Burak Kargin Email & Phone Number

İstanbul, İstanbul, Tr

İstanbul, Türkiye

• Developing, executing, and leading the business development strategy for company expansion and scale up• Implementing consultative sales approach to effectively communicate App Samurai’s value proposition• Keeping track of the app market trends, revisiting the account and growth planning accordingly• Managing the customer accounts for upsell, cross-sell and new business opportunities

Istanbul, Turkey

• Driving pipeline growth in Turkey market from lead generation to customer retention • Monitoring the analysis of campaign activities to ensure delivery of the KPIs through ad publishers• Leading the customer success operations for on time in full delivery of campaigns• Driving the optimization of the campaigns in collaboration with customer success, product and marketing teams• Providing constant input and market feedback in order to fuel product innovation for the best possible performance• Representing the company at digital marketing events, conferences and awards to promote the company's solutions and enhance brand-building activities

Istanbul, Turkey

Istanbul, Turkey

• Leading the digital media teams for developing strategic media approach in line with brands' goals• Running the activation of communication strategy through digital media channels• Collaborating with clients to deliver fully aligned and integrated media campaigns supporting business objectives• Assessing the optimum digital investment level together with clients and setting the right success criteria for strong ROI

Istanbul, Turkey

• Development of communication strategies for clients covering the whole marketing mix as TV, video production, digital, social media, print, etc• Accelerating digital know-how among brand teams• Assisting the clients for improvement of brand/product communication by ensuring the documentation of best practices• Coordinating and leading all the rewards and recognition efforts among all agency teams

Istanbul, Turkey

• Integration of online and offline channels for delivering the brand/product marketing strategy • Creation of digitalized projects elevating digital innovation through media-first activities• Accelerating digital know-how among brand teams• Maintaining high level of content quality and participating in ongoing agency-wide knowledge sharing

Istanbul, Turkey

• Developing the overall campaign structure and budget allocation to deliver the agreed media strategy and brand objectives• Creating and overseeing the execution of a plan through specific initiatives to meet the objectives of the strategy• Reporting the areas of improvement for executions within the existing digital strategy• Identification of the opportunities for clients to use digital media channels in order to enhance the brand communication

• Managing the accounts as the first point of contact for digital management matters• Development and execution of various planning scenarios based on media objectives and strategies• Utilizing appropriate planning tools to achieve optimum performance for online media campaigns; manage media budgets for assigned clients• Reporting campaign performance metrics and analyzing digital campaign success

Istanbul, Turkey

• Development and execution of various planning scenarios based on media objectives and strategies• Working with 3rd parties in daily media responsibilities including maintaining and implementing ad tagging on network of sites• Management of the scheduling, posting, tracking of online advertising and compiling weekly performance reports• Reporting campaign performance metrics and analyzing digital campaign success

Business Administration

Activities and Societies: Member / Galatasaray University Management Club Content Writer for Perspective (GSU Management Club Magazine)

Education record