Buğra Özalp Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

• Responsible for Haremlique Istanbul and Haremlique à la mer• Developing and implementing marketing strategy • Maintaining and improving the websites’ functionality and design• Enhancing the website with contents such as videos, social media integration and anything that can improve the user experience.• Creating ATL & BTL marketing materials.• Write and proofread marketing copy for both online and print campaigns• Producing creative content, including videos and blog posts• Lead external agencies to effectively manage events, press relationships and online activities• Building PR and media strategy, building reputation and ensuring media coverage. Regularly analyzing and reporting on media coverage• Monitoring web traffic statistics and generating reports • Developing sales tools, including presentations, trend reports, kitted assets, and product datasheets.• Managing the accuracy, integrity and usability of all CRM data.• Develop marketing initiatives with the sole purpose of increasing customer satisfaction.

Istanbul, Turkey

Clients:Tommy HilfigerPumaPirelliFour Seasons Hotels İstanbulDoğuş Holding Restaurant Entertainment and ManagementStokkeVorwerkMandarin Oriental, BodrumParamount Hotels and ResortsDebenhams• Planning, developing and implementing PR strategies• Establishing effective working relationships with clients, and media representatives and using these relationships to develop new business opportunities.• Managing special events such as sponsorship, parties introducing new products, or other activities the firm supports to gain public attention through the media • Develop media planning within the agreed budget and manage media buying process for the customers• Develop and manage internal publications for the customers, such as; newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects and assignments• preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes• Write press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.• Respond to requests from media representatives• Managing press trips• Manage communication budgets• Maintaining advertising and promotion for compatibility with public relations efforts.• Train PR assistants and PR executives• Developing and implementing social media projects getting in touch with social media influencers • Managing 3rd party relations such as social media reps, media planing agencies etc.

İstanbul, Türkiye

Brands: Ağaoğlu Tourism Group, Mar Group (Hardal, Rigatoni, Lulu, Oktoberfest, Torro), El Beso Group (El Beso, Propaganda, Propaganda Alaçatı), Tektekçi , Okan Koleji, Nihan Buruk, Closh Boutique, Ayşe Deniz Yeğin, Deniz Kaprol, Fun Org, Esin Övet, Lara Sayılgan, Beyaz ButikReporting directly to Agency Owner and is responsible for;• Manage responsible brands’ reputation• Ensure public views the organization favorably• Create and launch press releases, managing press tours• Contact members of the media to set up interviews with company reps.• Get company featured on TV and the Internet• Develop branding initiatives and external media relations• Determines communications strategy and execute programs to deliver communications objectives throughout the organization• Manage media relations and maximize media opportunities• Develop media planning within the agreed budget and manage media buying process for the customers• Develop strong relationships with media reps• Develop delivery and packaging plans for corporate messages• Develop and manage internal publications for the customers, such as; newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects and assignments• Create rich and creative content that is optimized for offline media and search engines• Hire and train PR assistants and account executives

Reporting directly to the Managing Editor of Trendsetter Istanbul and is responsible for; • Writing, investigating about fashion, interviewing for the women’s fashion section of the magazine• Handle the tasks of developing fashion content including trend stories and stories for seasonal campaigns• Coordinate with copywriters, directors enhancing the overlook and feel of the magazine• Handle the tasks of reviewing the advertisement contents and provide appropriate suggestions when required

Reporting directly to the Fashion Editor and is responsible for;• Creating, developing and presenting content for the editorial and commercial shootings • Managing the casting process for the editorials• Create the appropriate looks for the concept

İşletme Fakültesi Mezunu, Business Administration And Management, General

2.7, İşletme