Buffy Uglow Email & Phone Number

Watertown, Wis.

Manage company brand imagePlan, develop, implement, and monitor marketing strategies for nutrition, agronomic, and retail soil divisions of Rock River LaboratoryFoster sales team relations to build cohesive support materials and campaigns for industry-wide effortsFacilitate and oversee public relations opportunities and media relations activitiesWrite, edit and develop articles - telling the Rock River Laboratory story Outline, plan, and facilitate company eventsBuild relationships with key industry partners to grow and develop mutually supportive promotional strategiesDirect social media strategy and engagement opportunities

Madison, Wisconsin Area

Planned and implemented overall marketing strategy for clients to help them reach or exceed desired objectivesManaged and monitored progressive marketing initiatives, including budget and timeline, from start to successful conclusionFacilitated relationships between client, industry experts, and key stakeholders to forge mutually beneficial partnershipsDirected and mentored associate marketing executives in the execution of client strategic initiatives Successfully led new product, technology, and educational outreach program launches for clients, utilizing public relations, social media and marketing strategiesDirected design team on development of logos, collateral materials, tradeshow exhibits, product packaging and advertising campaigns for multiple clients of every size and budget

Madison, Wi

Worked side-by-side with the firm’s founder in a variety of roles from client support to media buyer to copywriter and layout director

Madison, Wisconsin Area

Represented and promoted various liquor and beer brands at consumer events and establishments throughout Dane County, Wis. Assisted in planning and execution of tastings and promotions to generate awareness and trial consumption of productsSolidified brand loyalty among key consumers in the marketplace

Plainview, Mn

Performed individually and assisted with all feeding, training and health care of 14 Percheron Draft Horses on home farm and at various horse showsAssisted with daily milking and maintenance of 70-cow dairy herd Expanded knowledge of draft horse industry through exhibitions with horses and networking with industry professionals

Madison, Wi

Facilitated organization and set-up of the 2005 4-H Horse Project Leadership Conference Orchestrated the Hippology Contest and Animal Science Booth at Midwest Horse FairCreated, edited and compiled quiz bowl questions into the newly formed database Learned prioritizing, responsibility, and networking skills

Bachelor Of Science, Animal Science (Business) And Life Science Communications (Business)

Activities and Societies: Association of Women in Agriculture, Saddle and Sirloin Club, Badger Dairy Club, American Collegiate Horseman's.

Education record