Buneshka Perera Acma, Cgma Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Sri Lanka

Responsible for trade marketing and distribution of of Global P&G brands like Whisper, Pampers, Gillette, Pantene, Head & Shoulders, Olay and Vicks in Key Modern Trade - Arpico & SPAR SL outlets islandwide.Achieve budgeted sales, Offtake growth & Share targets, ensure fill rates, supervise key accounts.Plan, negotiate and execute monthly/quarterly and yearly customer plans involving supermarket promotions and merchandising campaigns.Product Management (Forecast, Availability, Listing, Merchandising, Shelf Share, Pricing).Build & maintain relationship with managers, directors of key accounts.Supervise and lead the Modern Trade sales team (Supervisors and Merchandisers) nationally.Set objectives and targets for the sales staff and the distribution network in the assigned area.Set and on-going adjust working calendar/sales routes for sales team to maximize productivity and service.Management of the sales administration (credit, delivery co-ordination, collection of payments)

Sri Lanka

Account executive on leading FMCG companies handling core products: SriLanka Tea board (Global Promotion Campaign Ceylon Tea), Maliban BiscuitManufactories Limited(Tea, Milk, Melko, Vitagen), HemasHoldings PLC (Baby cheramy, Clogard toothbrush and toothpaste range),Puritas (Pvt) Ltd (Oxypura Masks).Conceptualized and wrote project briefs to jump-start the work of outsidevendors and internal stakeholders.Performed deep dives into the competitive marketplace and client companiesto identify opportunities; develop, present and negotiate proposals; andmanage delivery of integrated campaigns.Liaised with clients to organize promotional events or decide on advertisingmaterial that suit their profiles and goalsCollaborate with colleagues to design creative campaigns or other projectsaccording to the standards discussed with clientsNegotiate budgets and deadlines and make detailed presentations justifyingcosts and schedulesUndertake administrative work and keep records of clients

- Creating trade marketing plans for individual products and product ranges.- Managing and motivating the area sales force.- Reporting on data and industry trends relating to trade categories.- Coordinating the creation and delivery of marketing materials and content.- Executing the trade marketing plan across the allocated territory.- Driving brand awareness across various categories and products.- Building & retaining a strong business relationship with the trade partners.- Responsible for distributor infrastructure development. - Develop and execute Customer or channel-level plans as needed to support corporate initiatives, reporting needs or special projects (product, pricing and process changes).

- Handle a team of 23 members in Customer Service- Customer Data Management.- Coordinated with Regional Offices and Head office for smooth workflow of processes.- Created reports for the stakeholder the Head office in Marseille, France.- Communicated feedback to the team on errors and provide suggestions on ways to improve.- Conducted trainings for the team on new processes, procedures, refresher programs to ensure knowledge enhancement and skills development of the team.- Managed the resources allocated among the various sub processes involved.- Managed internal and external stakeholders through regular communications.- Team Motivation to deliver higher quality results.

- Handled customer queries in an efficient and orderly manner. - Registered customers by recording account information.- Tracked and traced shipment movements to ensure availability, estimate loading dates, transit times and schedules for future orders.- Resolved product and service disputes by clarifying the customer's complaints by determining the cause of the problem and selecting and explaining the best solution to solve the problem.- Communicated with customer on shipping schedules, pricing, product availability, product/shipping documentation, sample requests and loading requirements, and order confirmation.- Handled the Mail box on the process and provided quick and swift responses to customer, agency and head office.- Performed Audits on the activities carried out by the team members and gave feedback while providing solutions to reduce the errors and improve the overall team quality.

Bachelor Of Business Administration - Bba, International Business

Cima, Acma Cgma, Accounting And Business/Management

Professional Diploma, Digital Marketing

High School, Business/Commerce, General

High School, Business/Commerce, General