Burak Can Email & Phone Number

İstanbul, Türkiye

Istanbul, Turkey

Istanbul, Turkey

- Reported directly to CEO, joining Ex-Com and BoD meetings- Managed a team of 50 (teams of marketing, operations, and digital product)- Managed the operations, marketing, and digital product departments, to ensure the target profits and the market share- Monitored and analyzed consumer insight and market trends- Prepared and managed budget, analyzing complex data and documentation to meet priorities and targets- Developed and maintained direct relationships with key business contacts, ensuring compliance with relevant legislation- Trained and led large teams providing performance feedback- Leveraged new ideas to improve business efficiency- Analyzed consumer insight, assessed the consumer expectations, and improved operational processes, which directly contributed to annual EBITDA - Led technical optimization projects to reduce the technical costs of digital product and saved 30% of total technical costs- Conducted negotiations with the suppliers reducing supplier costs approx. %40 by convincing them to change the unit price calculations- Reviewed and revised the financial terms of freelance employee contracts, where revenue share model is applied. Made a new description of unit cost of production which maintains higher profit margins for all the freelancer contracts

Istanbul, Turkey

- Reported directly to CEO and participated in BoD meetings quarterly- Managed a team of 30+- Managed five terrestrial and more than thirty digital radio station brands- Developed strategic business plans to increase the market share both for traditional and digital businesses- Partnered with the sales team to generate innovative ideas to attract the attention of the advertisers, taking customer oriented strategies into account- Managed and operated corporate partnerships to establish co-branded products generating new revenue streams for digital business, such as; Maçkolik Radyo, Hottickets Radio by Biletix, GarantiOne, HTC Radio, Yapı Kredi Play Radio, Castrol Radio, etc.- Developed and managed national and international partnerships to establish unique digital products, such as; Galatasaray Radio (Club’s first official radio station), Radio Comedy (first comedy radio in Turkey in partnership with BKM), Borusan Classic (first commercial classical music station in Turkey in partnership with Borusan Sanat), Hard Rock Cafe Istanbul (first radio station of Hard Rock Cafe restaurant chain internationally)- Managed and operated projects with international business partners such as; BBC, Virgin Radio International, Triton Digital, ITunes, Apple Music, Shazam, etc.- Led interdepartmental projects to develop new service offerings in order to increase the audience share empowering the digital business- Conducted technical optimization projects, which generated savings over 100K Euros, to increase operational efficiency by facilitating the technical infrastructure.- Assessed the team performance to optimize the headcount obtaining sustainable team efficiency while contributing positively on the year-end profit of the company.

Istanbul, Turkey

- Reported to the Chief Creative Officer- Managed a team of 10- Managed the daily operations of two radio stations simultaneously- Coordinated the workflow between the team located at the headquarters in Turkey, and those in the United States- Partnered with “360 Degree Marketing” team, acting like an internal creative agency, to create marketable content in line with the customer oriented strategies- Developed and implemented marketing campaigns to reposition the brand in the market, such as; Capital Radio’s “Sing As You Wish” campaign

Istanbul, Turkey

- Reported directly to the Chief Broadcasting Officer.- Managed the content and editorial teams of 20.- Partnered with internal stakeholders to define requirements to set marketing communication strategies- Partnered with the product development team to produce new service offerings on digital platformCreated, directed and implemented new projects to establish digital audio advertisement market for the first time in Turkey and generated new revenue stream in the name of the company- Took crucial roles in digital transformation of business in the establishment of the first digital radio platform of Turkey- Conducted annual marketing campaign for Super FM’s 20th anniversary in 2012, attaining big audience attention, and bringing about an increase in brand awareness. The TV ad-campaign was awarded with “3 Crystal Apple”s by Advertising Society- Created marketable ideas to maximize the revenue generation by creating sponsored content both on terrestrial and digital services- Took innovative actions to reposition Super FM brand in order to increase the audience share by targeting younger age segment such as; broadcasting from the ferries sailing over the sea for the first time in Turkey- Initiated and managed many social responsibility projects such as; Child Choir of Survivors of Van Eartquake

Ankara, Turkey

Ankara, Turkey

Ankara, Turkey

- Reported directly to General Manager- Managed a team of 50+Analyzed consumer insights and implemented business analytics to achieve business objectives- Created new marketable ideas in cooperation with the sales team to generate sponsorship revenues- Generated creative content for marketing communication activities- Oversaw the music policy of the radio station to ensure that the music content served for the brand positioning- Monitored and assessed the job performances of team members. Supported the development and training of the teams- Coordinated the group of volunteers who took part in the production of the event organizations, being a member of the Event Organization Committee- Played important role in making Radio ODTU brand become known and popular, not only in local but in national market starting from scratch, as well- Contributed Radio ODTU to be the most-listened-to radio station in Ankara with the motto “to be the leading brand which shaped the city’s art & cultural life”- Initiated the first podcast content in Turkish on iTunes leading the on-demand audio content production in Turkey- Contributed to organize approx. 150 open air concerts and parties gathering more than 100k audience in total initiating the open air concert culture in Ankara.- Contributed to manage Ankara legs of some national organizations being the local promoter, such as; Efes Pilsen Blues Festival, Akbank Jazz Festival, etc.- Designed marketing activities to increase consumer loyalty, such as; approx. 80 sneak previews of movies- One of the founders and lecturers of the training program named ‘Radio Courses’ which helped many young professionals join the entertainment industry

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Food Engineering