• Analyzed SEO and SEM performance, implemented improvement actions, and managed website processes.• Developed and maintained structures for AXA's digital channels, including the website, blog, and mobile applications.• Worked closely with third-party agencies on SEO strategies, SEM campaigns, and blog posts.• Managed and conducted regular user tests for the AXAFit mobile application, ensuring continuous updates and improvements.• Enhanced and tested website product quotation pages.

• Managed website content and implemented strategies to enhance SEO performance.• Planned and analyzed the performance of digital campaigns.• Developed and monitored content for the blog page.• Managed the Healpy mobile application, including updating content and interface. Conducted regular user tests for the application.

• Executed ATL & BTL communications activities, including agency management and monthly social media content planning.• Managed Corporate Social Responsibility initiatives, specifically the Groupama Driving Academy, providing customers with safe driving education at Intercity Istanbul Park.

• Analyzed SEO and SEM activities, implemented actions to improve performance, and prepared content for the corporate blog.• Contributed to the idea phase and execution of the Çak Beşlik mobile application, organized competitions twice a week for 7 months.• Prepared monthly social media content plans for the Communications Team. Coordinated with social media and PR agencies.

• Consolidated all customer data and recorded it in the system for market analysis.• Responsible for verbal and face-to-face communication with customers, including field visits.