the product in the desired channelPlanning and implementation of Network placement, in Store visual merchandising, Demand Generation and activationFocusing on two different line of Business namely Bath and kitchen, ensure proper sourcing and logistics infrastructure are placed and making a verifiable P&L model with PBT positive outcome in 3 yearsPlanning and implementation of Digital and ATL initiatives Working out a detail engagement plan for Key influencing segment of Architect, Interior Designers, Site Engineers and Project ownersSpecialties: Business Management, Strategic directions & implementation, Team Building, Brand Building, Network strategy, Capacity Expansion, R&D Skill Building, ATL, Digital & BTL initiatives

Budhaditya Mukherjee's Current Company Details
Asian Paints

Asian Paints

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Chief Manager Marketing - International Market - Waterproofing and Home Improvement
Mumbai, MH, IN
Website:
asianpaints.com
Employees:
25086
Budhaditya Mukherjee Work Experience Details
  • Asian Paints
    Chief Manager Marketing - International Market - Waterproofing And Home Improvement
    Asian Paints
    Mumbai, Mh, In
  • Asian Paints Bangladesh Ltd.
    Country Director
    Asian Paints Bangladesh Ltd. Nov 2021 - Present
    Handling a team of 900+ On Role and Off Role employees and delivering a P&L topline of more than 600Crore BDT gross turnover. Engineering Operational efficiency to ensure company turn around in bottomline delivering sustainable profitability.Entering successfully into new segment of Waterproofing and construction chemicals and delivering value to consumers.Managing favorable material cost & gross contribution to ensure a healthy gross profitTight Opex control to achieve a healthy PBDITControl on Working capital, Inventory, Borrowing and Debtors to lead to a positive PBTEstablished supervised & structured painting services as a strong service brands to add to strategic thrust of the organization & also add to stakeholder business viability. Established Asian paints as THE most credible alternative & challenger Brand in Paint & coating landscape of Bangladesh
  • Asian Paints
    Chief Manager Marketing - International Market - Waterproofing & Home Improvement
    Asian Paints Oct 2020 - Nov 2021
    Mumbai, Maharashtra, In
    Driving the Business of Waterproofing and Constructional Chemical market in the region of MENA, South Asia and Indonesia. Developing System led solution, Product Sourcing strategy, Go-to-Market strategy for developed waterproofing system, Channel finalization for waterproofing segment, construction chemical segment, engagement plans for Applicators and Influencers Conceptualizing and launching the business of Bath Accessories and Modular Kitchen in the South Asian market of Sri Lanka, Bangladesh and NepalFor both the Business stream o Market scanning to identify competition USP, mapping of channel selling for specific product segment, analyzing and strategizing on influencer criticality and engagemento Finalizing on consumer narrative, determining Product USP and FAB, working on Influencer narrative and Network proposition to seed the product in the desired channelo Planning and implementation of Retailing, in Store visual merchandising and Demand Generationo Ensuring proper sourcing and creation of logistics infrastructure, overhead and ASP planning and thus making a verifiable P&L model with PBT positive outcome in short to medium termo Planning and implementation of Digital and ATL initiatives o Working out a detail engagement plan for Key influencing segment of Architect, Interior Designers, Site Engineers and Project owners
  • Asian Paints Lanka Pvt Ltd
    Country Manager
    Asian Paints Lanka Pvt Ltd Jul 2018 - Oct 2020
  • Asian Paints Lanka Ltd
    General Manager Cum Country Director
    Asian Paints Lanka Ltd Jul 2018 - Oct 2020
    Managing P&L responsibility of Asian Paints LankaGain Market share and ensure Business grows profitably. Turn Around the Business to ensure sustainable profit & ROCE is achieved & maintained on a long term basisHandling and Improving operational efficiency Responsible for 130+ Employee including Staff and Operators
  • Asian Paints (Nepal) Pvt Ltd
    Country Director And General Manager
    Asian Paints (Nepal) Pvt Ltd May 2010 - May 2018
    Mumbai, Maharashtra, In
    Country Director and General Manage is responsible for Asian Paints Nepal performance. Head of Operations, Sales, Marketing & Finance reports to the Country Manager. The Country Manager reports to Regional Vice President - Africa, Middle East & South Asia (Excl India) @ Mumbai. Country Manager's primary responsibility includes improving Market Share, improving ROCE & ensuring / enriching stakeholder's interest.
  • Asian Paints (Nepal) Pvt Ltd
    Head Of Sales
    Asian Paints (Nepal) Pvt Ltd Jan 2006 - Jun 2010
    Mumbai, Maharashtra, In
  • Asian Paints (Nepal) Pvt Ltd
    Unit Head - Home Solutions - Mumbai
    Asian Paints (Nepal) Pvt Ltd Apr 2003 - Dec 2005
    Mumbai, Maharashtra, In
  • Asian Paints (Nepal) Pvt Ltd
    Logistics Officer - Retailing
    Asian Paints (Nepal) Pvt Ltd Jun 2000 - Apr 2003
    Mumbai, Maharashtra, In
    Responsible for Installation, Maintenance & upkeep of all equipments installed in Retailing outlets. Also responsible for procerements, vendor management, distribution, branding initiatives, accounting, legal & insurance for these outlets

Budhaditya Mukherjee Skills

Management Business Strategy Brand Management Team Management Business Development Leadership Team Building Business Expansion Key Account Management P&l Management Strategic Planning Brand Development Competitive Analysis Factory Sales Operations Vendor Management Customer Engagement Personnel Management Sales Management Distributed Team Management Capacity Development Sales Marketing Management Marketing Strategy Hr Policies Product Development Crm Channel Partners Supply Chain Management Fmcg Corporate Governance New Business Development Business Planning Operations Management Retail Market Planning Brand Developement Key Account Development Market Analysis Channel Sales People Skills Operations Factory Expansion Hr Strategy Pricing Cross Functional Team Leadership Logistics P&l Responsibility Market Development

Budhaditya Mukherjee Education Details

  • National Institute Of Technology Calicut
    National Institute Of Technology Calicut
    Mechanical Engineering

Frequently Asked Questions about Budhaditya Mukherjee

What company does Budhaditya Mukherjee work for?

Budhaditya Mukherjee works for Asian Paints

What is Budhaditya Mukherjee's role at the current company?

Budhaditya Mukherjee's current role is Chief Manager Marketing - International Market - Waterproofing and Home Improvement.

What is Budhaditya Mukherjee's email address?

Budhaditya Mukherjee's email address is bu****@****o.co.in

What schools did Budhaditya Mukherjee attend?

Budhaditya Mukherjee attended National Institute Of Technology Calicut.

What skills is Budhaditya Mukherjee known for?

Budhaditya Mukherjee has skills like Management, Business Strategy, Brand Management, Team Management, Business Development, Leadership, Team Building, Business Expansion, Key Account Management, P&l Management, Strategic Planning, Brand Development.

Who are Budhaditya Mukherjee's colleagues?

Budhaditya Mukherjee's colleagues are Chandrashekhar Chandagade, Shailesh Singh, Rahul Talware, Sooraj S, Mohammed Waseemuddin, Robert Martinez, Babul Acharya.

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