1st Year Representative

• Spearheaded the integration of Aprimo Digital Asset Management leading to a repository for 10,000+ digital assets• Led the transition of content infrastructure from Liveclicker to Brightcove, optimizing over 2000+ videos for both external and internal use,resulted in 14% increase in customer engagement and streamlining the content creation process• Developed strategy to rollout content based on products for the Military Makeover tv show, drove 230 million+ potential impressions with 508 news outlets, driving national brand awareness• Marketing representative at internal Senior Stakeholder meetings and ensured every campaign was aligned with company goals• Analyzed user engagement and SEO performance across platforms, resolved 1,000+ errors, increased site traffic by 15% and maintained top 10 rankings on google for 50+ high traffic keywords.• Developed and managed a company blog focused on home improvement tips and DIY projects, increased organic traffic by 20% and engaged with 100k+ readers monthly• Executed the roll out AI tools (Jasper AI) resulting in 32% reduction in content production time and more efficient A/B testing• Conducted market segmentation analysis, resulting in personalized content strategies that boosted conversion rates by 12%

• Secured NASA Launchpad delivery vehicle contract for the Artemis III mission,• Produced competitor analysis reports on 30+ companies for CEO, leading to the strategic shift towards B2B and securing contracts with Walmart and the state of Oklahoma• Won Canoo website competition resulting in the current redesigned live website,• Developed mockups, researched market segmentation and implemented content that grew social media by 11% and clicks 18% in 3 months• Delivered internal reports to COO, contributing to more cross-collaboration and a new companywide strategy meeting

• Increased client-paid ads CTR average to 3.8% from 1.7% via A/B testing and Facebook analytics• Analyzed ads of 3-4 competitors to benchmark and gain insight on strategies• Analyzed and reviewed Facebook ad accounts for 20 – 25 clients; submitted weekly performance report using Excel/Word to CEO with details regarding leads, impressions, engagements, etc.• Averaged a 2.9% conversion rate for the inaugural C3 Summit; managed an email campaign over 2 months with an email list of over 40,000• Researched and analyzed over 120 leads on average per client to create personas and target demographics

• Led a team of 7 in marketing, tournament operations, player experiences, and finance• Run and create content for social media with over 10,000 views• Ensuring sponsorship commitments are fulfilled• Manage Partnerships and seek prospects for new opportunities • Created a gaming organization that Houston can be proud of by targeting local talent and running tournaments with local organizations.

Set up, direct flow, and teardown for eventsProvide technical troubleshooting for live eventsCommunicate and interact with event attendees to ensure customer satisfactionShoutcast for popular video game titles (optional)Grow local esports community

Develop deep, genuine, and collaborative relationships with teams and individual players on behalf of the leagueEnsure day-of logistics run smoothly for team travel, accommodations, schedules, media, and promotional eventsWork proactively with players and team management to address all issues in a timely fashionGather feedback from players and managers to continuously improve events, rules, game play, in-competition features and any pertinent information and report back to League OperationsProvide players, teams, and team managers with league updates regarding changes, rules adjustments, or any other pertinent newsCultivate and maintain relationships with internal Marketing and other League departments to ensure appropriate promotional and media obligations are met

•Increased client paid ads CTR average to 3.8% from 1.7% via A/B testing and Facebook analytics• Analyzed ads of 3-4 competitors to benchmark and gain insight on strategies• Analyzed and reviewed Facebook ad accounts for 20 – 25 clients;submitted weekly performance report using Excel/Word toCEO with details regarding leads, impressions, engagements, etc.• Averaged a 2.9% conversion rate for inaugural C3 Summit; managed an email campaign over a 2-month period with an emaillist of over 40,000• Researched and analyzed over 120 leads on average per client to create personas and target demographics

● Established partnerships with local mobile carrier stores such as T-Mobile and AT&T where customers would be directed to my stores to repair their phones ● Oversaw a team of technicians, logistics specialists and customer service representatives at the flagship store ● Achieved at least $20,000 a month in sales for 6 months straight before returning to school full time● Formulated, directed, and/or coordinated marketing activities with sister stores to promote services● Created and fulfilled part order requisitions for computer, cellular phones, and tablet repairs

• Provided customer support via phone and in-person regarding phone repairs, accessories, pricing and warranties.• Achieved at least $10,000 in sales every month for a year•Responsible for inventory/sales, opening/closing the store and receiving/delivering phone parts