As International Marketing Manager for Kitazato I am responsible for all marketing activities to support Dibimed’s distribution (sales and logistics) of Kitazato products in our designated areas, as well as to support the worldwide marketing of the Kitazato brand. My responsibilities include: - Development and implementation of B2B and B2C brand and marketing strategies - Create communication strategies to engage audiences across traditional and new media - Coordinate the launch of the new corporate website, - Development of promotional materials for the product portfolio and supporting the sales strategy - Coordinate congresses, workshops and meetings - Assist in implementation of product launches. - Coordinate a team of three to achieve the goals of the department - Manage suppliers and marketing agencies

Dibimed is the exclusive distributor of Kitazato products to more than 75 countries in Europe, Africa and Latin America, in addition to a wider portfolio of brands in the Spanish market including: Sunlight Medical, Oosafe, ExEm Foam Kit, Fertipro, and Synga. In addition to distribution of Kitazato products in our zones, we are also responsible for worldwide representation of the brand for marketing, training, regulatory controls and customer service. As International Marketing Manager for Dibimed I am responsible for brand definition of the organization and our brands as well as the strategy and operations of all marketing and communications activities to support them (in the appropriate geographies) including: websites, social media, content development, marketing databases, email marketing, print materials/merchandising, event participation.

Responsible for all aspects of marketing for Berklee College of Music´s campus in Valencia, Spain and recruitment marketing for it´s summer, study abroad, and master´s degree programs. Areas of responsibility included website, email, online, offline, promotional materials, merchandising and social media. Coordination of marketing actions with our main campus in Boston, MA.

Manage the marketing activities of a department of 19 to: 1) support the IE Business School, IE University and other graduate schools, 2) market the 50 different degree programs, 3) drive traffic to the 500+ info sessions, Through use of website, search engine marketing, emailings, on/offline advertising, other web-presence, audio and video content development.

Responsible for online advertising analysis, planning, negotiation and develpment. Working with various brand development issues, website redesign and develpment of marketing materials including brochures and direct mail.

Managed two technology projects from design to implementation. First project delt with development of interface to suvey hotel guests upon checkout using touch screen Tablet PCs with online results to give easy access to all worldwide business units. Second project delt with develpment of online system to report and analyse effectiveness of all marketing activites of all business units worldwide.

Strategic brand planning for cable channel.

Managed strategic brand planning process, marketing research and aided in creative development for technology and internet clients.

Managed small hotels marketing program for the Islands of the Bahamas account.

Organized and managed multiple qualitative and quantitative research projects. Developed methodologies, screeners and discussion guides to support research. Moderated focus groups, store intercepts, one-on-one, man-on-the-street and in-home interviews. Collaborated on new business pitch teams including: Reebok Outlets, Price Chopper. Worked on Agency accounts including: Raddison Hotels, Price Chopper, and Citizens Bank.

Developed screeners and discussion guides to support research. Moderated focus groups, one-on-one, and man-on-the-street. Collaborated on new business pitch teams including: Playskool, Apple, The Hartford and Century 21. Worked on Agency accounts including: McDonalds, BellAtlantic, FleetBank and Volkswagen.