Bulent Cansever Email & Phone Number

London, England, Gb

London, Gb

Responsible for managing and cultivating accounts and partnerships. Built and maintained trusted, long-lasting relationships with key stakeholders at global client organizations, interacting with C-suite executives. Acted as a trusted advisor, providing strategic guidance and insight to clients to maximize the value they receive from Vodafone. Executed strategic account plans to drive revenue growth and achieve sales targets. Identified upsell and cross-sell opportunities within existing accounts by leveraging a deep understanding of client needs and market trends. Led contract negotiations, ensuring favourable terms and conditions for both the client and the company. Conducted regular business reviews (QBR) with C-suite clients to review performance, discuss challenges, and identify opportunities for improvement. Coached and guided a highly expert cross-functional team to achieve sales quotas and delivering customer value. • Led strategic partnerships that resulted in incremental €20M revenue in 2022 across 3 MNOs.• Achieved high NPS scores of 4.7 out of 5 in the managed partners. • Implemented and led market assessment & transformational programmes for CVM, Brand and Digital Marketing in MEA operators, leading to 3-5% incremental revenue generation and renewal of contracts generating over 100m€ TCV.• Led Digitize and Automate projects for MEA Operators, generating operational cost optimization over 13% and improving Digital Maturity Index for the next 3 years. • Successfully formulated the consumer strategy for a greenfield MNO launch in ME, key contribution to 15-year contract award with over €40M TCV to Vodafone. • Led extension of Vodafone's consumer platforms deployed in 6 local markets by securing 3 other partner MNOs to join and develop new revenue streams contributing to 6 million Euro contract executions.

London, Gb

Oversaw development and launch of new product lines within post-paid portfolio, utilising market segment research and customer insights to align innovation with commercial strategy. Managed project identification, planning, and execution, including transformation of billing system to enhance efficiency and cost-effectiveness. Created out-of-bundle solutions to prevent excessive monthly bills and generating incremental healthy revenues. Innovated prepaid tariffs with "Piggy Bank Accounts" to gather unused balances and offer gamification options. Managed competitive analysis, drove migrations, and identified potential acquisition opportunities.● Managed competitive analysis, drove migrations, and identified potential acquisition opportunities resulting in 11% growth in post-paid base● Led transformation of billing system, enhanced efficiency and cost-effectiveness, and developed out-of-bundle solutions to prevent excessive monthly bills.● Developed new product lines and innovation to differentiate from competition within the post-paid portfolio.

London, Gb

I reported directly to the local Marketing Deputy General Manager and had a dotted line responsibility to the Global Marketing Director. Leading the team, I orchestrated efforts to commercialise our product launch, meticulously crafting and executing a comprehensive go-to-market strategy. This strategy covered various aspects such as pricing, customer propositions, smartphone penetration, and the consumer and coverage scope of our 4G SIM card.Moreover, I spearheaded the design and implementation of effective event management and sponsorship campaigns, alongside media activities aimed at boosting consumer awareness and fostering brand desire through innovative slogan association.Furthermore, I actively presented the benefits of our 4G Network to both trade and general media, thereby increasing PR awareness and enhancing our market presence.The values I have driven during this role include the following:- Earned recognition for orchestrating the most successful 4G launch in Vodafone's history within the local market, resulting in a remarkable 10% surge in global 4G subscribers from the launch day.- Advised Vodafone Group to deviate from initial premium pricing, proposing a pioneering approach of democratising speed with optional add-ons, marking the first-ever shift in pricing strategy for the company.- Formulated and advocated for a strategic decision to suspend 3G phone sales until the 4G launch, effectively boosting the 4G customer base to 4.5 million handset subscribers within one year. Instituted an internal activation programmes and introduced opt-in options via data and voice messages, facilitating the self-activation of 3.4 million new 4G customers pre-launch.

London, Gb

During this role, I spearheaded the initiative to stimulate data growth and enhance smartphone connectivity within the company. I devised a comprehensive three-year strategy to incorporate data into tariffs, resulting in significant portfolio expansion.Recognising the decline in revenue attributed to over-the-top (OTT) services and the proliferation of smartphones, I pioneered the integration of SMS and multimedia messaging into our tariff plans.Furthermore, I championed the Vodafone Red project, facilitaing multi-channel investment across the organisation. This concerted effort resulted in securing 400K customers within four months and reaching one million customers within a year.The values I have driven during this role include the following:- Spearheaded year-over-year data revenue growth, achieving an impressive 143% increase in one year and an 83% surge over two years.- Successfully advocated for the integration of tariffs and alignment with key performance indicators (KPIs) to boost data usage, following persuasion of the senior leadership team.- Facilitated the integration of industry-wide Over-The-Top (OTT) regulation by establishing effective liaisons with government authorities.- Attained a customer base of one million within a year through the successful execution of the Vodafone Red project.

Bachelor’S Degree, Business Management Ba Honours

Aa, Tourism

Education record