nFitnity, a fitness application, originates as a course project at Curtin University. A thorough customer development process revealed a substantial need within the senior demographic, guiding the creation of a platform aimed at improving their well-being. My contributions:• Led customer development, utilizing targeted advertising for hypothesis testing and effectively narrowing audience focus.• Integrated AI technology in nFitnity, revolutionizing senior fitness solutions and achieving a 100x reduction in client costs.• Efficiently managed product backlog, led grooming sessions, and established clear 'Definition of Done' criteria, enhancing team clarity and quality standards. Championed continuous improvement and user story development, aligning product vision with organizational objectives, and monitored key Agile metrics for optimized sprint execution.

After moving to Australia, I initiated Uniqa Media Concepts to explore new business opportunities and continue the entrepreneurial path I began with RBA Development. My contributions to clients included:• Led the development of a web platform for a beauty salon chain, including directing an Android app creation for laser device data integration, innovatively overcoming equipment limitations to enhance data distribution and operational efficiency.• Formulated and implemented a market entry strategy for the prefab building industry, securing leads and validating market opportunities.• Developed a chatbot-based candidate acquisition system for an HR agency client, successfully establishing a new channel for attracting candidates and enhancing their recruitment process and client retention.

Transitioned from a self-employed web developer to leading a team, scaling up competencies and project capacities. RBA Development remains an active business with over 350 diverse projects completed. Although I've stepped back from day-to-day operations after relocating, I continue to oversee its progress. Here are some of the most notable projects:• Successfully managed market hypothesis testing for a prefab building company in the US, securing orders worth $250,000 within the first month, demonstrating effective market strategy and execution.• Initiated and developed Menu.Market (SaaS), an e-commerce shop generator, amassing over 3,000 users in six months and gaining entry into the AstanaHub IT accelerator, showcasing rapid market adoption and scalability.• Innovated and patented a QR code scanning and delivery tracking system, enhancing delivery process efficiency and transparency for all stakeholders.• Developed a concept for an electronic system to manage public inquiries and complaints for Property Management Companies in Kazakhstan, presented at a public hearing with local government authorities.• Led the development and integration of a web application for a self-service gas station, resulting in a platform that connected to fuel dispensers for real-time data processing and attracted 2,000 users in three months.

📈 Recognized a surge in similar functionality and needs from clients, specifically restaurants seeking online ordering systems and retailers requiring e-commerce delivery solutions during the COVID-19 pandemic.🚀 Initiated and developed Menu.Market, a platform designed to streamline the creation of online shops, catering to the increased demand for digital commerce solutions.🌐 Successfully grew Menu.Market, amassing over 3,000 users within six months, demonstrating rapid market adoption and platform scalability. The growth was achieved using only our own funds. Gained recognition by being accepted into the Astana Hub accelerator program, which further validated the project's potential and innovative approach.🛍️ Enhanced the platform by enabling a direct link opening feature in the Instagram app browser, allowing seamless ordering and delivery arrangements within the store's Instagram account. Provided integration services for Instagram Shopping.🛑 Due to unforeseen military actions and the closure of Facebook in Russia, our primary market, we made the tough decision to discontinue Menu.Market.