Buff Greebe is an experienced entrepreneurial executive with more than 35 years of leadership in the consumer packaged goods (CPG) and consumer healthcare (CH) industry. He has held senior leadership positions at some of the world's most renowned companies, including Unilever, Coca-Cola, Bunge, Novartis, and GSK, in ten different countries across Asia, Europe, and Latin America. Buff started his career at Andersen Consulting and, in 2017, co-founded a boutique consultancy firm in Austin, TX, which specializes in helping CPG clients scale their businesses faster in the US market.Throughout his career, Buff has seen the CPG and CH industry from every angle, as a senior executive, consultant, investor, and mentor. He has a proven track record of success in both established and startup businesses worldwide and has learned how to navigate the rapidly changing consumer goods market. Buff brings a global perspective, industry expertise, and the ability to connect the dots and build bridges in complex and challenging environments. He thinks like an owner and is committed to creating long-term value while balancing the interests of all stakeholders.Buff holds an MBA from Groningen University and has completed various executive education programs at ESADE, The Wharton School, and Harvard Business School.Areas of expertise:Business Strategy, Planning and Execution | Global Business Development | Transformation and Integration | Omni channel GtM Strategy and Execution | eCommerce Strategy and Operation | Digital Marketing | Financial Planning and Forecasting | Leadership and Team Building