Kifalme is a dynamic and diversified holding company with a vision to create sustainable and impactful ventures in the Marketing, AI, Ad-Tech, Fin-Tech and NGO sectors for local and global expansion#LetsGrow #BuildingPlanesInTheAir💪🏽🔥

Global remote media management consultancy focused on media strategy, media planning & media buying#LetsGo 💪🏽🔥

Heading up digital and media for Vizeum clients. ATL, BTL & Digital media alignment and integration for the following brands: AB InBev, Telkom, BMW/MINI, Total.• Responsible for digital in South Africa and media in following countries: Nigeria, Uganda, Ghana, Tanzania, Mozambique, Zambia, Côte d'Ivoire, DRC and Gabon• Responsible for new business development within the Vizeum media portfolio• Digital transformation through Through-The-Line media strategies, processes, implementation, and planning • Responsible for ensuring that all digital strategies, budgets and campaign plans are aligned with client parameters• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies• Provide and discuss industry information on media, markets and related dynamics• Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas• Demonstrate ability to sell Vizeum/Aegis and all its offerings• Provide and/or guide strategic input for all plans internally and externally• Develop and maintain digital planning processes and procedures across team• Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team• Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive• Participates and presents in New Business efforts and presentations, where appropriate• Capable of effectively managing up and down the reporting structure• Maintain client relationships at EXCO levels• Build trusting, collaborative relationships with clients at EXCO levels

Head of CHART Digital Institute, rollout of business globally, responsible for business development, sales and marketing in South Africa and Africa. Focusing on E-commerce, product marketing, digital marketing, programmatic buying, marketing, marketing strategy and lead generation. Setup of digital agency servicing existing and new clients – working with clients on SEO, PPC, Website Development, Marketing Consultation, Digital Marketing Campaign and Digital Transformation. Managing E-commerce platform globally, strategy on promotions, seasonal events, pricing and products. Overseeing setup and coordination of course schedules and loading of new students into the LMS system.

Head of all paid & earned media activities (PPC, SEO, social media, display and programmatic advertising), website development, online reputation management, product marketing & promotion, online customer relations, E-commerce and leading digital marketing initiatives & strategies on the below brands for RB South Africa and Pan-Africa.Integrating third party commercial vendors and e-commerce vendors into media and marketing strategy. Brand and Marketing Strategy development across all media verticals (ATL, BTL & Digital). ATL, BTL & Digital media alignment and integration for each brand and their respective campaigns and seasonal events. VAT (Video Allocation Tool) implementation and rollout across all brands – Reach & Frequency based on LSM targeting, budget and media mediums (ATL & Digital)360 campaign strategy and implementation for each brand and their respective campaign and seasonal events. Air Wick, Dettol, Disprin, Durex, E45, Finish, Gaviscon, Mortein, Nurofen, Scholl, Strepsils, Transact, Vanish and Veet

Responsible for leading and managing the SEO department within the advertising agency.Develop and implement effective SEO strategies to improve website visibility and organic search rankings for clients.Conduct keyword research, competitor analysis, and website audits to identify opportunities for optimization.Collaborate with content creators and web developers to optimize website content and structure for search engines.Stay up to date with industry trends and search engine algorithm updates to ensure best practices are followed.Monitor and analyze SEO performance metrics, such as organic traffic, keyword rankings, and conversion rates.Provide regular reports and recommendations to clients on SEO performance and optimization strategies.Stay informed about local market trends and customer behavior to tailor SEO strategies for the specific clients audiences.Manage a team of SEO specialists, providing guidance, training, and performance evaluations.Collaborate with other department heads and account managers to ensure SEO strategies align with overall advertising campaigns and objectives.Foster relationships with clients and act as a trusted advisor, offering strategic guidance and insights on SEO initiatives.

Responsible for SEO, Social Media & Content portfolio for the below brands1. Dial Direct Insurance2. Budget Insurance3. Hippo Insurance4. 1st for Women5. Virseker6. Auto & General7. Virgin Money Insurance

Online Marketing, Lead Generation, Internet Marketing, Organic Search, Paid Search, Web Design, SEO (Search Engine Optimization), SEM (Search Engine Marketing). Manage Google Adwords Account.Google Analytics.- Ultimately responsible for online lead generation, brands awareness, search engine optimization, search engine marketing, brand management, business development and digital marketing strategies.- Predominantly managed R200000 – R500000 digital marketing budget through online advertising platforms such as Google Adwords, Facebook ads, LinkedIn, Twitter and several other digital marketing initiatives. Developed and implemented strategies used to identify lead generation opportunities.- Compiled and initiated digital marketing strategy. Since inception has increased fans, followers and interaction across all social media platforms and increased leads through ppc, seo, affiliate marketing and online advertising.- Managing, planning and delivering a range of corporate proactive and reactive online and social media relations activities.- Managing and delivering an engagement plan with online and social media platforms.- Email newsletter revision and initiatives, incorporated social media.- Initiated affiliates program for lead generation, back links and affiliate marketing.- Responsible for assisting in creating, implementing and measuring the success of: a comprehensive digital marketing strategy that enhances the organization’s image and position within the marketplace and the general public.- Ensuring Google Adwords are generating leads that are converting at targeted cost with a measurable return on investment.- Managing SEO and Link Building initiatives through white hat SEO initiatives- Tracking search engine rankings for targeted keywords and monitoring competitor’s site for organic results.

• SEO (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing)• National marketing and business development increased sales year on year by 18% in first year through social media and other digital & offline marketing initiatives.• Coordination with partners - new products, new company information, catalogues, test certificates, awards and accolades through digital marketing and social media.• Built company awareness through sponsorships, events, show coordination and social media.• Online brand and digital marketing management, increased online visits 300% month on month.• Coordination with partners globally on marketing campaigns, advertising initiatives and social media.• Developed and managed strong relationships with Media and Influencers.• Developed and implemented strategies used to identify lead generation opportunities.• Identified new practice and marketing opportunities - worked with the Executive Committee and global partners to implement plans to cultivate these opportunities and monitor results.• Customer Relations management, coordination, reporting and logging.

• Online Marketing / Social Media / Online Brand Management / SEO (Search Engine Optimization)• Competitor and global Market Analyses• Social Media research and optimization.• Analyze Research, strategic planning and implementation on reports, statistics, presentations, and key findings to CEO• SEM Search Engine Marketer co-working with Google• Google AdSense specialist co-working with Google• Qualitative and quantitative consumer research for online products including research regarding product awareness, positioning, benefits, marketing communications and site usability.• Website Usability research• Product research and development• Public relations and press release coordination