Oversee the deployment and management of more than two dozen customer-facing marketing campaigns that generate millions in revenue; lead a team of campaign analysts and developers to monitor campaign performance, manage data flows, and ensure brand consistency across all campaigns. Collaborate closely with creative stakeholders to ensure iterative development and timely delivery of campaigns that align with creative strategy and business goals.Manage developer, campaign, and… Show more Oversee the deployment and management of more than two dozen customer-facing marketing campaigns that generate millions in revenue; lead a team of campaign analysts and developers to monitor campaign performance, manage data flows, and ensure brand consistency across all campaigns. Collaborate closely with creative stakeholders to ensure iterative development and timely delivery of campaigns that align with creative strategy and business goals.Manage developer, campaign, and product documentation; transition static documentation to docs-as-code repositories; developed a four-week onboarding and training series for new team members; encourage a culture of documentation and learning by leading training on best practices and tooling. Show less

Supports the globally dispersed Marketing Operations team by maintaining developer and campaign analyst documentation for customer-facing marketing campaigns that generate billions in revenue.Transitions existing static documentation to docs-as-code repos using Markdown, Git, and CI/CD tools. Identifies, contributes to, and tracks critical documentation projects that minimize knowledge gaps related to onboarding, campaigns, standard operating procedures, and common troubleshooting… Show more Supports the globally dispersed Marketing Operations team by maintaining developer and campaign analyst documentation for customer-facing marketing campaigns that generate billions in revenue.Transitions existing static documentation to docs-as-code repos using Markdown, Git, and CI/CD tools. Identifies, contributes to, and tracks critical documentation projects that minimize knowledge gaps related to onboarding, campaigns, standard operating procedures, and common troubleshooting issues. Encourages a culture of documentation and learning by leading regular training sessions on best practices, tooling, and Google’s Technical Writing One and Two. Show less

I work with creative teams–ranging in size from single-person producer/director to Top 50 marketing agencies–to create moving images that sell powerful ideas. I've collaborated on integrated marketing campaigns alongside agencies and in-house teams at Microsoft, Elevance Health, Cisco Systems, Deloitte, Coca-Cola, Samsung, Mercedes Benz, IHG, Economic Innovation Group, and many others. I manage all aspects of the business, from client acquisition, contracting and conceptualization, to vendor… Show more I work with creative teams–ranging in size from single-person producer/director to Top 50 marketing agencies–to create moving images that sell powerful ideas. I've collaborated on integrated marketing campaigns alongside agencies and in-house teams at Microsoft, Elevance Health, Cisco Systems, Deloitte, Coca-Cola, Samsung, Mercedes Benz, IHG, Economic Innovation Group, and many others. I manage all aspects of the business, from client acquisition, contracting and conceptualization, to vendor and crew management, creative direction, project delivery and follow-up.Testimonials"Bud is just an incredible human being. He treats every project with great care, effort and respect, no matter the requirements. If he takes it on, then he's 100% in until the end. I've seen him in environments where others would have buckled or cracked under the pressure, but he goes with the flow, no matter how turbulent, with such a natural ease. I admire that greatly about him. He's also a genuine friend who truly cares about other people. He understands professional boundaries when it comes to sensitive information. He's not one to boast or speak loudly about things that are not his to share. Beyond that, he cares enough to really listen and understand the job at hand. His creative reach allows him to comprehend at a high level what's going on, and how he fits into that picture, letting him execute to the highest standards. I haven't met one person who didn't love working with Bud Simpson." -Jen W. Show less

Designed and maintained location-specific curriculum for Stories Found, the world’s largest online documentary film training course. Developed a multi-module training course for emerging filmmakers in East Africa. Content including story-crafting, pre-production, cinematography, and editing. Used student feedback and analytics to design content that removes barriers and answers burning questions. Testimonials"A colossal amount of information was made available through the online… Show more Designed and maintained location-specific curriculum for Stories Found, the world’s largest online documentary film training course. Developed a multi-module training course for emerging filmmakers in East Africa. Content including story-crafting, pre-production, cinematography, and editing. Used student feedback and analytics to design content that removes barriers and answers burning questions. Testimonials"A colossal amount of information was made available through the online course and was further enforced during the workshop. The instructors were very experienced, friendly, open to questions and suggestions, and were hands-on throughout the process." -Vanessa N."It is by far the best learning experience I've had in filmmaking. I feel more confident as a filmmaker now than before the program started." -Arnold M."Before Stories Found, I was struggling a lot trying to find my niche in filmmaking. The program gave me an opportunity to rediscover myself while working alongside film enthusiasts and trainers that were skilled and affirming." -Florence N. Show less

Principal technical writer for PremiumBeat, Shutterstock’s highly trafficked film and video production blog.

Managed production of the edu-documentary series, Perspectives. Led a multidisciplinary team of ten graphic designers, animators, editors, and sound designers to produce over 180 short-docs over a two year period. Collaborated with content experts to distill complex STEM-related concepts for high school-aged learners.

Coordinated the Instructional Technology & Media unit at The Office of Distance Learning. Created user-centered visual media for online instruction. Used analytics to identify insights on user engagement. Produced 65 hours of multidisciplinary instructional content.