Burak Arca Email & Phone Number

Stockholm County, Sweden

Stockholm County, Sweden

Gothenburg, Vastra Gotaland County, Sweden

- Lead the experimentation and product analytics of the company, taking full ownership of Optimizely from ideation to implementation.- Lead the digital analytics efforts of the company, full tracking and measurement support on Web, iOS App, and Android app. - Helping marketing team to build up pixels, server and client-side tracking, attribution models, accurate campaign tracking, incrementality, CRM segmentation and more.- Helping various departments to shape up business strategy by providing ad-hoc data analysis and dashboarding support.- Acted as the Product Manager of Data and assisted various teams on various projects including Firebase/GA4 setup, Stock Prediction, Profit Bidding, Web Scraping and more.

Gothenburg, Vastra Gotaland County, Sweden

- Leading the digital analytics initiatives including implementation, measurement, analysis, and visualization of the data. Having full responsibility for a handful of tools including Google Analytics, GTM, and Mouseflow.- Being the lead product analyst: setting up analytics KPIs for platform & product teams, providing user and platform insights on set KPIs and ad-hoc data requests while maintaining the data accuracy.- Building custom SQL queries in Google BigQuery and Python scripts for any needs of the stakeholders, from growth to cross-platform data. - Taking part in the full cycle of A/B tests from ideation to the analysis of data on all platforms. Built custom analysis framework along with the experimentation platform to get as many insights as possible. Leading weekly experimentation meetings with product, gathering insights onto tests and following up on results.- Setting up pipelines, automatization, and web scraping projects with Python and Google Cloud combining Marketing, Analytics & BE data.- Setting up and maintaining a bunch of Tableau and Data Studio reports, ensuring understandable visualizations and raw data are both available to non-numeric and numeric folks.- Taking part in a bunch of high-level initiatives of the company including but not limited to App Tracking, Incrementality Testing (GeoLift), Attribution Modelling (PB), and Fraud Detection.

Gothenburg, Vastra Gotaland County, Sweden

Istanbul, Turkey

- Ideation, setup and analysis of A/B testing with frequent catch ups with product teams. Take part on more than hundred A/B tests.- Creating actionable insights, dashboards and analysis to both Food Delivery and quick grocery delivery solutions.- Asissted tag management and analytics tracking of the company. Setup the analytics tracking for Yemeksepeti Banabi website.- Monitoring company KPI’s healths and providing insights of the new and existing features to Product lead.- Providing ad hoc assistance on global and local data initiatives.

İstanbul

İstanbul

İstanbul

Istanbul, Turkey

Chosen as a Management Trainee and took extensive education on various business topics including banking, finance, data analysis and personal development for 6 months. After this time period, went on to become a Jr. Data Analyst in Mass and Private Banking. Also, Took 5 classes from Koç University Executive MBA class as part of the MT program and received a certificate of completion with an overall grade of A.Classes include:- Big Data and Data Analytics- Global Economy- Financial Accounting - Financial Management I- Financial Management II- Strategic Thinking

Istanbul, Turkey

* Carried out regular field visits with sales representatives, preparing field analysis reports on competitors' activities, new product launches and overall sales performances.* Managing stocks for POSM and distribution of materials in sales points and event areas by having regular communications with sales teams, agencies and distributor companies.* Coordination of HoReCa field teams, and preparing event sales reports.* Preparing special reports on demand, e.g. Tobacco industries' dark marketing activities, Branding's overall effect on sales performance by analyzing yearly data.

Istanbul, Turkey

* Follow up and content creation of Accenture Turkey’s social media accounts.* Event Management – support on every area of the marketing events from contracts to meeting up with organizers.* Preparation of presentations, briefs and reports to report to Middle East Marketing Lead.* Internal Communication – preparation of internal newsletters.* Benchmarking of competitors’ campaigns, events, social media posts and focus areas.* Ranked first place in Accenture ACAP Internship Program, where interns from all departments brought a start-up idea and presented to Managing Directors. (with Rentee – P2P Renting Application)

İstanbul, Türkiye

• Analyzing POS market share and product data and preparing weekly and monthly reports via BKM database.• Benchmarking of opponent firms’ advertisements, campaigns and special offers.• Preparing bulletins, e-mails, excel reports to present to the team.• Being responsible for the upgrades and content changes of FinansPOS application, reporting of the weekly performance metrics.

İstanbul, Türkiye

• Reaching customers and vendors to prepare Ba/Bs and account balance reports.• Work environment mainly consisted of SAP practices. (creating vendors, controlling and preparing reconciliation reports.• Supporting financial reporting of the company.

Bachelor'S Degree, Political Science And International Relations, 3.0/4

Activities and Societies: Boğaziçi Tiyatro Kulübü BÜİK

Exchange, Political Culture

Had an Erasmus semester abroad in FaSos department.

Lise, Turkish / Mathematics