The Valerie Fund, Maplewood, Nj | 2005 – Present | Director Of Marketing And Communications
Current· Started as the Director of Special Events before being promoted in 2008 at this nonprofit that focuses on the healthcare treatment of children with cancer. Instrumental in growing our annual revenues from $1.7MM to over $5MM.· Started The Valerie Fund Walk in 2005 that has raised $1MM each year for the last 8 years. · Grew and continue to manage our annual 350-guest Gala that raises -over $1million annually. · Developed and executed NJ Cars Unite—a partnership with local car dealerships—that has raised over $2.5MM since 2014.· Rebranded the organization from scratch; developing a new image, strategy, marketing materials, and an external communication plan. Represent the organization at public events and media interviews including CBS News. · Generated our first online presence by building our website and a database of more than 30K constituents’ email addresses to communicate effectively and meaningfully. Produced and directed 15 informational and fundraising videos.· Oversee 4 full-time hires and report to the Executive Director. Recruit, train, and manage 300+ volunteers at our 2 major events each year. · Collaborate with board members and colleagues to develop ideas and larger strategies. Attend board meetings to present quarterly updates and our annual budget that I plan each year.
