Buğra Özaras Email & Phone Number

Istanbul, Turkey

Istanbul, Turkey

REM People is an innovative technology company that provides artificial intelligence-based retail analytics and sales efficiency solutions to brands. As Marketing Manager, reporting directly to the CSO, I led the following tasks, working as the manager of a team of four people:Integrated Marketing and Communication Strategy Development:Designing, implementing, and improving marketing, communication, and campaign strategies.Brand and Competitor Performance Analysis:Regular measurement of KPI-based brand performance, identifying growth opportunities with market trends and competitive analysis, regular measurement, analysis, and reporting of brand and competitor performance.Multi-Channel Content and Advertising Management:Management and publication of ATL, BTL, Digital content, and advertising materials.Strategic Communication and Agency Coordination:Maintaining effective media relations and reputation management through press communication and agency coordination. Preparation and implementation of activities to increase brand awareness in collaboration with agencies.Content Development:Writing press releases, creating organic and paid content.Performance and Target Management:Determining and managing department and team OKRs and KPIs aligned with company goals.Budget Management:Effectively preparing, managing, and reporting media and team budgets.Potential Customer Acquisition:Creating technological infrastructure and strategies for lead generation processes, managing websites, and coordinating with sales and customer success teams.Internal Communication Management:Preparation of the communication strategy for the employer branding strategy we created with the company's human resources department, and implementation of internal communication campaigns.

Istanbul, Turkey

I served as a marketing and communications consultant at Tiryaki Agro, one of the world's leading supply chain management and legume production companies in partnership with REM People. During this tenure, I oversaw renewing Tiryaki Agro's corporate website and directing the production processes for its image campaign. Additionally, I took on a consultancy role for overseeing the entire journey of the Hasata brand, which is the retail brand of Tiryaki Agro, from its creation to its launch into the market. Throughout this period, I managed the conquer processes for the brand, market research, and creative advertising agencies, ensuring their operations aligned with the right strategy. After that, I handed over my duties to the marketing team we had established.

Istanbul, Turkey

Utopic Farm is a leading digital advertising agency recognized for its innovative approaches, creative solutions, and expertise in digital transformation. At this prestigious institution, as a Brand Director, I bore responsibility for the coordination and success of the client, creative, and software teams.• Driving efficient collaboration among design, software, and customer teams to achieve project goals.• Developing and executing successful customer-centric marketing strategies.• Optimizing digital marketing spend to maximize ROI.• Building and nurturing strong relationships with agency clients and partners.• Delivering innovative projects across ATL, BTL, and digital channels.Some Clients: Pepsi, Penti, Sap Turkey, Cinemaximum, Arkas Holding, Saray Muhallebicisi, Duru, Activex, Evy Baby, Didi, Şenpiliç, And Gayrimenkul, İnci Akü, Ytong, Ted Atakent, Valeron Home Luxury, Anadolu Sigorta, Wilo, Koç Finans, TurkNet, Flo, Flotomic, Prolink,.

Istanbul, Turkey

Cheil Worldwide Turkey is a front-runner in the advertising sector, known for its groundbreaking campaigns and holistic approach to brand communication.•Developed and managed social media content strategies, and manage social media accounts and reporting•Prepared wireframes for websites and mobile applications and managed their projects.•Managed PR and launch activities.•Managed the idea development process for ATL, BTL, and digital channels.•Managed client relationshipsKey clients; Turkish Airlines, Samsung, Roche, Cevahir Shopping Mall.

Istanbul, Turkey

Red & Grey is an avant-garde advertising agency that seamlessly blends machine intelligence with human creativity. •Overseeing the design and content teams.•Leading website development and project management.•Coordinating and managing relationships with brand partners and third-party companies.•Managing digital media buying processes, including reporting, KPI establishment, and optimization.•Cultivating and maintaining strong customer relationships.Key clients; Cigna Finans, iyihisset.com, Electrolux Professional, Bizim Toptan, Fiba Grup, İnegöl AVM, Mado, modafili.com, parkesepeti.com, shopinle.com, Tragstore, Versus

İstanbul, Türkiye

I served as a freelancer for brands to increase brand awareness and recognition in the market.•Designed and developed websites using WordPress CMS.•Created content strategies and managed social media content.•Planned and managed SEO, SEM, and social media advertising.

Istanbul, Turkey

Netage is a newly-established startup company of an organization with significant digital media power, setting industry standards with its innovative approaches.•Leading design and editorial teams, aligning content with overall strategic goals.•Developing and executing comprehensive content strategies across various media and brand channels.•Managing SEO, SEM, and social media advertising campaigns.•Crafting and implementing social media strategies for brands.•Building and maintaining strong client relationships.Metro İstanbul, İstanbul Halkekmek, Beltur

İstanbul, Türkiye

Wasistoias, a focused marketing and design agency, I was responsible for managing clients' digital communication and sponsorship initiatives•Overseeing client, brand, and third-party partnerships in the media and production industry.•Developing and implementing social media content strategies and creating engaging content.•Managing advertising sponsorships and writing copy for the "Bizim Lezzetleri" program on Kanal D.•Generating digital communication concepts and developing media buying plans.•Cultivating and maintaining strong brand and client relationships.Key client; Ülker, Bizim Yağ

İstanbul, Türkiye

Tarla Advertising and Communication Services implements its creative solutions not with vast teams, but with a boutique crew using guerrilla tactics, offering more aggressive, flexible, and innovative advertising strategies. • Developing and implementing content strategies based on competitor and target audience analysis to enhance brand awareness.• Planning, managing, and tracking digital media campaigns to reach the target audience.• Managing web development projects for clients.Key clients: Altınay Robot Technologies, Fiskobirlik, Jaywis DKC Group, Bolaman Park, Dokap Project, Cinema Movie Terkedilmiş , Madam Anna Cosmetics, Pizza Bulls

İstanbul, Türkiye

NG Digital is a leading publishing entity known for its online sales, news, and lifestyle websites.• Preparation of corporate identity and websites by creating 12 different brands to be sold on the e-commerce site netvarium.com• Making digital marketing and media buying strategies and planning• Creating and managing content strategies • Managing design and editorial content teams

Master'S Degree, Business Administration - Strategic Brand Management

-New Product Development -Information Management -Brand Positioning -Brand Practices -B2B Marketing -Integrated Marketing Communication.

Bachelor'S Degree, Advertising

Activities and Societies: Member of Scuba Diving Club, Vice-President of Psychology Club, Member of Economics Club -Communication.

Turkish Math