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William Liu Email & Phone Number
Vice President of Marketing And Business Development
at
Winco Supply Inc
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Vice President of Marketing And Business Development
Location
Arcadia, California, United States
Company size
Who is William Liu? Overview
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Quick answer
William Liu is listed as Vice President of Marketing And Business Development at Winco Supply Inc, a with 4 employees, based in Arcadia, California, United States. AeroLeads shows a matched LinkedIn profile for William Liu.
William Liu previously worked as Vice President of Operation and marketing at Ht Window Fashions and Vice President of Operation and marketing at Ht Window Fashions Corporation. William Liu holds Master Of Business Administration - Mba, Finance, General from The University Of Memphis.
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Winco Supply Inc
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Profile bio
About William Liu
I have diversified experiences in marketing, operations, customer service, sales administration and even IT. My specialty is in consumer products. I provide strategic directions for the company and execute it with tactics and hard work. I have experiences in multiple channels of retails. I marketed products into big box stores, online retailers, two step distributors and department stores. My skills covers negotiation with vendors, artwork design, analytical studies, customer relationship management and more. I can hit the ground and start contribution to the business immediately. I worked for multi billion dollar public company and family owned businesses. I am capable to work with a team with various backgrounds, skills, personalities and functions. I currently manage 5 departments in my current role. I have responsibilities to provide direction, encouragement, critics and organizational structure to my staff. Get the highest morale and best productivity out of my team.I am a technical person. I have the background and education to grasp complicated products, process and equipment. I am certified in marketing and quality control. Six Sigma, Lean Manufacturing and Kaizan (continuous improvement) are covered in my education and my business practice. I am ready for the next challenge at higher level and bigger game.
Current workplace
William Liu's current company
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Winco Supply Inc
6 roles
William Liu work experience
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Vice President Of Operation And Marketing
Vice President Of Marketing And Business Development
Strategic outline of Winco Supply business. Define company mission and objectives, both short term and long term.Develop new products to fit existing distribution channel.Create advantages of Winco products to differentiate from competition.Showcase Winco products at IWCE trade show and Sun Shading expoIdentify new channel of sales and bring in suitable products for different channels.Formulate the organization structure and processes for future company growth.Position the products in the marketplace with pricing, promotion, programs and prospects.
Vice President Of Operation And Marketing
• Develop and execute long term strategy for overall business• Administer sales support and customer service department• Product management - Review product lines, complete product offering for North America market• Set up pricing structure for all product categories for different channels • Identify new products to grow the business and expand market share• Tradeshow, Advertising, Public Announcement• Manage personnel in marketing, sales administration, customer service and operation• Manage production for custom window blinds and shades• Manage distribution inventory for parts and fabrics, coordinate the orders and shipment overseas• Lay out warehouse floors to maximize the space and efficiency• Set up quality control process to ensure quality and reduce RGA• Negotiate with suppliers on pricing, lead time, and other terms• Provide leadership and direction to operation team• Evaluate and set up new software system for business operation• Oversee IT department – Implemented new operation system. • Set up EDI transactions for national retailers.
Oct 2005 - Sep 2024
Sr. Product Manager
• Develop new products to lead market in fashion, innovation, new application, and packaging.• Design seasonal promotions for different channels.• Coordinate with operation, purchasing and sales to bring high quality product to the market.• Design POP for in store product merchandising and trade show.• Review product mix to determine what products will be added to program and what will be dropped.• Define long-term strategy to executives and draft strategy based on group consensus.• Manage brand strategy for CONTACT BRAND and other brands based on market segmentation.
Mar 2003 - Oct 2005
Product Manager
• Developed and marketed Bulldog convenience hardware to mass merchants, home centers and coops.• Defined marketing strategy for Bulldog products in short term and long term.• Designed programs for prospective customers and participate the sales presentation and customer line review.• Determined the customer pricing and monitor the customer profitability.• Traveled overseas to find new suppliers for existing and new product lines.• Designed, coordinated and participated the trade shows.• Administrated department budget and personnel.
Oct 1996 - Mar 2003
3 education records
William Liu education
Master Of Business Administration - Mba, Finance, General
The University Of Memphis
Master'S Degree, Industrial Engineering
Jilin University
Bachelor'S Degree, International Business
Jilin University
FAQ
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What company does William Liu work for?
William Liu works for Winco Supply Inc.
What is William Liu's role at Winco Supply Inc?
William Liu is listed as Vice President of Marketing And Business Development at Winco Supply Inc.
Where is William Liu based?
William Liu is based in Arcadia, California, United States while working with Winco Supply Inc.
What companies has William Liu worked for?
William Liu has worked for Winco Supply Inc, Ht Window Fashions, Ht Window Fashions Corporation, Kittrich Corporation, and Newell Brands.
How can I contact William Liu?
You can use AeroLeads to view verified contact signals for William Liu at Winco Supply Inc, including work email, phone, and LinkedIn data when available.
What schools did William Liu attend?
William Liu holds Master Of Business Administration - Mba, Finance, General from The University Of Memphis.
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