Paskolu Klubas - the largest P2P platform in Lithuania, competing with the largest consumer loan companies in Lithuania • Develop and implement marketing strategies for Paskolų Klubas, enhancing brand visibility. • Efficiently manage marketing budgets, ensuring optimal resource allocation and cost control. • Strengthen partnerships with media, digital, and creative agencies to enhance media presence. • Author and publish high-impact articles and reports. • Design and execute multi-channel digital marketing campaigns, driving significant traffic to the Paskolų Klubas platform. • Utilize SEO, SEM, and social media strategies to improve online presence and engagement. • Monitor and analyze campaign performance, optimizing tactics for better results. • Work with ATL (Above the Line) marketing communication, managing and executing large-scale campaigns that effectively reach broad audiences through channels such as television, radio, and print media.

Responsibilities: • Developed and executed Google and Facebook ad campaigns from initial concept to full implementation, including creative concept development. • Conducted in-depth traffic analysis, identifying and implementing strategies to optimize traffic flow and budget efficiency. • Created and tested A/B hypotheses, continually refining campaigns based on performance data. • Managed customer activations through SMS and email channels, increasing engagement and retention. • Enhanced SEO performance to boost visibility and drive organic traffic to the platform.

Assisted small businesses in achieving their goals through targeted Facebook advertising.Managed media buying and created engaging ad creatives to maximize campaign effectiveness.

RT Tax - one of the leading tax refund companies in Europe.Markets: Lithuania, Latvia, Romania, Bulgaria.Responsibilities:Led marketing initiatives across four countries, increasing market penetration.Managed digital agency and IT team collaborations, optimizing campaign execution and performance.Conducted PR activities, securing media coverage and enhancing brand reputation.Supported the sales team with B2B marketing materials, contributing to increased sales.Planned and executed targeted digital marketing campaigns across multiple markets.Implemented email marketing, PPC advertising, and social media campaigns to reach broader audiences.Analyzed campaign data to refine strategies and improve ROI.