Graduated from the Business Administration Department of Middle East Technical University, Turkey. After a brief stint pursuing a career in the field of marketing communications, decided to make a slight change of profession and crossed to the other side of the table, with a passion to write exciting and compelling copy, to go along with equally striking ideas and visuals. Following a one year crash-course-training on the job, decided to take a leave of absence to go and further learn the tricks of the trade, in a reputable school in the U.K., to be taught by the professionals of one of the most prominent advertising industries in the world. Upon returning to Turkey, got employed by one of the best known agencies in the country at the time, and has since worked in some other leading agencies of the industry, always relentlessly, always with the same goal in mind: To produce not only creative works of advertising, but effective ones as well. This way of thinking has produced in the end not only awards and recognition, but also approval and appraisal of many a client. For the last few years, working as a freelancer trans-creation and localization specialist as well as a marketing communications consultant, both locally and internationally.