Fernanda Bueno Email & Phone Number

Los Angeles, CA, US

New York, New York, US

• Lead digital marketing strategy and optimize the acquisition experience for all sports on web, including the 2024 Paris Olympics and Paralympics, Sunday Night Football, Premiere League, and Big Ten sports
• Driven +4M organic traffic and a 1.3% conversion rate across sports pages in the past 10 months by leveraging partnerships with Data Sciences, Paid and SEO teams
• Execute quarterly roadmap for web initiatives, ensuring alignment with brand and product marketing teams
• Experienced extracting business insights and user research for continuous experience improvement
• Oversee App Store optimization quarterly updates across Creative, Brand, and Device Marketing
• Created thorough learning plans for direct reports and established goals for skillset growth

New York, New York, US

• Co-led the execution of the New Paid Customer dashboard
• Created and shared detailed dashboard requirements with Decision Sciences (DS) to help stand up dashboard
• Collaborated with DS to validate data sources and reporting tools
• Established Data Foundations Overview. Implemented best practices for data analysis across the Product and MarTech teams
• Fostered collaboration between our team and DS by incorporating weekly meetings to align on reporting needsForecasting
• Built and spearhead forecasting strategies to track weekly signups and app downloads to Peacock

New York, New York, US

• PeacockTV is an over-the-top video streaming service owned and operated by the Television and Streaming division of NBCUniversal, a subsidiary of Comcast.
• Readjust targets as needed based on actual signup performance. Inform the team of performance to create tactical strategy changes to help signup pacing stay on track
• Send and create weekly performance readouts and lead monthly readouts to executive stakeholders and relevant cross-functional teams
• Co-write a bi-weekly newsletter highlighting Peacock’s organic search performance, industry trends, and distribute to +300 team members

New York City, NY, US

• Universal Studios Hollywood’s Consumer Insights is a fully integrated, in-house research department conducting primary research from questionnaire development, fieldwork, data processing and compilation to final.
• Assisted manage monthly tracking study, consisting of +15,000 respondents per month from 6 domestic and 5 international markets to further understand travel and leisure behavior to Southern California
• Collaborated with external and internal stakeholders to track past SoCal visitation to understand tourists' visitation to competitive theme parks and perception of Universal Studios Hollywood
• Aided in planning, survey program checking, and execution of questionnaire to measure satisfaction and safety procedures implemented throughout Citywalk in response to pandemic
• Analyzed an in-depth menu study for Antojito’s restaurant to drive key decision making prior to its opening
• Co-moderated a taste test composed of 90 participants to determine the appeal of 10 menu items

• Audiences Unlimited, Inc. has been associated with hundreds of network shows produced at many different studio facilities in the Los Angeles area. Pages are responsible for greeting and seating the audiences at the.
• Checked-in and coordinated seating arrangement for live award shows and TV tapings. Including, but not limited to:
• American Music Awards 2018, +400 audience members
• Fuller House, +200 audience members (weekly attendance)
• The Conners
• L.A. Philharmonic Event

Universal City, CA, US

• Universal Studios Hollywood brings to life the ultimate entertainment experience with the world’s largest movie studio and heart-pounding rides, shows and attractions.
• Administered guest satisfaction surveys with high quality and attention to detail to theme park attendees
• Recorded respondent’s verbal and written answers with 100% accuracy in a fast-paced working environment
• Performed survey research by using proper interviewing techniques and adhere to methodologies and guidelines
• Promoted and provide guest service for both internal and external guests at the theme park

New York City, NY, US

• The NBCUniversal Internship Program offers one of the most competitive media opportunities in the industry. Named one of the Top 10 Internship Programs in 2012, giving students real-life experience, robust learning.
• Used PRIME Lingo, a software to leverage data, to conduct research about Telemundo 52's viewers' habits and demographics to better understand the audience segment
• Updated website with upcoming Telemundo 52 sponsored events and promotions using Clickability, a web content management system
• Scheduled on-air promotions and sales giveaways. Worked closely with the graphic designer and production team
• Selected submissions for monthly giveaways consisting of +100 entries a day, called winners, and created prize packets
• Produced branded FIFA World Cup content for Telemundo 52’s +1.4M followers across 3 social media platforms

Manhattan Beach, California, US

• De Forest Search is a national boutique search firm with a global reach and over 50 years of experience recruiting top talent. Combine creative writing and science to specifically target clients and executives through.
• Worked remotely and positively altered the company’s digital marketing strategy on LinkedIn by implementing creative writing to 6-8 online article posts per week regarding the multicultural market in the United States.
• Increased traffic, views, and followers on social media by 50% through implementation of marketing research strategies to target clients and executives.
• Researched online articles on Forbes, Fortune, The New York Times, The Washington Post, AdWeek, Variety, among others on a weekly basis.

Tucson, Arizona, US

• Dean of Students Office prepares empowered global citizens who are ready to make a positive impact in the world. We accomplish our vision by engaging students in opportunities for campus involvement and supporting.
• Conducted research and benchmark university websites to optimize the office’s online content
• Created comparative analyses using Excel and Google analytics to maximize website performance indicators
• Designed detailed social media marketing plan targeting Generation Z students to increase awareness and presence for the department
• Implemented online workshops currently available only in-person with the purpose to create greater accessibility and reach the student body more efficiently
• Modified online workshop content with educational videos and up-to-date case studies to increase user's engagement

Tucson, Arizona, US

• Campus Recreation Center welcomes +413,000 total visits per semester. Collaborates with the university community to offer exemplary facilities, programs, and services that inspire participation and engagement.
• Implemented social media marketing plan resulting in 15% follower increase in 5 months using analytical research strategies for 3 social media platforms. Posted content targeting our personas on a daily basis.
• Increased attendance of annual back-to-school event by executing the first-ever Campus Rec Instagram Story takeover on the University’s official Instagram account, resulted in +10k views, a 25% increase of followers in.
• Wrote up-beat radio spots and Paw Prints September article for Parent and Family Programs.

Tucson, Arizona, US

• Implemented a social media marketing plan based on social media analytics to increase engagement among the 44-55 age demographic for a 3-day event, annually drawing +1,300 parents and students.
• Coordinated logistics and schedules of the club fair composed of 23 student clubs, student performers, and the Virtual Reality team during the 3-day event, which hosted +1,300 parents and students.
• Developed social media marketing plan using analytics. Led to creating a business Instagram account, attracting +450 followers in a 2-month period
• Benchmarked and researched Pac-12 universities’ Family Weekend websites, schedules, and materials to compare and assess progress to help the team implement new strategies for the future.

Tucson, AZ, US

• Reid Park Zoological Society is a non-profit corporation that supports the city-owned Reid Park Zoo and it annually hosts more than 500,000 visitors. The mission of the Reid Park Zoological Society is “To support.
• Developed and wrote marketing content for +70k followers on Facebook, Twitter, and Instagram. The targeted audience were women between the ages of 26 and 37 years old.
• Used WordPress to write and edit content for the Zoo blog with an average of +150,000 page views.
• Wrote multiple press releases and media advisories which were distributed to the City of Tucson and to local media channels.
• Crafted and distributed hotel sales packets and sold +300 tickets for Summer Safari Nights.
• Prepared 125 vendor and sponsor packets for Brew at The Zoo.

Tucson, Arizona, US

• Spring Fling is the largest student-run carnival in the nation attracting over 32,000 guests, provides over 40 rides and games to attendees, along with over 20 different food booths.
• Developed social media platform which resulted in +32,000 attendees during three days
• Supervised +60 undergraduate student volunteers
• Built community and university relations through marketing and volunteer opportunities
• Organized training and scheduling of 30 Field Supervisors for the largest student-run carnival

Tucson, Arizona, US

• A university-owned and operated community center. Completely self-financed, give all profits back to the students, faculty, staff & campus community through financial support of clubs, campus recycling, ASUA student.
• Answered +30 phone calls a day and interacted with a diverse pool of customers from students, parents, to professors and textbook buyers.
• Interacted with public and followed up to make sure customer’s expectations were exceeded.
• Managed maintenance of textbook inventory levels over 400 titles.

Master'S Of Science, Marketing

Bachelor Of Science, Speech, Language, And Hearing Sciences