• Conducted user study sessions with students to validate and improve Oppia's mathematics lessons.• Collaborated with NGOs, social groups and foundations to partner in scaling up Oppia usage in various regions.• Observed user flow on the Oppia website and created user journey maps detailing positive and negative browsing experiences.• Created a scaling plan for Oppia in Sub-Saharan Africa

• Produced creative and engaging B2C cross-platform social posts (Facebook, Instagram, Google My Business) to amplify the brand awareness and increase follower count.• Oversaw, planned and delivered content across different platforms using Asana (scheduling tool)• Created engaging multimedia content across multiple platforms to promote and enrich the brand experience.

• Served as a liaison with client leads to ensure successful timely completion of projects.• Set up social media marketing budgets.• Managed content creation process as well as developing paid social media strategies.• Ensured implementation of ad campaign strategies.• Implemented paid social media campaigns within account budget parameters and client KPIs.• Assisted in the creation and development of monthly data analytics reports.• Assisted in content research, development, writing and editing of posts.

• Created marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.• Ensured brand consistency in marketing and social media messages by working with various company department members, including product development, and brand management.• Provided training and guidance to social media and marketing team members on social media implementation best practices and strategies.• Collected customer data and created comprehensive reports to improve future marketing strategies and campaigns.• Increased company social media presence to new social media platforms.• Increased brand presence on existing platforms including Facebook, Twitter, and Instagram.• Created and distributed engaging written and graphic content in the form of e-newsletters, blog content, and social media posts.