A growth-oriented 360-degree approach for brands.Growista Global produces multi-dimensional solutions for brands and companies to transform into an efficient structure and achieve sustainable growth. Designs and implements the needs of companies from brand positioning to creative issues, from creative issues to e-commerce

Talks about #well-being #workrelationships #happiness #employeengagement #employeewellbeing #workplacewellbeing #humansustainability #workplaceculture

• Strategic Brand Consultant & Trainer & Keynote Speaker (Brand Purpose & Strategy) Burcu Ateş Consultancy (www.burcuates.com.tr) • Strategic Marketing & Brand Management Micro MBA Trainer - German Chamber of Industry & Commerce• Consultancy & Training on Employee Branding, Sustainable Communication, Body Language and Image, Personal Branding, Crisis Communication & Reputation Management• Consultancy about crisis communication with media trainings and creating crisis hand book for online and offline crisis management. • Consultancy &Training & Keynote about Diversity / Well-being• Executive Coach & Mentor

• Developing annual marketing communications brand strategy and preparing plans accordance with company• Designing and implementing brand and communication strategy• 360 Degree Brand Management; Creating, developing, supporting and executing the brands’ marketing communication activities such as brand identity, ATL, BTL, PR, social media,digital, broadcast, event management activities• Strategic Media Communication Management; Creating a “tailor made” communication plan by using digital & conventional media to lead the brand’s story and building and managing all media and social media strategies about sustainability management for different brands• Managing and preparing yearly budget of department • Social responsibility & sponsorship activities • Crisis Management. • Research Management• Internal Communications• Reputation Management

PR&Social media activities responsibility from 34 countries which includes North Africa, Middle East and Turkey -To manage and develop all social media & PR strategies yearly according to communication plans.-To manage, build and develop online campaign strategies for the digital PR with the local agencies. ( to plan and manage all communication activities via twitter, facebook, instagram, you tube and etc). -To bring journalists to worldwide fairs and events -To manage the press activities and organizations -To get in touch with all Turkish media and social media opinion leaders according to weekly media plan -To manage interviews, social responsibility programs, all sponsorship activities and media relationship.-Leadership communication management.-To establish the system for PR strategies by managing and coordinating with the other countries. - To coordinate with the Global PR departments and BASF General Center, Germany.-To manage the agencies ( social media, PR and etc )- To manage and coordinate all change management activities -Crisis Communication management in terms of PR and social media for Turkey, North Africa and Middle East countries

Acting as Philips's spokes personTo lead and manage all PR and brand strategies and manage all activities including social responsibility programmes, sponsorship projects, digital PR, press activities and etc.Coordinate all the Global PR departments and Philips General Center, Amsterdam. To manage the system for PR with managing and coordinating with the other countries. Manage the agencies...To get intouch all press and digital influencers by one to one meetings, press launches, press trips and etc . To manage the press activities and organizations that is prepared all around the world. To manage interviews, social responsibility programme, test&review programme, product placement and to coordinate media releationship.Acting as a local spokeperson for media enquires and communicate professionally in crisis situationsTo be a part of Philips Turkey leadership team and act as a leadership member.To manage the digital PR and all social media activities in terms of Philips brand and consumer lifestyle products.To manage the internal pr plans and get my team to apply this annual plan

* All media relations (press meeting, press releases, coordination with all the press for the Nissan brand)* Communication with Nissan Europe and the other Nissan’s pr departments all over the world for the global Nissan brand and for the new campaigns. * To adapt new campaign creatives to Turkey market with the agencies.* To control press coverage reports * Coordination and management of the agencies ( pr agency, media planning agency, web design agency, ajans press,advertising agency etc.)* Preparation and control of 5.5 million dolar budget * To preapare annual brand strategy with the agencies * To control the Autoshow fair organization* To determine all the sponsorship activities etc.

* Preparation and implementation of internal and external annual communications plans of Temsa (events, fairs, coordination of relations with academic circles and NGO’s etc.)* Implementation of Visual Identity Guide * Media Relations (Press meetings, organization of corporate interviews, press releases etc.)* Preparation and distribution of press coverage analysis reports * Preparation of annual report of the Group * Preparation of advertising campaigns and printed materials* Management of Temsa web site and the intranet* Coordination of supplier relations (Advertising agencies, public relations consultant, marketing research companies, media planning company, printed and promotional material suppliers, etc.)* Preparation of annual departmental budget and monthly performance reports

Responsible for determining advertising and promotion policies of Volvo brand, establishing the data bank and archive including all promotion and advertising activities, promoting the brand by utilizing any kind of materials (such as brochure, insert, promotion films, newspaper and periodical ads); coordination and collaboration of works with press and advertising agencies, organizing any kind of sponsorship activities and organizations such as receptions, preparation of monthly and annual marketing budget and its follow-up, Internet based marketing activities such as development and update of the web site, content control and publications of banners. Also experience in Employee Communication. Organizing all communication activities (external and internal contact ) in management departments. Coordination of education activities and etc.