Bulent Guler Email & Phone Number

Dubai, Ae

Dubai, Dubai Emirliği, Birleşik Arap Emirlikleri

İstanbul, Türkiye

İstanbul, Türkiye

• Selena Group is a global producer and distributor of construction chemicals with 17 plants in 8 different countries including Turkey and employs over 2,100 people with an annual turnover of 420 million Euros.• Reporting directly to the Region East President located in Moscow, taken over and implemented all necessary action plans that will support for the realization of the strategic objectives based on the growth perspectives of local organization and its premises in Turkey.• Provided operational leadership and vision to the organization by supporting the management team and staff with the realization of long range and annual plans and with the evaluation and reporting on progress of plans with full P&L responsibility between the local company and industry customers to ensure the company generates necessary market share, achieves return on associated capital investments and delivers profitable organic growth.• Build and revised an efficient local team of 47 white collard with sufficient internal processes and coordinate with global technical functions.• Adjustment of the overall financial health of the company, including strategic pricing and net working capital management for the development of new business channels as well as keeping the good business relations with the present distribution channel in Turkey.• Developed and executed the SAVE model strategy and PSS program for Retail and Direct Channels in the Turkish build market and exporting to MEA, CIS, Balkans and N. Africa with both Tytan Professional brand and so as private labels. Researching M&A opportunities confronting with the inorganic growth strategies of the Group is a key initiative.

Istanbul, Turkey

- Started-up and implemented all necessary steps to set-up the local company and its premises in Turkey.- Delivered an operational leadership and assume full P&L responsibility for all contract relationships between the local company and industry customers, ensuring the company generates in market share, achieves return on associated capital investments and delivers profitable growth.- Developed and implemented the entrance strategy with direct superiority in order to improve the organisation from market share, performance and profitability point.- Adjustment of the strategy to the business development as well as keeping the good business relations with the present business partners in Turkey.- Leaded the SAP–ERP and CRM system implementation and roll-out for the new organisation and coordinated with SAP competency center and the third-party consultancies.- Developed and executed the route-to-market strategy for Forbo Flooring products in the Turkish build market, researching product opportunities and specifying in the projects handled by corporate affairs with DMUs.

Istanbul, Turkey

- Reported to the Country Manager and Kronospan SH (South Holding) Sales Coordinator.- In addition to the previous position of Product Management in Kronospan Turkey, responsible to introduce, locate and implement a new product concept Kronobuild; which is composed of 7 main groups and 18 subgroups of wooden based construction materials of Kronospan Group.- Developed a go-to-market strategy for Kronobuild products in the Turkish build market, researching product opportunities and implementing product bundling programs to grow product portfolio for both distributors and multi-national DIY store chains.- Specifying market requirements for current and future Kronobuild products by conducting market research supported by on-going visits to customers and non-customers.- Developed and implemented competitive target pricing strategy for the Kronobuild portfolio across the conventional building materials.- Monitor industry, technology, and governmental regulations to identify opportunities/threats in energy efficient structures.

Istanbul, Turkey

- Reported to the General Manager and Kronospan SH (South Holding) Sales Coordinator managed a team of; 9 Regional Sales Representatives, 1 Discharge Advisor, 2 Sales Support Specialists, 8 Distributors and their sales teams, ~ 35 employees overall.- Contributed to the company's overall strategic plan, re-structured the whole sales and marketing activities of the OSB product group in the Turkish build market, and introduced 6 more distributor sales channels including two DIY chain stores. - Set the IPPs (Inland Pricing Policies), annual targets for the distribution network and sales teams and coordination with the production plants at Bulgaria, Romania, Latvia, Czech Republic and Croatia.- Obtained retention and satisfaction of distributor channels, following KPIs, targets, revenue consistency, penetration, market share and loyalty in quarterly bases. - Responsible for budget, following up customer reconciliation and profitability (P&L), accounts receivable balance and payments (including late payments/interest charges), rebates and other invoicing.- Monitored the market trends and competitor activities to develop marketing and sales action plans. Management of all marketing activities as exhibitions, seminars and fairs in local and foreign sites.- Recruited and training sales staff; supervising, motivating and monitoring team performance.- Developed and implemented destination based logistics project, improved the custom clearance process and provided direct deliveries from plants to distribution stores/warehouses or project sites.

Istanbul, Turkey

- Reported directly to the General Manager and Kronospan EMEA Regional Director.- Structured the Kronospan exports operations for CIS, Middle East and North African countries in accordance with the company targets and visions instead of spot deals.- Administration of all exports and ensuring compliance to all organizational policies and procedures in supplier site bases within required timeframe and intervention in case of need.- Acquisition of new customers, establishing and maintaining close relations, serving with the highest speed of response.- Coordination of worldwide Kronospan sites, for the target markets in terms of production and logistics possibilities.- Coordination with management and planning participation in all regional trade shows and exhibitions.- Implemented new products and designs for the target markets, setting and implementation of the country based product segmentation and pricing policies.

Istanbul, Turkey

Istanbul, Turkey

Master Of Science - Ms, Building Science, Thesis: High-Rise Steel Structures And Fire Resistance Problem

Leadership Program

Management Program

Master Of Business Administration - Mba, International Marketing And Management, Thesis: Parallel Import And The Grey Market Perception In Consumer Goods

Ba, Architecture

High School, Maths And Science