Burak Cankat Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

-Co-manage a successful business specializing in window screen mesh and disposable fly traps, offering innovative pest control solutions to customers in Canada, the United States, and Turkey.-Oversee sales operations across major online platforms, including Amazon, driving consistent revenue growth and customer satisfaction.-Lead product sourcing, listing optimization, and digital marketing strategies to enhance brand visibility and competitiveness.-Ensure seamless logistics and fulfillment processes to meet customer demands efficiently in multiple regions.-Continuously analyze market trends and customer feedback to refine product offerings and explore new growth opportunities.

İstanbul, Türkiye

• Managed and substantially developed Carrefour and Metro, driving gross margins from 30% to an industry-leading 40% bystreamlining processes and promoting high-margin products.• Spearheaded strategies that led to a 120% increase in Net Revenue, capitalizing on thorough market research andunderstanding of consumer behavior to push high-demand products.• Played a key role in key brand Finish’s rise to market leader status by implementing comprehensive and aggressivemarketing and sales strategies that maximized market share

İstanbul, Türkiye

Cash & Carry and Regional Key Accounts - Consumer Products Division•Responsible for -Metro Cash&Carry-Bizim Toptan-Tespo-Happy Center-Gimsa-Özdilek-Onur Özen-Özen Gross•Develop, monitor and manage a portfolio of retailers/clients account, in accordance with the strategy of division, channel and brand.•Manage sales spending,contract trade terms and promotional investments for the more profitable gross margin and the other P&L kPI.•Led a team of 11 people (Beauty Advisors& Merchandiser)•SKU Analysis and Category Development with the O+O activations, in&out activities.

Istanbul

Consumer Products Division - Local Chains, Traditional Trade and Wholesale -Manage and drive the with one of the biggest FMCG distributors in Turkey -Being responsible for the most significant local chain customers on the Anatolian side of Istanbul. -Knowing the customer, managing its risks, and ensuring sustainable growth. -Establishing the balance of sell in and sell out. -Effective P&L Management for the customers. -Prepare and manage Distributor organizations. (Reconciliation and Stock Management.) -Directing the Sales representatives and merchandiser team of 7 people for more efficient sales. -Managing Scantrack accounts and ensuring profitable portfolio mix&activity mechanics.

Beauty Care-Traditional Trade-Istanbul-Manage and drive the 7 Local Scantrack Accounts. (TEDI, Namlı, Sov Market, Gokkusagı, HasGross, Rota, Seyhanlar)-Build and lead an internal cross-functional selling team to manage contract renewals and negotiate long-term contracts.-Ensure a more profitable portfolio mix.-Manage activity and budget optimization.-Effective P&L management.-Identify new business opportunities by initiating, developing, or delivering unique solutions that result in improved outcomes for customers and Henkel- Prepare and manage Distributor organizations. (Reconciliation and Stock Management)

Istanbul

• Performing market & brand performance analysis by using NRM multiple lens approach• Supporting key stakeholders with findings on pricing, promotion, assortment, and trade terms• Planning and monitoring trade spend in Tableau module at customer & SKU level.• Assuming a key role in constant communication with local and global management teams.•Support development of annual & long-term revenue strategy for all channels and categories.• Ensure the Gross to Net (Discounts & Allowances) budget is spent effectively.• Managing channel, customer, and brand-based SKU levels and tracking rebate accruals and discounts• Manager and Representative sales bonus calculations.• Regional Reconciliation.• Traditional Channel Budget Controlling.• Stock Management.

İstanbul

-Visited customer locations to evaluate requirements, demonstrate offerings and proposestrategic solutions for diverse needs.-Demonstrated products and specific features at customer locations and special events.-Realigned production schedules to factor in changing conditions such as materials shortages and changing designs.-Created timetables and production commitments using data from sales forecasts

Arnavutköy, İstanbul, Türkiye

-Assisted with month-end closing processes and verified journal entries-Prepared research reports on stock bonds and mutual funds as assigned by supervisor -Assisted with account reviews and preparation for account reviews

Madison, Wisconsin Area

Madison, Wisconsin Area

Istanbul, Turkey

-Developed strategic and impactful relationships with key suppliers and clients to foster profitable business initiatives.-Proactively and professionally solved all complex strategy problems that impacted the direction of the business.-Trained all incoming sales team member

Master, Financial Economics

Lisans Derecesi, Economics

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