Director Of Product Management
Venice, California, Us
🎩 Collaborating with executive leadership, I wore all the hats necessary to get the job done, with TPG acquiring a majority stake in ‘21- Develop, propose, and execute roadmaps for website strategy, B2B Dashboards, internal products, and 3rd party integrations.- Define, monitor, and analyze key website, sales operations, retention (Email & SMS), paid acquisition, and ecommerce performance metrics to track user engagement and make data-driven decisions to enhance growth performance.- Led a globally distributed team of engineers in a hybrid work environment- Direct data governance initiatives, establishing standards for data management, ensuring data quality, and driving a culture of data-driven decision-making across the organization- Led and developed teams of Product Managers and Data Analysts by providing career mentorship, constructive feedback, and fostering a culture of ownership, collaboration, and transparency.Notable Initiatives:📊 Analytics & Data:Architected, designed, and lead the initiative to implement an internal behavior-tracking solution which provided actionable insights into the complete acquisition marketing and retention marketing funnels. 🎨 Content CreationDefined and implemented adding new features to our proprietary content management solution to support new content objectives by managing the operational workflow of +400 content writers, visual designers, editors, and managers, as well as automating content publishing. This led to finding product-market fit and scaling SEO and Ad content creation.💳 Commerce Platform Overhaul (Web + Backend)Reduced Finance operational overhead by 99% , Sales financial reporting overhead by 95%, supported all possible CX refund edge-cases, and become Int'l Tax Compliant.Incorporated an upselling experience, optimized the tax-collection experience, and collected new checkout behavior data.Directly led to reduced costs and increased revenue without negatively effecting checkout conversion