Practical GenAI-Integrated Solutions and ConsultingNeed help with AI?From setting corporate strategy, to establishing internal Centers of Excellence, to LLM Observability Infrastructure, to Prompting Guides and Templates, I can help you avoid over-committing while ensuring you don't miss the boat.Projects in the works (all pre-market, contact me for more information):[♠️] Content Studio ( Content Generation and Marketing Automation )[♠️] Knowledgebase ( CMS & Communications integrations, Content Strategy )[♠️] OpenAI-GPT Observability Service ( LLM Analytics )[♠️] unnamed_graph_project ( neo4j, langchain, "thinking slow" )

After more than a decade of grinding away at my career, I decided to take a long overdue break. The birth of my son was a great opportunity to pause and take a step back from my day-to-day in order to figure out what was really important to me.During this time I got to experience all those "unforgettable first", and it was both fun and insightful to get to experience the world through the eyes of a toddler every day.I also am ecstatic that I was able to "step up around the home" and help keep life moving forward as my wife navigated a huge leap in her career while also being a new parent.After he started going to school full-time, I decided it was time for me to figure out what I wanted to do with my days, so I started reconnecting with old friends and mentors and ended up diving deep into GenAI.I am very excited for the next phase of my life and what it will bring.

📣 Dedicated myself to bring growth, marketing automations and monetization solutions to the long-tail of the Creator Economy- Strategy and operations for Product, Engineering, Support, Sales, and Marketing- Built and maintained relationships with external Partners and Key Customers- Defined and measured both Corporate and Product KPIs (and used to make decisions)- Develop, propose, and execute roadmaps for website strategy and B2B DashboardsNotable Wins:🏗️ Built functional MVP which after 3 months of operations proved our hypothesis of both wanting to be used, and ranking for identified SEO keywords🧑‍🤝‍🧑 Each of our personas had at least one customer chose to use our solutions, and was excited for (local business owner, event organizer, streamer/creator)📈 Reached 40 active users with payment commitments

🎩 Collaborating with executive leadership, I wore all the hats necessary to get the job done, with TPG acquiring a majority stake in ‘21- Develop, propose, and execute roadmaps for website strategy, B2B Dashboards, internal products, and 3rd party integrations.- Define, monitor, and analyze key website, sales operations, retention (Email & SMS), paid acquisition, and ecommerce performance metrics to track user engagement and make data-driven decisions to enhance growth performance.- Led a globally distributed team of engineers in a hybrid work environment- Direct data governance initiatives, establishing standards for data management, ensuring data quality, and driving a culture of data-driven decision-making across the organization- Led and developed teams of Product Managers and Data Analysts by providing career mentorship, constructive feedback, and fostering a culture of ownership, collaboration, and transparency.Notable Initiatives:📊 Analytics & Data:Architected, designed, and lead the initiative to implement an internal behavior-tracking solution which provided actionable insights into the complete acquisition marketing and retention marketing funnels. 🎨 Content CreationDefined and implemented adding new features to our proprietary content management solution to support new content objectives by managing the operational workflow of +400 content writers, visual designers, editors, and managers, as well as automating content publishing. This led to finding product-market fit and scaling SEO and Ad content creation.💳 Commerce Platform Overhaul (Web + Backend)Reduced Finance operational overhead by 99% , Sales financial reporting overhead by 95%, supported all possible CX refund edge-cases, and become Int'l Tax Compliant.Incorporated an upselling experience, optimized the tax-collection experience, and collected new checkout behavior data.Directly led to reduced costs and increased revenue without negatively effecting checkout conversion

✍ Responsible for B2B Product Strategy and Roadmap Development to cement BloomNation as the go-to "all-in-one" solution for local florists, while setting up the parent company Promenade as a player in the broader Local B2B market.- Work with executive stakeholders to align product and corporate strategies- Maintain relationships with Sales, Marketing, CX, and Engineering leadership to ensure alignment and successful product delivery.- Identified and leveraged market trends and competitive analysis to drive product strategy and Roadmap prioritization- Oversaw product lifecycle from ideation to launch and post-launch activities, such as monitoring product performance and gathering user feedback- Lead cross-functional product teams by fostering a culture of transparency and empowering individuals, and hiring and developing talent.- Define KPIs, and use data to inform product decisions (GA, RJ Metrics, custom SQL)- Create custom Agile workflows for both new and evergreen products in JiraNotable Initiatives:📢 New Market R&DBuilt a team of 1 BD, 1 Eng, and 1 UX to define cost of execution to serve new markets and develop product roadmaps for each to inform corporate strategy, leading directly to the rapid expansion into Multiple Verticals🗻 New Product: Florist Point-of-SaleDefined Product Vision and Go-to-Market strategy for a POS that functions as a CRM, Payment Gateway, and Employee Management solution, then lead a research team to go from 0-1, resulting with a functional MVP used by active customers.📊 Data Collection & Marketing AutomationArchitected and led an initiative to build and implement customer behavior data collection, enabling the automation of paid & retention (email) marketing for our marketplace of +3000 local businesses, as well as offering a growth automation product as a new B2B-SaaS business line.👩‍💼 People manage Product Managers, Product Support Engineers, and Sales Operations Engineers

🚧 Lead cross-functional teams to service the Supply-Side (florist) of our 2-sided Marketplace, B2B Digital Marketing Solutions, SEO Growth Initiatives, and Customer Checkout & Account management experiences.Products:- B2B Inbound Lead Infrastructure - Automation & Analytics (Web + SalesForce)- Account Management - Customer UX Web (Web)- Neighborhood Landing Pages - Local SEO (Web, GA, Search Console)- Catalog Management - (Web + B2B Dashboard)- Payments - eCommerce Platform (RJ Metrics + Stripe)- B2B Paid Services - Transition Planning & Platform Integration- Marketing (email & cpc campaigns) - Automation & AnalyticsExtras:- People Manage the Product Support Engineers- Train internal teams on new products & integrations

🔥 When things caught on fire, it was my job to figure out how and when to put it out.

🎮 Built programs for cosplayers, tournament/event organizers, and LAN Center owner/operators to provide guidelines and support to ensure they found success by choosing incorporate League of Legends and Riot IP into their business.- Identify, Develop, and manage relationships with key external stakeholders.- Gather requirements, design, launched, and monitor programs to support external communities with varying motivations, ranging in size from 10 - 100k individuals.- Project manage, provide feedback, and directly execute (when needed) on the design, manufacturing process, and distribution limited edition merchandise.- Collaborate with the Events team to create opportunities for official community involvement in major events (ie. World Championship, Spring Split, etc), and then project manage the talent acquisition process and day-of operational execution.Notable Programs:👀 Convention "Cospitality Program"Proposed, Designed, and defined the KPIs for Riots "Cospitality Program" which provides a safe space for cosplayers to change & rest as well as bringing physical props and backdrops for cosplayers to use in their photoshoots. By embedding myself in the community and traveling with them to events, I was able to identify a relatively low-cost opportunity that was impractical for any competitor to copy, which directly resulted in millions of social impressions per event, and cemented Riots positive reputation in the cosplay community.Other Programs:📺 Watch Party Program💪 Prized Events Program (North America)👗 New Skin Line Cosplay Promotions🏆 Live-Show Pre-Event Entertainment🏢 LAN Center - Promotional Material Program

💡 Founded GO Gaming to grow local esports throughout Canada by developing and supporting creative local organizers.- Project manage and run live operations for +100 in-person events ranging from 8 to +1000 attendees- Organize and manager ~40 volunteer staff- Create corporate and product strategies

☎️ Provided email, phone, and live-chat technical support for both hardware and software products, managed internal tools, and defined requirements & QA'd bugs for engineersSupport Responsibilities:- PCI(e) Telephony/VoIP Bridges (Hardware & Drivers)- 3rd Party Integration Support - PBX (Asterisk, FreeSWTICH), Telecommunications Companies (Verizon, British Telecom, etc.)- Transcoding Appliances- Session Border Controllers- Answering Machine Detection (AI - Artificial Intelligence Application, Python)Non-Support Responsibilities:- Setting up and Maintaining internal support platform (Kayako) to ensure SLAs are met & surface actionable data around team performance- Integration Consulting & Migration Planning for high-value opportunities- Define requirements for, and oversee, compliance certifications ( H.246 & SS7 )- Technical training for external client Support Teams

🏫 Responsible for bringing in new technologies to the University and managing edTech solutions.Main development tasks revolved around Learning Platform Customization (WebCT / Moodle / Drupal) and task automation (TA Scheduling & Attendance).Non development tasks included evaluating new technologies (Clickers, online surveys, etc.), suggesting ways of incorporating them into the classroom, and technical training on using edTech solutions.

🌐 Did the "self-employed web-developer" thing with some amazing friends.It was the mid 2000s, the LAMP stack was king, and browser compatibility issues were rampant. We made some cool things and made our clients happy.