Web Analytics and User Experience•Led the analysis and improvement of user experience on a website by conducting user surveys, usability testing, and A/B testing.•Collaborated with business users and software teams to identify the best IT solution to meet user needs.•Managed the test process, including defining test conditions, developing test scenarios, supporting UAT, and tracking defects.•Led the integration of a CDP and managed the process.•Created and analyzed custom events on a website.•Prepared analysis reports through Google Analytics.-Skills•Web analytics•User experience•Usability testing•A/B testing•Business analysis•Project management•Testing•CDP•Google Analytics/GA4SummaryExperienced web analytics and user experience professional with a proven track record of success in improving user engagement and business results.Skilled project manager with a proven ability to lead and deliver complex projects on time and within budget.Collaborative and results-oriented team player with a strong ability to build relationships with clients and stakeholders.Projects •Etstur•Odamax•Ucuzabilet.com•Maxxroyal.com•Voyagehotel.com•Didimtur

SAP CX/CRM Loyalty•Successfully led the implementation of a SAP CX/CRM Loyalty solution for a leading retail company•Analyzed customer-centric projects, including requirements gathering, gap analysis, and solution design.•Developed project plans and timelines, and managed scope, budget, and resources.•Coordinated with cross-functional teams, including IT, marketing, and sales.•Led the implementation of SAP CX/CRM Loyalty solutions, including design, development, testing, and deployment.•Created and maintained flow diagrams, data models, and technical documentation.•Performed customization, configuration, and integration testing.•Managed customer communication and provided consulting as needed.•Created customer segments and targeted campaigns.•Tracked customer campaign usage, earnings, and spending.-Skills•SAP CX/CRM Loyalty•Project Management•Business Analysis•Customer Relationship Management (CRM)•Data Analysis•Communication•ConsultingProjects• Koç Holding-Divan Group Loyalty• Fenerbahçe -Fenerium(Emarsys)

KOÇ SİSTEM - Ingage Dijital Pazarlama•Web Analytics and Data Integration•Experienced in implementing web analytics and data integration solutions for marketing and website performance measurement.•Led the implementation of a Google Tag Manager (GTM) solution to collect user behavior data from a website.•Integrated the collected data into Google Analytics, a third-party data management platform (DMP), and other third-party environments.•Managed the digital web project processes from start to finish.•Led the analysis, coding, implementation, and integration of the solution.•Managed customer communication and provided consulting as needed.•Analyzed customer needs and requirements to develop project plans.•Prepared cost reports and tracked project progress.•Performed quality control and testing of all work.-Skills•Web analytics•Data integration•Google Tag Manager (GTM)•Google Analytics/GA4•Third-party data management platforms (DMPs)•Project management•Business analysis•Communication•ConsultingWith over 3 years of experience in web analytics and data integration, I have a proven track record of success in implementing solutions that improve marketing performance and website metrics.I am a skilled project manager with a proven ability to lead and deliver complex projects on time and within budget.I am also a highly effective communicator and consultant with a proven ability to build relationships with clients and stakeholders.-Projects • Koçtaş GTM/DMP• Arçelik-Beko-Grundig GTM• Ford GTM/DMP• Otokoç GTM• VitrA GTM/DMP• ETİ GTM/DMP• Kapitalbank GTM