• Planning and execution of integrated marketing communication strategy in parallel with Vakko’s annual growth target .• Manage Vakko annual communications budget including external & internal communications.• Managing the production budget and implementing projects such as fashion & advertising campaigns, photo shootings, TVC productions, video projects, editorial& advertorial content that increase brand awareness.• Established and maintained communications calendar, and managed scheduled assignments.• Working closely with CRM, e-commerce, sales, product , visual, PR and Merchandising departments ( a cross-functional environment ) to engage audiences, generate leads and convert online and ofline audiences into customer databases, leads and sales.• Planning, Developing and implementing, email campaigns, sales, coupons, contests, advertisements, magazine inserts, online advertising, social media, and digital marketing campaigns inline with the product categories.• Managing & Coordinating ATL ( above the line ) BTL ( below the line), online& offline creative & media agencies in accordance with the communication strategy• Proactive management of a wide range of events, including new store opening, trunk shows, press conferences, internal communication activities , annual general meetings, shareholder briefings, employee or industry award ceremonies, and customer social events. (Planning, Feasibilities & Budgeting).• Ensuring the creative brief includes the correct data and the scope by working with the business units on the details in terms of content and quality.• Follow up and monitor the project and report to management

• Responsible for determining how to reach the company’s desired customers, and determining what kinds of advertising and messaging tactics (such as new campaign models) will appeal to them.• Manage all marketing activities and media purchasing processes coordinated with agencies.• Communicate and coordinate effectively content marketing, marketing communication, innovation departments to provide exceptional customer service ton internal and external customers. • Maintain company web site , manage SEO / SEM efforts for Anı tur .• Organizing the campaign e-mails by testing, distributing and analysing with using web based email marketing tool.• Planning, Developing and implementing, email campaigns, sales, coupons, contests, advertisements, magazine inserts, online advertising, social media, and digital marketing campaigns.• Managing press and media relations with external & internal Pr Agency.• Creating and organizing press promotional activities and participating in the press events and trips organized by consulates and negotiated hotels.• Serves as the primary contact between contractors, clients, organizers, and organization operations to ensure smooth execution of all functions supporting the programs and events.• Determines call center operational strategies by conducting needs assessments, performance reviews, capacity planning, and cost/benefit analyses; identifying and evaluating state-of-the-art technologies; defining user requirements; establishing technical specifications, and production, productivity, quality, and customer-service standards; contributing information and analysis to organizational strategic plans and reviews.• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

Experience and Major Achievementsinside• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.• Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.• Aids in the formation of:basic marketing plans and strategy;come up with new campaıgn ıdeas that go best with the brand. research plans, strategy, and programs.• Keeps personnel aware of outside sources and services that may be useful in serving clients most effectively.• Keeps clients aware of new and significant developments in all areas covered by the AgencyMarketing Services Department.• Handles the administration of the Agency and its personnel, including procurement of personnel, performance evaluations, and execution of standard agency administration policies.• Keeps the president informed of client activities and problems.• Maintains whatever records are required by the client.• Handles whatever special projects may be assigned to him by the president.Outside• Stays alert for opportunities to increase client activity and billing, as well as obtaining new business from present clients.• Contacts new business prospects as requested by the new business committee.• Participates as needed on new business solicitation teams to provide whatever counsel and services of the Marketing Services Department are requested by agency management, including participation in prospect presentations.• Aids in presentation of marketing plans and programs to clients as requested.• Aids and participates in maintaining positive and effective relationships with clients.• Aids and participates in keeping clients aware of the scope, depth, and effectiveness of the total services rendered by their account team.

• Responsible from marketing communications of brand and programs.• Developing marketing strategies for Acun Media programs.• Developing and conducting marketing communication plans and projects for new and ongoing programs.• Managing the creative, media planning and event agencies. • Managing and organising marketing campaigns and marketing budgets.• Responsible from all of branding and promotions.• Conducting researches about brand perception, audience preference, programmes and marketing campaigns.• Monitoring, reviewing and reporting on all marketing activities, posts and budgets.• Working with cross-functional teams to improve marketing process accuracy and efficiency.

Experience and Major Achievements• Coordinates all aspects of planning, which may include soliciting, booking, planning, and coordinating all associated events.• Negotiates terms, executes, and administers contracts with facilities vendors for service, in accordance with budget constraints and company policies and procedures.• Designs and prepares various marketing materials, to include brochures and flyers, for meetings and conferences.• Serves as the primary contact between contractors, clients, organizers, and organization operations to ensure smooth execution of all functions supporting the programs and events.• Agency - Incentive / Accommodation services (Hotel, Transport, Concierge Contracting)• Technical Production / Signage Services.• Proactive and reactive management of the events (Planning, Feasibilities & Budgeting).• Operation, Management and functioning