Buğra Özaras

Buğra Özaras Email and Phone Number

Marketing & Communication Professional @ Loyalby
Buğra Özaras's Location
Istanbul, Türkiye, Turkey
Buğra Özaras's Contact Details

Buğra Özaras work email

Buğra Özaras personal email

n/a
About Buğra Özaras

With over a decade of experience in marketing and advertising, I have developed strategies for nearly 100 local and global B2B and B2C brands to reach their target audiences and drive growth. I have successfully managed various projects, from brand positioning to website and mobile application development. By developing creative ideas based on data and insights, I have implemented result-oriented ideas and campaigns tailored to specific organizations and brands, in line with industry and media trends.Throughout this process, I have played an active role in all stages of marketing and advertising campaigns, taking on critical responsibilities such as strategy development, managing creative, software, and customer teams, budgeting, and performance tracking. I have in-depth knowledge and experience in traditional and new media marketing communication.Finally, I have successfully led and motivated multidisciplinary teams to achieve outstanding results. By maximizing the potential of team members, I have fostered synergy and ensured that project goals are met on time. Using the OKR (Objectives and Key Results) methodology, I have enabled teams to focus on common goals and measure their performance. This has allowed me to support the success of projects with tangible data.

Buğra Özaras's Current Company Details
Loyalby

Loyalby

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Marketing & Communication Professional
Buğra Özaras Work Experience Details
  • Loyalby
    Founder
    Loyalby Sep 2019 - Present
    Istanbul, Turkey
  • Rem People
    Marketing Manager
    Rem People Mar 2022 - Aug 2023
    Istanbul, Turkey
    REM People is an innovative technology company that provides artificial intelligence-based retail analytics and sales efficiency solutions to brands. As Marketing Manager, reporting directly to the CSO, I led the following tasks, working as the manager of a team of four people:Integrated Marketing and Communication Strategy Development:Designing, implementing, and improving marketing, communication, and campaign strategies.Brand and Competitor Performance Analysis:Regular measurement of KPI-based brand performance, identifying growth opportunities with market trends and competitive analysis, regular measurement, analysis, and reporting of brand and competitor performance.Multi-Channel Content and Advertising Management:Management and publication of ATL, BTL, Digital content, and advertising materials.Strategic Communication and Agency Coordination:Maintaining effective media relations and reputation management through press communication and agency coordination. Preparation and implementation of activities to increase brand awareness in collaboration with agencies.Content Development:Writing press releases, creating organic and paid content.Performance and Target Management:Determining and managing department and team OKRs and KPIs aligned with company goals.Budget Management:Effectively preparing, managing, and reporting media and team budgets.Potential Customer Acquisition:Creating technological infrastructure and strategies for lead generation processes, managing websites, and coordinating with sales and customer success teams.Internal Communication Management:Preparation of the communication strategy for the employer branding strategy we created with the company's human resources department, and implementation of internal communication campaigns.
  • Rem People
    Marketing Consultant
    Rem People Jan 2021 - Mar 2022
    Istanbul, Turkey
    I served as a marketing and communications consultant at Tiryaki Agro, one of the world's leading supply chain management and legume production companies in partnership with REM People. During this tenure, I oversaw renewing Tiryaki Agro's corporate website and directing the production processes for its image campaign. Additionally, I took on a consultancy role for overseeing the entire journey of the Hasata brand, which is the retail brand of Tiryaki Agro, from its creation to its launch into the market. Throughout this period, I managed the conquer processes for the brand, market research, and creative advertising agencies, ensuring their operations aligned with the right strategy. After that, I handed over my duties to the marketing team we had established.
  • Utopic Farm
    Brand Director
    Utopic Farm Jun 2018 - Sep 2019
    Istanbul, Turkey
    Utopic Farm is a leading digital advertising agency recognized for its innovative approaches, creative solutions, and expertise in digital transformation. At this prestigious institution, as a Brand Director, I bore responsibility for the coordination and success of the client, creative, and software teams.• Driving efficient collaboration among design, software, and customer teams to achieve project goals.• Developing and executing successful customer-centric marketing strategies.• Optimizing digital marketing spend to maximize ROI.• Building and nurturing strong relationships with agency clients and partners.• Delivering innovative projects across ATL, BTL, and digital channels.Some Clients: Pepsi, Penti, Sap Turkey, Cinemaximum, Arkas Holding, Saray Muhallebicisi, Duru, Activex, Evy Baby, Didi, Şenpiliç, And Gayrimenkul, İnci Akü, Ytong, Ted Atakent, Valeron Home Luxury, Anadolu Sigorta, Wilo, Koç Finans, TurkNet, Flo, Flotomic, Prolink,.
  • Cheil Worldwide Turkey
    Digital Media Executive
    Cheil Worldwide Turkey Nov 2017 - May 2018
    Istanbul, Turkey
    Cheil Worldwide Turkey is a front-runner in the advertising sector, known for its groundbreaking campaigns and holistic approach to brand communication.•Developed and managed social media content strategies, and manage social media accounts and reporting•Prepared wireframes for websites and mobile applications and managed their projects.•Managed PR and launch activities.•Managed the idea development process for ATL, BTL, and digital channels.•Managed client relationshipsKey clients; Turkish Airlines, Samsung, Roche, Cevahir Shopping Mall.
  • Red And Grey
    Senior Brand Manager
    Red And Grey Jun 2017 - Nov 2017
    Istanbul, Turkey
    Red & Grey is an avant-garde advertising agency that seamlessly blends machine intelligence with human creativity. •Overseeing the design and content teams.•Leading website development and project management.•Coordinating and managing relationships with brand partners and third-party companies.•Managing digital media buying processes, including reporting, KPI establishment, and optimization.•Cultivating and maintaining strong customer relationships.Key clients; Cigna Finans, iyihisset.com, Electrolux Professional, Bizim Toptan, Fiba Grup, İnegöl AVM, Mado, modafili.com, parkesepeti.com, shopinle.com, Tragstore, Versus
  • Freelance
    Advertising Consultant
    Freelance May 2013 - Nov 2017
    İstanbul, Türkiye
    I served as a freelancer for brands to increase brand awareness and recognition in the market.•Designed and developed websites using WordPress CMS.•Created content strategies and managed social media content.•Planned and managed SEO, SEM, and social media advertising.
  • Netage
    Digital Brand Manager
    Netage May 2016 - Jun 2017
    Istanbul, Turkey
    Netage is a newly-established startup company of an organization with significant digital media power, setting industry standards with its innovative approaches.•Leading design and editorial teams, aligning content with overall strategic goals.•Developing and executing comprehensive content strategies across various media and brand channels.•Managing SEO, SEM, and social media advertising campaigns.•Crafting and implementing social media strategies for brands.•Building and maintaining strong client relationships.Metro İstanbul, İstanbul Halkekmek, Beltur
  • Wasistdas
    Social Media Brand Manager
    Wasistdas Sep 2015 - Apr 2016
    İstanbul, Türkiye
    Wasistoias, a focused marketing and design agency, I was responsible for managing clients' digital communication and sponsorship initiatives•Overseeing client, brand, and third-party partnerships in the media and production industry.•Developing and implementing social media content strategies and creating engaging content.•Managing advertising sponsorships and writing copy for the "Bizim Lezzetleri" program on Kanal D.•Generating digital communication concepts and developing media buying plans.•Cultivating and maintaining strong brand and client relationships.Key client; Ülker, Bizim Yağ
  • Tarla Reklam Ve İletişim Hizmetleri
    Digital Brand Manager
    Tarla Reklam Ve İletişim Hizmetleri Dec 2014 - Sep 2015
    İstanbul, Türkiye
    Tarla Advertising and Communication Services implements its creative solutions not with vast teams, but with a boutique crew using guerrilla tactics, offering more aggressive, flexible, and innovative advertising strategies. • Developing and implementing content strategies based on competitor and target audience analysis to enhance brand awareness.• Planning, managing, and tracking digital media campaigns to reach the target audience.• Managing web development projects for clients.Key clients: Altınay Robot Technologies, Fiskobirlik, Jaywis DKC Group, Bolaman Park, Dokap Project, Cinema Movie Terkedilmiş , Madam Anna Cosmetics, Pizza Bulls
  • Ng Dijital
    Brand-Project Manager
    Ng Dijital Jul 2011 - Jan 2013
    İstanbul, Türkiye
    NG Digital is a leading publishing entity known for its online sales, news, and lifestyle websites.• Preparation of corporate identity and websites by creating 12 different brands to be sold on the e-commerce site netvarium.com• Making digital marketing and media buying strategies and planning• Creating and managing content strategies • Managing design and editorial content teams

Buğra Özaras Skills

Advertising Digital Marketing Communication Marketing Communications Marketing Creative Direction Digital Copywriting Account Management Project Management Copywriting Creative Writing Blogging Creative Writer Social Media Social Media Marketing Online Advertising Interactive Advertising Graphic Design Web Design Media Monitoring Marketing Strategy Strategy Strategic Communications Digital Strategy Digital Media New Media Marketing New Media Strategy Wireframe Budge Atl Btl Brand Development Brand Management Brand Awareness Brand Strategy Brand Marketing Strategic Brand Positioning Online Brand Building Kpi Reports Google Analytics Google Adwords Google Webmaster Tools Google Adwords Professional Google Tag Manager Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Adobe Freehand Adobe Creative Suite Wordpress

Buğra Özaras Education Details

Frequently Asked Questions about Buğra Özaras

What company does Buğra Özaras work for?

Buğra Özaras works for Loyalby

What is Buğra Özaras's role at the current company?

Buğra Özaras's current role is Marketing & Communication Professional.

What is Buğra Özaras's email address?

Buğra Özaras's email address is bu****@****ple.com

What schools did Buğra Özaras attend?

Buğra Özaras attended Marmara University, Kadir Has University, Hayrullah Kefoglu High School.

What are some of Buğra Özaras's interests?

Buğra Özaras has interest in Science And Technology, Social Services, Arts And Culture.

What skills is Buğra Özaras known for?

Buğra Özaras has skills like Advertising, Digital Marketing, Communication, Marketing Communications, Marketing, Creative Direction, Digital Copywriting, Account Management, Project Management, Copywriting, Creative Writing, Blogging.

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